Developed by David Owens at Vanderbilt University and customized for the cultural sector with National Arts Strategies, this course is designed to help arts and culture leaders create an environment where new ideas are constantly created, shared, evaluated and the best ones are successfully put to work. One of the toughest challenges for any leader is getting traction for new ideas. Winning support can be a struggle. As a result, powerful new ideas often get stuck. This is especially true in the cultural sector. People involved in arts and culture often have little time and even less money for experimentation and risks. This course will help those in the performing arts, museums, zoos, libraries and other cultural organizations build environments where new management and program ideas flourish. Leading Innovation in Arts & Culture will teach you how to make an "innovation strategy" a fundamental component of your organization's overall strategy. In this seminar you will learn to: - Analyze constraints on innovation in your organization, foresee obstacles and opportunities, and develop a shared vision - Develop a process to manage the demands of multiple stakeholders, shifting priorities and the uncertainty inherent in new initiatives - Create a culture for innovation and risk-taking that generates new perspectives and challenges existing practice - Create a strong customer focus within your organization that anticipates customer needs National Arts Strategies worked with David Owens to customize this course for those working in the cultural sector. They based their work on David Owens’ Leading Strategic Innovation in Organizations course. This highly interactive 8-week course will engage you in a series of class discussions and exercises.
L2-Optional - In-Class Discussion: Ideation Strategies
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From the course by Vanderbilt University
Leading Innovation in Arts and Culture
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From the lesson
Individual Level Constraints
Our second week starts our in-depth examination of the framework at the individual level. Everyone in arts and culture is creative, right? Well, probably more creative - or more comfortable with creativity - than the average person. But people in arts and culture also understand better than the average person that creativity is a process, and you can get better at that process. In our model of individual constraints we will look carefully at Perception Constraints, which are failures to gain access to new and relevant information; Intellection Constraints, which are failures in thinking strategies to expose new insights and relationships; and finally, Expression Constraints which represent failures in our ability to express or articulate our ideas in ways that allow us to test our thinking or convey them to others. Our goals this week are 1) to diagnose our susceptibility to these constraints, 2) to develop strategies for overcoming them, and 3) to recognize how others may experience these constraints as we share our ideas with them.
Meet the Instructors
David A. Owens, PhD, PEProfessor
Practice of Management and Innovation
Jim RosenbergIndependent Consultant and Senior Advisor at NAS
. Okay, well, let, let me, let me step on,
because I want to pick up on this where you say, creative people are ones who have
creative output. So let's do a test.
Not a test, a, a assessment. We'll do an assessment.
And what I want you to do is, on your handout there's a blank page.
And in that blank page what I'm going to have you do is basically spend five
minutes making a list as long as you can of uses of paper clips.
Okay? Let's say we have a paperclip factory, we
got a bunch of paperclips. We could make paperclips.
And so what I want to know is innovative uses of paperclips.
So you have that blank sheet, little blank square on the back of that's a blank sheet
if you need more space. Okay go.
You have five minutes and this timer will time down and you'll be able to see that.
. Come on, keep going, keep going.
. Three more minutes.
>> [inaudible]. [laugh].
>> You should be happy. Oh I didn't tell you, this will be a
contest. >> [laugh].
>> Can get some of your competitive juices flowing here.
. >> Okay, half way there.
Who needs more paper? No one?
>> I need more paper, please. >> Not yet?
>> [laugh]. >> Okay.
>>. [inaudible]. .
>> Okay, we're getting close here, all right?
Okay let's stop. Very good.
How was that? That fun?
No? It was painful?
Why? >> You hit a wall[INAUDIBLE] at some
point. >> So you hit the wall?
How many hit the wall, the, the proverbial wall?
Okay. So let's, let's do this.
Let's hear a few of our ideas. And what we want to know is the premise
was that we could find this person who gives creative output, that should be a
good thing. But there is some question of how do we
judge creative output. So let's do this.
I'd like to do, is, we'll read, one person will read a item off their list.
We'll just go around. And if someone reads an item off your
list, you have to cross it off. We'll see the last person is who has the
most unique ideas. Right?
Because if you have lots of ideas and there very unique, you should be the last
person standing. Okay, so we're going to start over here,
and we're going to work our way around, come back up and then go on out.
Okay, yes. >> You can use it to pick a lock.
>> Pick a lock, okay, good. Pick a lock, okay.
>> [laugh]. >> Okay, Courtney.
>> A marshmallow toasting device for S'mores.
>> Okay, okay marshmallow toasting device, yeah,[UNKNOWN] hamster, yeah.
