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Вернуться к Введение в маркетинг

Отзывы учащихся о курсе Введение в маркетинг от партнера Пенсильванский университет

Оценки: 8,852
Рецензии: 1,733

О курсе

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Лучшие рецензии


Dec 11, 2015

Great! I am taking the course with almost no experience in this area. Really enjoyed this class and learned a lot. A lot of practical examples which helped me to understand all the parts. Thank you!


Jun 09, 2017

This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!

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1301–1325 из 1,695 отзывов о курсе Введение в маркетинг

автор: PINAR S

May 07, 2017


автор: ullanat r M

Mar 19, 2017


автор: adikeshav

Jan 02, 2017

very good

автор: Abhishek N

Dec 15, 2016


автор: HariKrishnan K M

Dec 13, 2016

The best!

автор: Muhammed A

May 15, 2016

real good

автор: Xiaomeng S

Feb 22, 2016

very good

автор: Manish S

Dec 08, 2015


автор: ahmed m

Dec 04, 2015


автор: Piriyapong W

May 01, 2020

Great st

автор: Jacques L C

Feb 26, 2020

Love it!

автор: Jake H

Aug 12, 2018

Good int

автор: Matteo U

Mar 23, 2018

Love it!

автор: Afiya A

May 22, 2017

loved it

автор: Marcella A C J

Apr 02, 2017


автор: Franco A M A

May 22, 2016


автор: Yifan H

May 11, 2016


автор: Subhash C

May 25, 2020


автор: Anne S B

Aug 13, 2019


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Jul 31, 2019


автор: Crony C

Apr 16, 2019



Jan 26, 2019


автор: Mohammed H A A

Aug 28, 2018

Love it

автор: Giovanny B l

Jul 05, 2018


автор: Evgeny P

May 01, 2018