Before we go into building actual ad campaigns later, let's first explore what tools you will use to build those ads. Facebook has two major tools you can use to create your ad campaigns. The first tool allows you to create ads from your business page using the promote button. The second tool is known as Ads Manager, which can be used on your smartphone through the Ads Manager app, or through the web on your desktop computer. For reference, the web version of Ads manager has the most capabilities of all the ad creation tools. We'll briefly walk you through each. Advertising from a business page is the simplest way to create a Facebook ads, and it's also a great way to learn the basics of Facebook advertising. Creating an ad from your page is a three-step process. First, you click that promote button at the bottom left corner of your Facebook business page, then you will choose a goal that aligns best with a goal for your ad, and the available goals include; promoting your page, getting more website visitors, getting more leads, promoting a call to action button, or boosting a post. Once you've selected the goal that is right for you, you'll be asked to provide your creative, copy, a call to action button, and the URL of your landing page. Then you specify your target audience and set the budget and duration for your promotion. Finally, you hit 'Promote Now', and you've created an ad from your Facebook business page. The second Facebook advertising tool is Ads Manager. We won't focus on the Ads Manager mobile app as much as the desktop version in this course, but we'll outline some of its key features for you. The Facebook ads manager mobile app lets you create ad campaigns on your phone, manage campaigns you've created from your business page or using the web version of ads manager, see your campaign results and demographic data from your phone, and manage campaigns from multiple business pages on a single screen. The Facebook ads manager mobile app is particularly good for when you need to add a Campaigns and ads on the go, and it's available on both Android and iOS. Now, let's look at the web version of ads manager that you can access through your desktop computer. Creating an ad campaign with Facebook, Ads Manager is similar to creating one from a business page, but Ads Manager has much more powerful targeting tools and features, so it's a longer process instead. Facebook Ads manager benefits include being able to create and manage all of your campaigns in one place, being able to choose from all goals, also known as add or campaign objectives, as well as different creative options and placement availability. Being able to save ads as drafts to edit and publish later, and being able to use all Facebook's advanced tools, including creating and using the Facebook Pixel, building Advanced audience targeting and others. We'll teach you more about these in the coming lessons. To access the desktop version of ads manager, go to facebook.com/ads/manage, so now let's have a first look at the process of setting up a campaign on Facebook Ads manager. We'll dive into the specifics of each step in later videos. This is what you campaign overview screen on Facebook Ads manager will look like. To create an ad campaign, click the Create button, and then select one of the campaign objectives that are displayed here. These are more detailed versions of the goals that we saw earlier when creating a promotion from your business page. Depending on the objective you choose, you may be asked to choose where you want to drive your traffic to; your website, app, messenger, or WhatsApp. After that, Facebook will prompt you to select your audience. You can define your audience by age, gender, location, interests and more. We'll also set your ad budget and set up the schedule for your ad. Then Facebook will ask you how and where you want your ads to appear to people, also known as the ad placements. You can place your ads across any of the available placements, including on Facebook, Instagram, Messenger, and The Audience Network. We'll talk more about it in a future lesson. Then similar to the advertising tool on your business page, you choose how you want the app to look. You can use one of multiple creative formats; Carousel, single image, single video, slideshow, or collection, which combines images and videos. You can also choose to add an instant experience, which is a fast loading and mobile optimized experience that viewers can interact with. Finally, you place your order and pay. Facebook then checks the ad against its advertising policies, and if it meets those criteria, it runs. Congrats, you've created an ad with Facebook Ads Manager. In this video, we've covered creating Facebook ads with pages and how to use ads Manager on both desktop and through the mobile app. Next up, we'll talk about where best place your ads using ad Manager Tools.