Do smores too? Kaylin?
>> Add to a broken zipper for a pull. >> Okay, zipper pull?
Very good. Erin?
>> A hook for fishing. >> Fishing hook, okay.
Brian? >> Christmas ornament hook?
>> Christmas ornament hook, yeah. >> You can clip paper.
>> Clip paper. >> [laugh].
>> Hold paper together. Very good.
Okay, yes. >> Make earrings.
>> Make earrings from it, yes. >> Sterilized needle device, so like.
>> [laugh] I've seen my mom do it before. I've seen my mom do it before.
>> [crosstalk] Okay, so just to sterilize. >> Like, yeah, sterilize.
>> Okay. So just something to sterilize.
Okay yes, yeah? >> As a metal conductor .
>> As a metal conductor, electricity or heat, or?.
>> Electricity. >> Electricity, okay.
We'll go up here, Dan? >> Rubberband gun ammo.
>> [laugh]. >> Rubberband gun ammo, very good.
Crystal? >> I said, like, a tag holder for, like,
when you go skiing, you can, you need tag. >> Okay, hold your tag when you go skiing,
yes. Mary?
>> Glasses frames. >> Glasses frames, okay.
That one's interesting. Yeah?
>> A weapon? >> A weapon.
>> [laugh]. >> Yeah, okay you could kill someone, yes.
Emily? >> A bookmark.
Super creative. >> Bookmark, yes.
Very good. Okay next, Taylor.
>> Cleaning the stuff under your nails? >> Okay clean under your nails.
>> [laugh]. >> Now we're getting interesting.
Okay very good. Ashley?
>> Wallet replacement. >> Wallet replacement, okay.
To hold money together and those things? >> Yeah.
>> Okay, very good. Yes?
Okay. >> Chain mail.
>> Chain mail. You can make pieces of chain mail out of
it, okay. >> Poker chips.
>> Poker chips, all right. So the big ones are 100 bucks, little ones
are 5? >> Yeah.
>> Big stakes, okay [inaudible]. >> As a hairpin.
>> Hairpin, hold your hair together, okay. >> Nida.
>> [inaudible], I had an engraving tool. >> Oh, engraving tool, like when you're,
like, in jail and you want to engrave something on the, okay, yeah.
>> Or a car. >> Or a car, yes.
Marcus. >> I said you could use it to make like a
sculpture or some art. >> Make a sculpture, okay.
Yeah. All right, that's good.
Okay, Aaron. >> Toothpick.
>> Toothpick. All right.
Next? >> Tie clip.
>> Tie clip, hold your tie together. Stephanie.
>> You can you use it to prop up your name plate in 230.
>> Okay, hold your name up in 230 yeah, that's right.
That's a good one. Inside joke.
Brian. >> You could melt a whole bunch of them
down and get actual metal. >> Okay.
And then? >> [laugh] Okay.
Just to melt down. All right.
Okay. Taylor.
>> So you put them on your fingers for a musical instrument.
>> Ok. >> [laugh] People throw coins at you.
You do it on the street corner. Yeah.
Yeah, Sir? >> I don't know what it's called.
When you buy bread, there's something that ties the bread.
>> Ok. So to close the bread, bread bag,
whatever. What do you call that?
Twist tie? >> Twist tie.
>> Twist tie. Ok, we're good.
>> Quan? >> You could make a ring from it.
>> Make a ring from it. Okay.
Good. Rufus?
>> Shoelace. >> Shoelace, make a shoelace from it.
You're on a shoe theme today aren't you? >> [laugh].
>> Yes, okay. >> All right, back here.
>> [inaudible]. >> Okay.
Okay. >> Paper chain.
>> Yeah. >> Paper chain, yes.
>> You can exchange it with something for some money.
>> Oh, you can exchange it. Here's a paper clip.
Can I have $100? Yeah.
>> ]LAUGH]. >> Very good.
Okay. Next?
>> A letter opener. >> Letter opener, very good.
Yeah? >> To draw circles.
>> To draw circles, on a template. >> Huh.
>> Okay, yeah. >> I don't know, I've worked with, or
tried to make a[UNKNOWN] for my suit. >> [laugh].
Okay. Get some little suits and coats?
>> [laugh]. >> You play with dolls?
You have suits and coats for your dolls? Okay, yeah, just kidding.
>> I use it for removing my card of my iPhone.
>> Okay, so get the sim card out of your phone?
Yeah, it has to be an iPhone or all phones?
>> Iphone. >> Okay.
>> [laugh]. >> Yes.
