1.3 AR Applications & Business Models Part 2

The first module “AR Applications, Products & Business” focuses on the variety of AR (Augmented Reality) applications, technologies, products, and businesses. The lecture starts with the definitions and characteristics of AR and explains the differences of AR and VR (Virtual Reality). Then the advantages of various AR UI (User Interface) types, which include handheld AR displays (e.g., smartphones), AR eyeglasses, and HMDs (Head-Mounted Displays) are covered. In addition, AR business models and an analysis of the AR market, which includes the AR/VR headset market share, Worldwide AR/VR headset forecast, AR/VR market size by segment, and AR/VR market size forecasts are described.

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