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Learner Reviews & Feedback for Retail Marketing Strategy by University of Pennsylvania

4.8
stars
219 ratings

About the Course

Covid-19 has accelerated radical changes that will revolutionize retailing in every way. Shoppers' expectations are being ratcheted up, making winning (and keeping) those consumers all the more challenging. In this course, Professor Barbara Kahn will explain what it means to switch from a product-focused approach to a customer-focused approach and create marketing strategy to deliver real customer value. Learning from companies that have been most successful during this wave of change, this course will offer insights as to what we can learn from their ascendance. Building on these insights, Professor Kahn will present the "Kahn Retailing Success Matrix" which provides a framework that any company can use to create a competitive strategy to survive and thrive in today's – and tomorrow's – disruptive environment. By the end of this course, you will be able to identify the changing expectations with regard to creating superior customer experiences and valued-based branding....

Top reviews

MC

Jul 29, 2021

I took this a s what I thought would be a refresher course; it was SO much better-- dealing with post-COVID trends among other things. Really an amazing course and am incredibly good lecturer.

MS

Sep 28, 2023

Thanks to Coursera and professor E. Kahn for this great course. This course will introduce you to various concepts and examples and a comprehensive understanding of retail marketing strategy.

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26 - 50 of 59 Reviews for Retail Marketing Strategy

By Amit S

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Jul 24, 2022

Vefy informative and very strategical approach to new retailing

By L A

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May 26, 2023

Good up-to-date summary fo retail market post COVID-19.

By BOONYING K

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Sep 26, 2021

Love this course! Very up-to-date info and strategies.

By Cam B

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Jan 25, 2023

1) We SHOULD spend a bit of time evaluating failures.

By Mehedee H

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Oct 29, 2021

Very helpful in contest of knowledge and experience.

By Manuela D

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Oct 22, 2022

really interesting. Great aoeajer. Would recommend

By Nguyen H P

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Feb 12, 2023

This course is the best for marketers

By Malathi. A

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Apr 15, 2022

more informative and useful course

By Aravind B

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Jul 31, 2021

Amazing instructor and material!

By Cristian G

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Sep 29, 2022

Very interesting information!

By Gokul P

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Oct 6, 2021

Really a brilliant course

By Fiaz A

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Dec 22, 2022

A great learning course.

By Nishant T

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Oct 29, 2022

best course to step up

By Seohee P

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Jul 26, 2022

Thank you so much!!

By Donald B

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Mar 11, 2024

Excellent Course!

By Ramakrishna P

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Jun 8, 2023

Excellent Course!

By Aya a e

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Feb 17, 2022

It's awosome

By Sara I G L L

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Dec 23, 2021

Sensacional

By Md Y S

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Feb 13, 2023

Insightful

By shihyang y

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Feb 14, 2024

very good

By Deepanshu S

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Aug 18, 2021

VERY NICE

By doina d

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Nov 2, 2022

all good

By Wendy T

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Sep 6, 2021

I enjoyed the course and Prof Kahn materials are highly relevant and insightful. there are case studies presented but i hoped there were strategies or in depth techniques to Retail marketing as well

By Joannie B

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Jun 8, 2023

100% pour l'enseignante. Le contenu pourrait aller plus loin. Je ne suis pas certaine que le titre du cours est adapté au contenu.

By Abhishek J

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Jun 24, 2022

Lack of depth but very nice for begginer to understand the basics of the omni channel market strategy.