>> To do an ear piercing. >> Okay, pierce your ears, okay.
>> [laugh]. >> That the only thing you're piercing?
>> [laugh]. >> Ears right, you said ears?
>> Yeah. >> [laugh].
>> Okay. >> Yeah, no, if we come up with some other
piercing we want to know if it's the same or different.
>> Chain basketball net. >> Okay, basketball net okay, that's good.
So, everyone has some left? Okay, we'll go one more round quickly
good. >> You can put it in the jar and make a
musical instrument. >> Musical instrument like a shaker.
Courtney. >> A sand garden rake.
>> Sand garden rake, okay, good. Kayla?
>> I said paint 'em different colors so that they mean different things.
>> Okay, like one means love, and this one means Jello, and this one means.
>> Like, red is urgent, and. >> Okay, okay so I see.
So, okay. Yeah, very good.
Erin? >> A belt.
>> A belt, make a belt. Brian.
>> Put it underneath the table to raise it just a bit.
>> Okay, so to level a table, right? Okay, Nicholas.
>> A baking assistant. So if you bake brownies, you can, stick it
in the brownie and see. >> [laugh].
>> Okay, to tell if it's done? >> And if it's still moist in the inside,
you just have to keep it in the oven. >> Okay, very good.
Okay. >> Stress relief.
>> Stress relief, just like I'm doing here, fooling with it.
Yes. >> To remove toast from your toaster.
>> Get toast out. Okay, good.
>> [laugh]. >> Just don't touch the hot electrical
part. >> [laugh].
>> Because as Danny told us, that there's actually a conductor, right?
>> [laugh] >> Right then. >> As a tool of measurement.
>> Tool of measurement, so that building is 4 paper clips.
>> It was there. >> Okay, very good.
Yeah, okay, good. >> For stirs the coffee.
>> Stir coffee. Crystal.
>> As a book binding. >> Book binding.
Tell me more? >> Like you, like through the holes.
>> Like rings. >> Okay, okay, very good, yeah.
>> Through the rings of, okay, Mary. >> Croakies?
Those things that go on your glasses. >> Okay.
All right, okay. Lindsey?
>> Pop a balloon. >> To pop a balloon.
You didn't have the kill someone before? >> [laugh].
>> That's what I thought. Okay, Emily.
>> [laugh]. >> A hair clip.
>> Hair clip, right. Did we have hair clip?
>> [crosstalk] yes. >> Then I don't have any more.
>> Oh, our first casualty. Okay.
Condolences. Okay next, Taylor.
>> If your shirt is too big in the back, you can stick it so it'll make it tighter
in the back. >> Oh, Okay, I hadn't thought of that,
okay. Okay, Ashley.
>> Key chain? >> Key chain.
>> You can make barbs for barbed wire. >> All right.
Okay. Yeah.
>> Scratch off a lottery ticket. >> [laugh].
>> Okay. >> You can use it as a ruler to draw a
straight line. >> Draw a straight line.
We had draw circles. Draw a straight line, okay.
>> A paperweight. >> Paperweight.
>> You know, those really cool door beads, instead of doors, you can just make them
out of. >> [laugh].
>> Yeah, really cool, you're right. Yeah.
>> [laugh]. >> My 14 year-old has that, like, in our.
Really cool. Okay.
>> Connect a set. >> Okay, connect a set, okay.
You like marshmallows, and connect them together.
I just, I don't know, fold the paper clips different ways.
>> Okay. >> Something like that.
>> Great, yeah. >> Stick it in a socket and electrocute
yourself. >> Okay, yeah.
>> [laugh]. >> That's an unassisted suicide, right?
Yeah. >> [laugh].
>> Okay, Stephanie? >> It's to hang pictures.
>> Hang pictures? Great.
>> A very inhumane animal tracker. >> Animal tracker, how does that work?
>> Just attach it to the animal and if you see an animal with a paper clip, it's
probably the animal you're tracking. >> Okay.
>> [laugh] I like that. That's very good.
I've never heard that one before. I've heard a lot of things, but I've never
heard that one. Taylor.
>> At, at parties when you have appetizers with little skewers.
>> Okay. >> [laugh].
>> Yeah. Yeah, I'll bet at paper clip factories
they probably actually do that. Yeah, okay, yes.
>> Curtain hooks? >> Curtain hooks, alright.
Go on. >> [inaudible] What is it?
>> [unknown] hook. >> Wait.
>> [crosstalk]. >> Okay, yeah, okay good.
Rufus. >> Earrings.
>> [crosstalk]. >> Okay, do we have earrings?
