Об этом курсе
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Английский

Субтитры: Английский

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Английский

Субтитры: Английский

Программа курса: что вы изучите

Неделя
1
1 ч. на завершение

Module 1

In this module, you’ll learn how to define a social enterprise and develop its basic framework. You’ll gain a deep understanding of the critical importance of research to identify patterns, cause, and context. You’ll master the process of Idea Generation and analyze the successes and failures of others to be better able to attract funding for your social enterprise. You’ll also learn how to examine factors and contexts through Segmentation, and differentiate between Transactional Accessibility and Acceptability. By the end of this module, you’ll have a more clearly defined understanding of the problem your organization wants to tackle and how to fund your project.

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4 видео ((всего 48 мин.)), 2 материалов для самостоятельного изучения, 1 тест
4 видео
Describing the Social Problem7мин
Idea Generation and Advisory Board17мин
Segmentation for Social Enterprises: Part 115мин
2 материала для самостоятельного изучения
Recommended Reading: The Social Entrepreneur's Playbook10мин
Module 1 - Lecture Slides10мин
1 практическое упражнение
Module 1 Quiz20мин
Неделя
2
1 ч. на завершение

Module 2

This module was designed to promote a deep understanding of your beneficiaries through segmentation in order to design solutions to the Social Problem of your enterprise. After identifying and segmenting major factors and contexts of your population, you’ll draft a Segment Attractiveness Scoring Table that will enable you to analyze the beneficiaries of your solution, and then use the Beneficiary Experience Table to refine that solution. Finally, you’ll learn how to differentiate between Screen-In and Screen-Out Criteria to identify potential problems. By the end of this module, you’ll be able to create a Concept Map for your own social enterprise, and visualize the trajectory and potential outcomes of your solution.

...
4 видео ((всего 40 мин.)), 1 материал для самостоятельного изучения, 1 тест
4 видео
Understanding the Beneficiary13мин
Screen-In & Screen-Out Criteria7мин
Describing the Solution6мин
1 материал для самостоятельного изучения
Module 2 - Lecture Slides10мин
1 практическое упражнение
Module 2 Quiz16мин
Неделя
3
1 ч. на завершение

Module 3

In this module, you’ll examine the details and operational realities of your social enterprise. You’ll identify deliverables, needs of beneficiaries, and expected costs. You’ll explore key concepts such as Unit of Business, Social Impact and Financial Goals, and the Deliverables and Cost Table to assist in operationalizing the venture. By the end of this module, you’ll be able to better assess how success will be defined in your venture and the key deliverables and capabilities required to maintain your social enterprise.

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4 видео ((всего 47 мин.)), 1 материал для самостоятельного изучения, 1 тест
4 видео
Framing and Scoping the Venture17мин
Operations Realities8мин
Cost Table9мин
1 материал для самостоятельного изучения
Module 3 - Lecture Slides10мин
1 практическое упражнение
Module 3 Quiz20мин
Неделя
4
1 ч. на завершение

Module 4

This module was designed to help you test the feasibility of your social enterprise. By utilizing the Most Competitive Alternatives in organizing a Proposed Beneficiary Experience Table, you’ll be able to assess advantages and disadvantages against relevant competition. Once you have a plausible and attractive proposition, you’ll deploy a quick and cost-effective test-of-concept to scaffold future success for your venture. Finally, you’ll discover the inevitable socio-politics that emerge with multiple stakeholders, and learn how to navigate these issues effectively while maintaining support. By the end of this module, you’ll have developed a powerful strategy that will ensure success for your social entrepreneurial ventures.

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4 видео ((всего 46 мин.)), 2 материалов для самостоятельного изучения, 1 тест
4 видео
Test of Concept Plausibility12мин
Stakeholder Analysis17мин
Conclusion & Next Steps4мин
2 материала для самостоятельного изучения
Module 4 - Lecture Slides10мин
Survey for those who have completed the Specialization10мин
1 практическое упражнение
Module 4 Quiz20мин
4.6
Рецензии: 23Chevron Right

Лучшие отзывы о курсе Социальное предпринимательство

автор: JHMay 26th 2019

This course offers practical, tangible steps to understanding social entrepreneurship principles and provides clear examples to learn from.

автор: DGDec 16th 2018

A class that introduces solid theoretical and practical tools to prepare for a social venture. Would recommend without a doubt.

Преподаватели

Avatar

James D. Thompson

Director, Wharton Social Entrepreneurship Program
Entrepreneurship
Avatar

Ian "Mac" MacMillan

Dhirubhai Ambani Professor of Innovation and Entrepreneurship
Management

О Пенсильванский университет

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies. ...

О специализации ''Business Strategies for A Better World'

You’re not just interested in making money. You’re interested in making a difference in the world too. Set your career and your business on the road to success by learning evidence-based strategies to achieve sustainable social impact: profits with purpose. This specialization was designed to give you the tools and strategies you need to create measurable social impact around the world – whether your impact goal is to create jobs, to reduce malnutrition, or to increase access to environmentally-friendly and affordable housing, or to make a positive difference in some other way. In these four courses taught by acclaimed Wharton professors, you’ll learn how to apply effective business strategies to real-world problems through a deep understanding of the global practices and trends shaping the world today. By the end of this Specialization, you’ll be able to: ● Lead, invest and make business decisions for social impact ● Analyze information about global trends to make more informed strategic business decisions ● Understand the role of corruption in societies so you can make better business decisions ● Develop, launch, test, and scale entrepreneurship projects which have high-potential of significant positive social impact...
Business Strategies for A Better World

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