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Learner Reviews & Feedback for What is Social? by Northwestern University

4.6
stars
4,101 ratings

About the Course

The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World. While the course can be audited for free, paid learners will receive additional content beyond the course basics. For MOOC 1, the toolkit includes a special video from Alessandro Acquisti on Big Data and a set of studies done by IBM on engagement and social marketing strategies with bottom-line profits. This course has been designed to give you the tools, insights, knowledge, and skills to immediately impact your organization. In addition, we will help you network with thought leaders in social. After completing this course, you and your organization’s staff will be able to position, engage, and grow relationships with the consumers of highest value to you. Today, we are living in a period of massive disruption. New technologies are changing the way people engage with each other and with the organizations that interest them. This course will start you on the path to growing your own social strategy using effective, proven methodologies. Additional MOOC 1 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern)...

Top reviews

CC

May 12, 2016

A really great introduction to Social Media Marketing and an opportunity to gain access to really useful tools that make me competitive in the job market. Very excited to begin MOOC 2 of this program.

FF

Oct 6, 2016

Great course. Looking forward completing whole specialization.

Additionally, the course shares and recommends tools which are helpful if you are doing social media marketing or eager to become one.

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76 - 100 of 1,058 Reviews for What is Social?

By Vivek S S

Jul 5, 2020

Social means seeking or enjoying the companionship of others; friendly; sociable; gregarious. of, relating to, connected with, or suited to polite or fashionable society: a social event. living or disposed to live in companionship with others or in a community, rather than in isolation: People are social beings

By Gayle B R

Feb 3, 2016

Helped me get my head around this inescapable part of marketing strategy and justify placing it at the center of my thinking. Even as the marketing world acknowledges social as legit, there is still a tendency at the agency level and by clients (especially finanicial service client) to treat it as an add-on.

By Jillian G

Feb 24, 2018

Excellent course for a near-beginner in the marketing world! I have had experience with various social media platforms, but this course really opened my eyes to the full range of capabilities these channels hold! I'm very excited to continue my journey with social media marketing and grow professionally!

By Tad N

May 8, 2020

Thank you for the great overview of Social Media. I learned a great deal about the different levels in the pyramid that will help me to target the right audience. This course showed me that there is more than throwing darts in the dark and hoping to hit something. It is a great first step of knowledge.

By Claire T

Jan 4, 2016

I signed up for the full Social Media Marketing specialization knowing little what to expect. I am so thrilled that I did as I have learned so much already and can't wait to continue. Professor Hlavac is clearly brilliant in his field, but he is also humble, clear and encouraging. Love the class!!

By Aurora V

Jun 8, 2020

I enjoyed the course. I learned in a very nice and easy way the basics of what is Social, I also received very useful tools and information to start building my social networks.

I want to tank professors Randy Hlavac and professor Judy Franks for sharing with us their knowledge and experience.

By Janene N

Feb 28, 2016

As a social media user and new to marketing in this area, this course offered a great "get started" overview and actionable steps to start working on a plan to reach my high value market. I would recommend this course, particularly the paid version, highly. It's worth the investment so far.

By 艳舞贾

Nov 27, 2019

I feel really grateful that i have the chance to be one of the student on this site, and i think this course have positive effect on my life and people around me, i decided to make it more useful to benefit not only myself but also the society. Thank you again! and BEST WISHES to Coursera!

By Vikas D

Mar 14, 2016

An exhaustive introduction to the world of social! The course builds on the basic understanding of social media and platforms that one has by virtue of being part of a social network.

The insights on the trends, the numbers and the evolution of the social world are indeed, very enlightening!

By Od S

Jul 24, 2017

This is a very powerful tool to start in social media marketing. This course gave me some tools and knowledge about the high value market and the sites they are interesting in. It´s so important to know the value of influencers and how to use them to promote your product. thanks very much.

By Victoria A

Feb 22, 2017

I think that MOOC 1 offers an excellent framework for Social, even for those who are rather new to the concept of using it as a tool, whether for personal or corporate branding. Also, it's a good set up for the succeeding MOOCs where students are taken deeper into the realm of social.

By John W

Jan 7, 2017

I really feel privileged to be able to take these high quality course on line. They are a great help to an additional role I have been given at work (taking on marketing for a small business). Thank you for making this available and doing such high quality content and presentation.

By Frances P

Sep 14, 2016

Excellent course and resources. For those you don't know much about social media, it explains what it is and the importance of it. For those who use social media, it helps put everything into perspective so we can understand the important role it plays in marketing strategies.

By Supratim B

Mar 3, 2019

It's a great introduction to the world of social. It provides a sound theoretical base and the best part provides actionable inputs for enhancing your online professional persona.

Recommended to candidates who want to understand social and its effectiveness as a marketing tool!

By TINA Z

Nov 19, 2020

I really enjoyed this class. It was a terrific introduction to social media and has provided me a strong foundation to keep moving through the remainder of the Social Media Specialty. I look forward to learning more in-depth information as I move through the remaining MOOTS.

By Michelle S

Oct 23, 2019

This was a very nice overview of the components of Social Media. Although I knew a lot of it already, there were some wonderful gems of information and an introduction to tools with which I was not yet familiar. Thank you for a wonderful intro! Definitely worth my time.

By Laura R

Jul 7, 2019

Un curso excelente, con un muy buen docente, el contenido es de calidad, las explicaciones son claras y concisas y los ejemplos son adaptados a casos reales, ademas las herramientas que se aprenden a usar son muy útiles y completas. Estoy muy satisfecha con el curso.

By Maria E

Sep 1, 2017

I t is a good course to learn the basics about social media and how important is to develop your persona in social media. Here you don't learn what you think you know, you really get more information about the importance of social media in this generation.

By Oscar S

Jan 14, 2016

The instructor is top notch, the professionals invited are the best in their speciality. The structure and content deliver the purpose.

I am honestly very excited to have found this opportunity to retool myself professionally, and open doors for a better future.

By Anwar A

Oct 19, 2022

لقد تعلمت أشياء لم أكن أعرف بها من قبل وأهمية مواقع التواصل الإجتماعي في إيصال صوتي أو مشروعي تجاه شيء معين وأيضا أهمية برنامج Twitter و instagram في إنشاء محتوى هادف ونشره من خلالهم. وأيضا تعلمت إستراتيجية المحتوى الفعال وكيفية التركيز على السوق

By Carlene B

Mar 20, 2016

The flow and content of this course is fantastic. It's engaging, thought-provoking and really keeps your interest throughout.

It is evident that the course leaders have a real passion for this subject and it's an infectious trait for the learners too.

By Dezzy U

Jun 22, 2020

I am not sure what i thought when i registered for this course. but I have learned a lot of new information. More importantly, I am glad I am being made to do the assignment. Its making me think and act, which is a step beyond what I I had imagined.

By Nina B

Apr 26, 2020

I really liked this course, because it covered all the necessary basics one needs to be familiar with in order to start getting involved with social media marketing!

Professor Randy Hlavac is a very good lecturer and explains concepts really well :)

By Mohit M

Jan 16, 2018

immensely insightful and beautifully put together.The only thing i found lagging is the fact that the course doesn't have enough peer graded assignments on offer or quizzes for that matter which makes it a little less challenging and competitive.

By Matt S

Dec 6, 2016

Really great information made easy to digest. This MOOC is full of useful insights into the world of social and what is means to marketing. Really worth the time for anyone trying to make a social presence for their business or other venture!