We have pierced ears. >> [crosstalk] I had earrings.
>> [crosstalk] We have earrings. >> Okay, necklace.
>> A necklace, okay. You going to go bracelet next?
>> Yeah. >> Okay, yeah.
Okay, back there. Come on, Lak.
Let's have it. >> It's this way.
>> [unknown] fold into some shape? >> Okay, to fold in to some shape for what
purpose? Just for decoration?
>> Maybe a letter. It could be a letter, like a, b, c, d.
>> Okay. You'll put a L, for luck?
Yeah? Okay.
Yes, next. >> It can be used as an antenna.
>> Antenna. >> Oh.
>> Okay, you know why that one counts? What's the frequency?
>> [laugh]. >> Yes?
Okay. Yes.
>> A belt poker? >> Belt poker.
>> Yes. >> You poke a lot of belts, is that?
>> [laugh]. >> Oh, to make a hole in the belt.
Okay, okay, yeah, okay, Ursula. >> It's a needle for yarn?
>> A needle for yarn, for, for, knitting or crocheting.
All right, okay. >> A door stopper.
>> Door stopper, yeah. >> Eh, I don't know, maybe if you are an
artist, you[INAUDIBLE]. >> Is this, you have it written down?
>> Uh-uh, no. >> Oh, it has to be written down.
>> No, for example, combine it. I don't know how to explain.
Using the paint, for example, with the, with the.
>> Yeah, yeah. As a writing instrument, like we have,
like quill pens or things like that, or, what about tattoos?
Jailhouse tattoo? Yeah?
Alright. >>. To dig a hole?
>> To dig a hole? Okay.
A little hole. We'll get there eventually, yeah.
>> [laugh] Soft soil. >> Okay.
Daniel. >> Acupuncture.
>> Acupuncture, okay. >> [laugh].
>> Good, we'll do that one in the i, i points.
Okay, who has more than, do we still have some left?
Okay one more quick round. Really quickly this time.
>> You can poke somebody to grab their attention.
>> Okay. >> Um,[inaudible].
>> Okay. >> Use it to make small dots on art.
>> Small dots on art. Okay.
Erin. >> Leash for a dog.
>> Okay, Lee. >> Chip clip.
>> Chip clip. >> You can make an ice shoe.
>> An ice shoe. >> Yeah, with a little.
>> An ice skate, yeah, okay, yeah, good. >> Or you can use it to open a can.
>> Oh, wait, wait, ice shoe, or ice skate? >> No, not skate, shoe, so you have to,
that's what you find on the side. >> Okay, mountain climbing.
Okay, okay. >> Because of the metal.
>> Okay, sorry. Mel.
>> To open a can. >> Open a can, okay.
>> Soft can. >> You could use it as a cattle prod.
[laugh] ... >> A cattle prod.
Get along, little doggies. Yeah.
[laugh] Okay. Danny?
>> You could use it to make a toast. >> Make toast?
>> To make a toast. >> Oh, a toast, okay.
I get it yeah. Dan.
>> A rudimentary spring, kind of fold it. >> Okay, spring, yeah.
>> I have tattoo instrument. Is that what he said?
>> No, no, I said that. He didn't say that.
>> So, yeah. >> So it's good, you're good.
I didn't write it down. >> Pretend retainer?
>> Pretend retainer! >> [laugh].
>> Okay, why not a real retainer? Okay.
>> Clean out small holes. >> Clean out small holes.
Okay[laugh]. You got small holes to clean out, yeah.
[laugh] No, I mean you know, well you, you when it comes to dirty little holes
somewhere. Okay, Emily.
>> [laugh] I'm already out. >> You're right, you're out.
Sorry, Taylor. >> Using it as, as, a button on your coat
if you lost a button. >> Okay, a button on your coat.
You have a lot of clothing ones, right? [laugh] Yes.
Ashley. >> Students can give it to their kids as
like incentives[INAUDIBLE]. >> Incentives.
>> Assignments. >> Yeah, you know you hey you got a paper
clip. [laugh].
Yeah, yeah, no, no, no. No, that's good, yeah.
Okay. >> Suspenders.
>> Suspenders. I like that.
>> To hit the reset button on your calculator.
>> Reset button on your calculator, the TI12, yeah.
>> To hold your shoelaces together. >> Hold your shoelaces together.
You, what did you have, oh, hold your shoelaces, yeah, you had to hold your
shoes together. >> Yeah.
>> You have hold your shoelaces in. Okay, is that different?
>> Okay, good. Nina?
>> Like, make garland on a Christmas Tree. >> Garland on a Christmas Tree.
