Before we create a campaign, let's have a look at Ads Manager's most important features so you know your way around. When you access Facebook Ads Manager, you typically land on the campaign overview screen, which you can see here. Before we have a look at the main portion of the screen, have a look at the left-hand side. This is your main menu to navigate Ads Manager, search, and access settings, and the help center. The top button brings you to your business manager, an overview page of all ad accounts and business pages you manage. Below that, Ads Manager gives you access to a number of useful business tools that are grouped into five categories: manage business, advertise, analyze and report, engage customers, and sell products and services. You can also expand the tool overview to get a short description of each tool. We'll briefly go over each category so you have an idea of which tools are available. The first section is Manage Business. Here, you can find all the tools to configure who can access your business account on Facebook. It also controls how you're charged and invoiced. Using the Manage Business section, you can also manage the images and videos for your ads, input and added locations of your physical stores, and manage event data from your pixel if you do have one. If Facebook ever rejects your ads for violating their ad policies, you can also find more information as to why here. Next will be the Advertise section, and it's pretty much what it sounds like. Here's where we can find the tools to create and manage your ad campaigns. The Advertise section also lets you prepare mockup ad campaigns in the creative hub without actually running them. This tool lets you make example ads to show to your team or to use in sales pitches. Next, we have the Analyze and Report section. This lets you access audience insights, get deeper analytics about how people interact with your business, and create ad experiments to measure the effectiveness of different campaigns. After that, we have the Engage Customers section. This is a shortcut to create schedule and manage your organic and paid posts. Finally, is the Sell Product and Services section. This is where we can create a catalog of all our products. We can then choose to feature our product catalog in ads or sell the products directly on Facebook or Instagram. You can also build your own online shop on Facebook from here. This was an overview of the business tools you can access from Facebook Ads Manager. If you are ever lost in Ads Manager and you can't find something, the button with the nine dots is your best bet. Below that button you see the profile picture of the account you're currently in. If you do have multiple accounts, you could access your other accounts by clicking on the icon. The next menu item brings us to the account overview. This is where you can see how your entire ad account is performing, it can also help you gain insights for future campaigns. The Account Overview section gives you chart-based information based on the date range that is selected, and you can choose and change a design date range in the top right-hand corner. Let's have a brief look at what information you can analyze here. Don't worry about any specific metrics or numbers for now, we'll cover them later. First you can see how much of your budget was spent on campaigns that are still in the learning phase. During the learning phase, Facebook's Ads Delivery system explores the best way to deliver your ads. During this time, ads may see a higher cost per action and less stable performance. We'll come back to that later. Next, you find a few tabs that visualize key metrics of all your campaigns that were live during the period that you've selected. You can change the metrics displayed by clicking the arrow next to a metric and picking one from the drop down. Below the tabs, you'll find a table that summarizes campaign metrics per objective. Finally, Ads Manager visualizes how the spend, reach, and results of your ad accounts is distributed in terms of age, gender, and location of your target audience, and by hour of the day. You can use these charts to analyze the performance of your ads over time and spot any trends. For example, they can tell you if more people clicked your ads during a specific time of the year, whether more men or women clicked, and where your ads were most popular, and more. As part of the account overview, Ads Manager also gives you access to a creative reporting. Creative reporting allows you to analyze and understand how your ad creatives are performing. Ad creatives are the visual and text elements of your ad including the headline, text, call-to-action, and image or video. In the creative reporting table, you can see the delivery status, and key metrics for each of your ad creative, such as results, reach and passions, cost per results, and amount spent. Now, let's go back to the campaign overview screen that we saw at the beginning of this video. Here we have the three campaign structure components that we talked about last lesson. These are campaigns, ad sets, and ads. No matter what level of the campaign you look at campaign, ad set, or ad, Ads Manager will show you a number of important columns. These include your campaign or ad set budgets and the amount spent, your campaign performance via impressions, clicks, and results, and the delivery column. Let's briefly talk about the delivery column. The delivery column displays the status of your campaigns, ad sets or individual ads. Here you can see whether your campaign ad set or ad is active or inactive, which means whether it's running or not. You can also see whether your work is still in draft or in review by Facebook. You can also customize the results you see by using the "Filter" button in Ads Manager. You can filter results by time frame with the time frame button directly to the "Filter" button's right. For now, don't worry about all the numbers you see, we'll go into more detail on the important stuff later. For now, just remember that you can hover over most of the columns to receive more information. Last thing to point out for now is the "Create" button. Liking this button brings you straight to the starting point for creating a campaign, and we'll focus on that next.
