exposing people from different disciplines to design thinking.
So, I do regular courses with design students but
I do other courses with groups of design students and engineers and
other people from different programs across the university.
I quite like that kind of mixture.
And some of those courses have a particular
concentration on the use of digital prototyping tools.
That's the vehicle by which people are going to realize their designs and
the way in which they going to communicate and work together.
>> I think we've seen, at least in the maker lab as well when we've done courses
where we brought together engineering design and
business students The output has been so much richer.
So let's start with the just baseline explanation of
what design thinking really is.
>> Design thinking is really about a human centered design process that
considers all aspects of the relationships between people and
the product services, and experiences they encounter.
So, it's not just about physical things.
It's also about services and experiences.
And those are equally amenable to that kind of holistic consideration.
I've used the model of design thinking,
that was developed by IDEO, which is really saying that good design
is really about putting together things that come from three different areas.
There are things that are with people, which you could group together under
the category of being desirable, developing an understanding of people's
needs to produce things that people both need and want.
It's also thinking about what something looks like, how it's used and so on.
Things which connect with people.
There's another set of things which are really to do with business.
Whatever products, services, and experiences people are designing,
it has to fall part of some kind of business model.
It has to be viable in a business sense.
It's gotta be a return on investment, has to generate profit.
And the third set of things is about feasibility.
This is really the technical stuff about how something is made,
whether it's durable enough, whether it's economic to manufacture and so on.
So, those kind of concerns about technology
you could lump together under the heading of feasibility.
So, desirability, viability, and feasibility.
Looking at the areas where those three things intersect, that's the kind of sweet
spot where good design thinking, good design actually resides.
There's really another set of concerns that you also need to take into account
about the environment, the sustainability, both in a business sense and
also in terms of use of materials and processes and so on.
We can add another ible to the set of three by having responsible
as being the fourth area where this consideration should be given.
>> Could you take us through sort of the framework itself,