Marcus? >> You can use it as a brand.
>> To brand your cattle, at East [inaudible].
[laugh] Okay. >> I'm out.
>> You're out. >> Yeah.
>> You could close up a cut. >> Close a cut, make a bigger cut closing
it, but yeah. >> Make sure it's sterile.
>> We've got a sterilizer it over here. Yes Stephanie.
>> You could create fake claws for a Halloween costume.
>> Fake? >> Claws.
>> Claws, oh fake claws for Halloween. Okay, good.
Halloween on the minds. Coming up.
Yes Brad. >> A trail marker for hikers.
>> Okay, well, you're hiking after that animal you tagged, yeah?
>> Drain, drain pipe cleaner. >> Drain pipe cleaner, okay.
There's the, well we talked about dirty hole.
Yes, sir? >> [laugh] [inaudible] buttons on a shirt.
>> Buttons on a shirt. We just had that.
Yeah. >> It was used as a compass needle.
>> Compass needle. Okay, good.
>> It is to repair eyeglass frame. >> Okay, fix your eyeglass frames.
[inaudible] up here. Yes, Rufus?
>> Fake beard. >> Fake beards.
Okay. >> [laugh].
>> Like the Tin Man and, and Scarecrow right, yeah, okay, and the fake beard.
Yes, what? >> Like a net doll.
>> [laugh]. >> A doll that like, they have like a lot,
like, a net. >> Like a net.
>> Yeah. >> Yeah, make like a net from it.
>> It's like, to block the mosquito to come in, and sometimes they have a.
>> Mosquito net. >> Mosquito net.
>> Mosquito net, oh, that's a good one. >> It can be used to test out our
creativity. >> Very good.
To test your creativity. Yes, good.
>> [laugh] Three hole punch? >> Three hole punch.
I get three holes out of it, three times, okay.
Ursula. >> Mesh to divide room?
>> Mesh to divide room? That's sort of what, okay, we'll let
you[INAUDIBLE]. Yes.
>> I'm out. >> You're out.
>> Shoelace. >> Shoelace, we got that.
>>, And we had to hold your shoelaces together so you're out?
Okay. >> To propel a small wheel.
>> To do what? >> To propel a small wheel, like if you
have a wheel, you can hit it with a. >> Paperclip?
>> Yeah. >> [laugh].
>> And then[INAUDIBLE]. >> You have a small wheel and you're
hitting it with a paperclip. >> [laugh].
>> That's cool. That's really cool.
I like that. Yeah.
Okay. >> Got braces for your teeth.
>> Braces for your teeth, not a retainer, these are real.
These are not pretend retainers. These are the real thing .
>> These are braces. >> These are real braces, okay.
Who has more than, let's say 2 left? Who has more than 5 left?
Okay we got 1, 2, you got 5 left? You have.
5, 5, 7. Okay, let's just do quick a, sudden death.
Start here. >> Okay, do you want me to just read one?
>> Just one. One.
>> Wind chime. >> Wind chime.
[inaudible]. >> Poke hole in paper.
[crosstalk] Okay, then I get one more. You can use it to provide instructions for
Microsoft Office application. >> Okay.
>> Knuckles. >> Who's the other one person?
>> . >> Okay.
>> Hm? >> We had necklace?
>> Oh, we had necklace? >> Yes.
>> As a counting tool for teachers. >> Okay, counting tools for teachers.
Did you, you were the other one. >> With magnets for fun.
Okay, okay. >> [laugh].
>> Go ahead, up here. >> Yeah, the other one.
What is your name, I'm sorry. >> Oh, Emma.
>> Emma, Emma, yeah. >> A mini-chair for a dollhouse.
>> Mini-chair for a dollhouse. >> A dog disobedience school.
>> Okay. >> Just like a bra clip to hold your bra.
>> Okay. Ben.
>> You can sell them. >> Sell them, okay.
>> A doll hammock. >> Okay.
>> [laugh]. >> Hold on.
>> A boredom relief tool. >> Boredom relief tool.
>> Not stress, but boredom. >> Not stress, okay, boredom, okay.
>> To teach kids about shapes. >> Okay.
>> I'm not sure if someone had said money clip.
>> Yup. >> [laugh] that, that's, that's it for me.
>> Okay, casualty. Okay.
Yes, Emma. >> A Yamika.
>> [laugh] Yamika. Okay.
Who's out? Who's done?
You have one more? You could win.
One more. >> Yeah.
I had a mobile. >> Okay.
>> Like, you know, for kids. >> What else?
