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Вернуться к Введение в маркетинг

Отзывы учащихся о курсе Введение в маркетинг от партнера Пенсильванский университет

Оценки: 9,473
Рецензии: 1,862

О курсе

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Лучшие рецензии


Dec 11, 2015

Great! I am taking the course with almost no experience in this area. Really enjoyed this class and learned a lot. A lot of practical examples which helped me to understand all the parts. Thank you!


Dec 03, 2015

Learned a lot of things in this course. Have already started changing the way I think about pricing in my current position. I hope we get the opportunity to apply these concepts in Capstone project.

Фильтр по:

1001–1025 из 1,825 отзывов о курсе Введение в маркетинг

автор: Srimonti K

Dec 10, 2019

Lively, interesting and informative lectures.

автор: Roy M S

Oct 08, 2018

Outstanding course by outstanding professors.

автор: Alesia D

Jul 02, 2018

Very good course! Lots of useful information!

автор: Ram C

Jun 19, 2017

A good introduction to the world of marketing


Jul 01, 2016

Its Nice Course and being taught professional

автор: Milica C

Jun 08, 2020

Very usefull and case–based explained themes

автор: Hetti A J H

Jan 24, 2020

Excellent. It improves our skills very much.

автор: Eric H

Jan 10, 2020

Excellent content from exceptional teachers!

автор: Elier G B

Jan 03, 2019

Great session, kept me engaged at all times.

автор: K S

Nov 10, 2018

Excellent course for getting into marketing.

автор: Cindy R

Sep 03, 2018

A really good start to know about marketing.

автор: Giovanna G

Sep 30, 2017

Love it! so dynamic, and easy to understand.

автор: compton m

Apr 04, 2017

Great course. I have already recommended it.

автор: Erin M

May 27, 2016

Great course and videos! Loved the material

автор: deicy j h a

Nov 15, 2019

i love this course! the teacher are so good

автор: Luis A L A

Nov 22, 2018

Excelente contenido, altamente recomendable

автор: Runlong Z

May 03, 2018

A great portfolio of professors. Love them!

автор: Miloud A H D

Mar 12, 2018

Very strong review and update of Marketing.

автор: Vadim L

Jan 04, 2017

very intuitive, easy go and fun, must watch

автор: JOHN D H

Aug 10, 2016

Great stuff! Very informative and helpful!

автор: swati p

May 03, 2016

by this course ,,i m learn about marketing.

автор: Ali J H

Feb 26, 2016

High quality and well-researched knowledge.

автор: ahmed h

Dec 29, 2015

Decent university and excellent instructors

автор: Edy F

Mar 06, 2020

Excellent lectures with relevant examples!

автор: Thais M d S

Dec 11, 2019

Great teachers and well developed classes.