2.2 Product Orientation vs. Market Orientation

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Получаемые навыки

Fundraising, Customer Relationship Management (CRM), Management, Marketing

Рецензии

4.8 (оценок: 1,019)
  • 5 stars
    79,19 %
  • 4 stars
    18,15 %
  • 3 stars
    1,76 %
  • 2 stars
    0,39 %
  • 1 star
    0,49 %
HS
1 сент. 2018 г.

It was an incredibly interesting course that made me realize so many important facets of working in a cultural institution. The course content was very rich and the lecturer was brilliant.

AC
24 нояб. 2020 г.

A very informative course on the management of cultural organizations, methods and key roles. The lessons are well taught and the interviews and settings bring the concepts to reality.

Из урока
HERITAGE AND THE MARKETPLACE: A DELICATE EQUILIBRIUM
"Art for art's sake." Does it still work? How important is the role of visitors to a museum or an audience in a theatre for defining an institution's cultural offering?

Преподаватели

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    Andrea Rurale

    Director

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