>> Wire people, a nose ring, clothing, chain mail and just some way to clip your
pants together. >> Very good.
All right. Yeah.
Okay, so. .
How many, so count how many you had. Each of us, count how many ideas you had.
We'll talk about what that could mean. Okay.
So, there is here a few things I you know, if you had a little Google Images and a
little time on your hands, you could find lots of things.
Here was a mega-chain some people made, 22.17 miles long, used over a million and
a half paper clips. Big paperclip statue.
Here's this annoying character that Mitch was alluding to here.
This was a, a Microsoft help thing that would come out and help I, they're
probably going to have that with Windows 8 again.
Because I, apparently people don't know how to use Windows 8, it's all tiles.
It's totally different. Electrical conductor these little rockets.
Anyone ever made these little rockets? You take a, a, a paper match, put some
aluminum foil on the head and you heat from the outside and it[SOUND] a little
rocket. Paper clip table.
No? No one had that and there's your
puncturing and piecing devices as well. So I have some questions for you, Okay?
Some questions. So how many ideas did you have?
Who had more than ten ideas? Everyone?
More than 15? 20?
25? 30?
Okay. How many, Mary?
>> 31. >> 31.
Okay. Emma?
>> I had 26. >> 26, okay.
>> That's weird. >> [laugh] no, so this is the question.
How many, many should you have? How many ideas should you have in this, in
an exercise? >> 101.
>> 101. Is that, 101.
Five minutes, is that fair? Yeah, 36 or 36?
31. So in 15 minutes you should have almost
100, right? How many of these should you have?
>> There are diminishing returns. >> Diminishing returns, yeah?
Were they getting better or worse as we went along?
>> I don't think that's true. >> [laugh] [crosstalk] A little weirder.
>> A little weirder? Yeah?
>> [crosstalk] The, the, yeah. Is it more weird or more creative?
That's the question. Courtney, what do you think?
Is it more, more weird? More creative?
Or is it just more weird? More creative?
Katelyn, would you agree? >> Mel, what do you think?
>> [laugh] They just get weird. >> They just get weird.
Okay. How many do you need?
>> The things that serve that purpose, so why do you need the.
>> Okay, well, so that, that's what brings us to the question, should your list be
longer, and if, if so, how many would want their list to be longer?
Yeah? And so why is it not longer?
What happened that stopped you from having the ideas?
Any, just. Yes, Quan?
>> Because I think of using only one clips?
>> Okay. >> That we, we, we can actually use ...
>> Multiple clips, yeah. And so as we think of just using one clip
and, and other people say multiple clips and all of a sudden you say oh wow, why
didn't I think of that. Anyone else think it was one clip?
Yeah? >> I think, also, if you have a little bit
more time then you'll start thinking about it.
For example, a lot of ours have themes or a list of themes, like clothing,
or[UNKNOWN]. >> Yeah.
>> So if you have a little more time, like why[CROSSTALK].
>> Or murder, and mayhem. >> [laugh] [crosstalk] glasses and other
accessories, so if you have a little bit more time, you're, you'll start thinking
naturally about other things. >> Okay, so time.
Time could be a constraint right. So time is this thing that may happen
there. Yeah.
>> I think, probably more stimuli also, because sometimes I would look around the
room and be like, oh and that would, you know, spun like a, four or five different
ideas. >> Yeah.
>> Just like looking. >> And also, I didn't give you a paper
clip. Had you been given a paper clip you could
play with it, you could sort of feel it and, and, and work through that way.
What was your strategy? How many of you had a strategy for
generating ideas? Yeah.
Daniel what was your strategy? >> For whatever reason, the, my house came
into my head. And so I was just like looking around my
house in my head, and thinking of ways I could use a paperclip.
>> Okay. So you could visualize yourself in a
situation. Maybe it's a situation you've been in
before, maybe it's a situation you have been in before.
One second. And then, say, what I'll use in here, I'll
stick in that wall and I'll be poke my wife with it, I would, right?
So you're just literally thinking yourself through.
Yeah, that's great. That's a good strategy.
Any other strategies? Yeah?
>> So I think first I started with the, you know, original kind of paper clips and
then moved around towards the desk and workspace and thought about ways, and then
I sort of expanded from there into the rest of the house.
>> Was each expansion or movement a conscious effort, to say, okay, I've done
enough on the desk, now I want to move to the hallway.
Yeah, and what was the toughest part, I think, was deciding where to move next.
>> Okay. And that takes time, right, to, to shift.
>> Yeah. Okay, Taylor.
