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Вернуться к 市场营销概论 (中文版)

市场营销概论 (中文版), Пенсильванский университет

4.8
Оценки: 164
Рецензии: 30

Об этом курсе

通过探究客户决策根源,学习市场营销基础知识。主要课题包括品牌塑造战略(例如,品牌定位、品牌传播)、客户中心化市场营销战略,以及新市场开拓(例如,渠道战略、市场营销规划)。成功完成本课程后,您可以运用所学技能处理现实商务挑战,这也是沃顿商学院商务基础专项课程的组成部分。...

Лучшие рецензии

автор: WT

Dec 29, 2016

Wonderful Course, I love it;\n\nProfessional Teachers, I like them;\n\ni will keep learning!my next course is Corporate finance, hope i could pass and be certified.\n\nBest Regards\n\nSophia

автор: LL

Apr 27, 2018

Acquired so much knowledge that can use in my career.

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Рецензии: 29

автор: ZHANG Qian

Mar 06, 2019

Very impressive! I'll try to combine the theory and the work in the future!

автор: 刘峰

Dec 31, 2018

The knowledge and skills taught in the course are particularly operational. And it's very easy to understand and practice.

автор: Danna Zhu

Nov 11, 2018

由浅及深,全面而专业的授予了市场营销的相关知识,极具现实指导意义。

автор: XINYI LIANG

Aug 20, 2018

It is a very useful course that provides me much information about Marketing, which helps me comprehend the field of market and management.

автор: Claire

Jun 10, 2018

Very comprehensive and inspiring course. Gives you the basic framework of thinking about branding and marketing.

автор: NICO

Jun 09, 2018

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автор: Karis

Jun 06, 2018

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автор: Linqi Liu

Apr 27, 2018

Acquired so much knowledge that can use in my career.

автор: 沈昊天

Apr 17, 2018

Useful, if have some PDF corse material, it would be more great.

автор: PearJam

Nov 29, 2017

学有所获,老师讲得也很好