>> Mine revolved around form. So, first a singular paperclip, then
straight paperclip, then chain paperclips. >> It is this thing that I know I can
change the form of it. So, let me think about different ways of
changing that form, yeah. Any other strategies?
Yeah? >> I think mine was more around function.
Like, I thought of making jewelry out of paper clips, so I listed, like, all the
different types of jewelry. >> Okay.
>> And went with different themes. >> So you'd get, like, a theme, and then
you'd sort of fill out within it? Yes?
>> I first started thinking about all the ways I can use a paperclip.
>> Okay. So we go through our, our experience.
Okay. So let's think about these different
strategies. So the one strategy, let's start here.
Where you put yourself in a situation that's, that, that you've been in, like,
your house. You're going to walk around your house.
You're going to use a paper clip for that. What's, what's good about that strategy?
What is powerful about that kind of a strategy?
I mean, what, what, what is the nature of the ideas that you'll get using that
strategy? Yeah, Taylor.
>> You can visualize yourself using the paper clip, like all the different uses.
>> Okay, so, and then, what does that mean about the ideas you're going to have?
So if you imagine yourself using in that situation.
[inaudible]? >> Oh, I was going to say, if you start
with something familiar, where you, you know what you're doing, then you can apply
just the singular thought of, where could I use paperclips.
So it, you know, you're introducing one oddity into it.
>> Oh, one change, one, one change in that?
Yeah. >> If you think about yourself actually,
some of your solutions might actually be more effective and practical.
>> Yeah, so you might have much more practical solutions because I can do this
with it. I can do this, so I can imagine myself
actually doing that. I'm not going to get too impractical ones.
What about the experience the, the strategy of going through your experience,
how I've used it in the past. That's probably real similar, right?
That it's the things, if I used it that way before it's probably going to be
useful that way. However what's suboptimal about that?
What is the shortcoming of that strategy? Yeah.
>> It's limiting the, you're only thinking about it in that way.
So you may kind of be close minded[CROSSTALK].
>> Yeah, If I had never had that, that experience before, I wouldn't think of it.
If I hadn't been in the, that kind of enviroment before, I wouldn't think of it.
And so that would be a, a shortcoming of that.
What are some more, more things about these, these kind of strategies?
One thing we do, often do is we get the, let's talk about the one where you get the
category and you fill it out. What's good about that one?
>> You get a lot of them. >> Yeah.
>> A lot of options. >> Get a lot of options.
The options are going to be fairly similar right?
And so if you want a lot of similar options that's a good strategy.
If you want really different options that's a less, a less optimal strategy for
that. So we've gotta think about, what kind of
ideas am I trying to get, and then set up a strategy for that.
There are a number of these kind of this one's called a creative whack pack, where
basically you pull a card pick a card, any card.
Sell, sell, sell. It's not creative unless it sells.
How can you make your idea more attractive to other people?
So someone had it here. Sell the, let me pull off another one.
Let me give you a, substitute. How would you substitute the paperclip?
>>, Staple. >> Okay, that's not a very good one.
Look to the past, Erin. >> Look to a past?
>> Look to the past. How would you use the paperclip by looking
to the past? >> Yeah, the retainer [laugh].
>> Yeah, when I was a child, I wore a retainer.
All right. Yeah, and so this is meant to, to knock
you off, so, if I am thinking okay, I'll hang paper, hang this book, hang this,
hang that. But all, this is a way to knock me off of
that and, sort of, it's called a whack on the side of the head, to take me to a
different place. There are also some other just these book
of stimuli. This is called Powers of Ten.
It's an interesting book that has basically you zoom in from outer space.
Then all of a sudden you realize you're going into someone's hand, who's having a
picnic near, near Lake Michigan. And then it goes back out.
And, and it's, it's just, just a way that these kind of perceptual stimuli being,
basically giving you I guess stimulated to think about different things.
Another strategy I find really useful in some of these things, which are, they tend
to be very expensive, these kinds of cards, you know, like $50 for pack of
cards. Is the alphabet method.
And so we can just use the alphabet method.
Let's say what begins with A, that I could use a paper clip for?
A. >> Apple.
>> Put it in an apple, okay. [laugh] B.
B. >> Barb wire.
>> Bracelet. >> C.
>> Can opener. >> D.
Dead someone, kill them. [laugh] E.
>> Elephant tracker. >> [laugh] F.
>> Fox tracker. >> [laugh] Come on, F.
>>, Flotation device. >> [laugh] Flotation device.
Anti-flotation device. [laugh] Yeah.
Yeah. Okay, so you see, if we went around that
way, you can just very quickly come up to, you know, 26 right there, 50 if you did
it, if you just did it twice, just thinking of every letter, every letter,
every letter, every letter, in that way. And that sort of has this kind of property
where it knocks you off the track, where you're not just sort of going down the one
path. Okay, let's look at a couple of more
ideas. Were your ideas innovative?
>> Yes. Yes?
No? How would, how do you judge that?
Well, probably you could sort of base it on what other people have said, right, so
we've, we're going to go out in the world and think of how have other people thought
about this problem, what solutions have they come up with and then if I[UNKNOWN]
one. Yeah, Crystal.
>> I think also the fact that you don't see all these examples out there in the
world of paper clips for me it means innovative.
>> Okay, yeah, and more thoughts on this? Yeah.
>> And I think you can tell from classroom, just this sample size, when
someone said something that we all thought was crazy, you had the oooh, kind of.
>> Huh, huh. >> You know, response, whereas if you said
something we all had. >> Yeah.
>> Maybe, not that different. >> So we didn't think of that as creative.
Even though it might be that more, you know, I mean, yeah.
>> We're just more impressed with the rare ones.
>> Yeah, okay. Erin?
>> Yeah, I think I, anything that was already out there, you had that object.
Like a neck, I don't know, a necklace I didn't think was that time consuming.
Who would really where a necklace from paperclips?
>> [laugh] So you're actually thinking about who would do that, or how?
Yeah. Did anyone do that?
I mean were you through, thinking of would this be useful as you went along.
When we think about our greatest[INAUDIBLE] the smile maker.
Time pressure. >> [laugh].
>> He's happy. What are you talking about?
>> [laugh] Oh my god, what is going on. >> Is that his skin?
>> No. >> It's just a paper clip with a rubber
band around the back. >> [crosstalk] Oh, it's a rubber band.
>> Since Monday morning, a little rubber band.
Yeah. Okay, [crosstalk] time pressure, how many
would have benefit from more time? >> [laugh].
>> More time, so time is a constraint, that we don't have enough time, we don't
make time for it. What about concentration?
Lack of concentration? Yeah, and what I was doing purposely was
walking around and looking at what you're doing and sort of makes you a little bit
nervous and throws you off in that way. That can be a constraint, whether other
people around or not around, and so we need to know for ourselves what, what's
better. Sharing them with others?
Did any of you write down something that was not appropriate on your thing?
Yeah? What was it?
>> [laugh] I really ... >> You're recorded.
>> This is not let's say you need a nipple clamp.
>> [laugh] Okay, enough said. >> Have one.
>> Yeah, okay. Any others like that?
I mean that's pretty, that's pretty good. You know some people, for some people even
like the idea of cleaning your fingernails with it or picking your teeth with it is
already socially inappropriate, they won't even go that far.
So that, that was a good one. Thanks for sharing that.
>> . >> No, we, you're [inaudible].
Uncertainty about the directions? Not sure what I meant innovative, or
unique, or how many I should have. What about blank page?
Did you have trouble getting started, anyone have trouble getting started like
the first one? What am I going to put down?
And then was it a boring assignment? >> Yeah.
>> No. >> [laugh] Yeah, no, yeah.
In some ways if, if I'm not motivated to buy it, I'm not going to work quite as
hard at it. Yes?
>> Adding one thing that like, one of my theories, I would kind of discount them as
I went through. >> Oh yeah.
>> Like I would say okay, earrings no, necklace was like oh well, pretty
necklace. >> Yeah.
>> Earring sounds more interesting. So I can over, kind of slash them through
before I wrote them down. >> Before you wrote them down?
>> Uh-huh. >> Because did you, did anyone say
something that was, that you had thought of but didn't write down?
>> Uh-huh. >> You see that again?
So that is our inner sense, alright? So that's this, it's called the
Humunculous. It's like this little man in our head that
says, oh you can't say that. That'll never work, that's not practical.
And what we need to do is shut that down. And that's how you're going to get to 101
ideas, by not saying, is this practical, by not saying is this sane.
Because in fact, you can actually just write them all down and then just not say
them, or just scratch them off afterwards. And if you are in the thinking process of
oh, I can use it as an earring but that wouldn't be practical, would it hurt if I
stick it in, would that have to be a pierced ear or a clamp, right?
Once I'm doing all that thinking I could have had 10 other ideas.
And so that's what the thing that really slows me down in that way.
So what we want to do is we want to generate as many ideas as possible,
because then we have this sort of breath of surge, but then go through them and,
and select from among them. And, so let me let's pull back out and
look at the this idea of creativity again. .
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