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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
12,611 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

AS

Apr 29, 2021

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.

AK

Dec 5, 2015

I am really enjoying this course and the lessons are easy to follow. The instructor gives great examples to sum up each lesson and her explanations really hone in on what marketing actually entails.

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501 - 525 of 2,405 Reviews for Introduction to Marketing

By Maia S

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Aug 22, 2020

excellent. I feel humbled to have learnt a lot from Wharton professors who have explained marketing in a way much simplified, and practical manner. Thank you

By Joelishia B

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May 1, 2020

Amazing professors with great content. Wish the third module was a little shorter or at least did the comprehension checks throughout like the other modules.

By Austin O

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May 3, 2019

This course was amazing. As an undergraduate with limited experience in marketing, this course exposed me and gave me an in-depth understanding of marketing.

By Elham G T

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Aug 8, 2016

Thank you very much.

I learn many useful thing from this course and I hope be able to pass the other courses of this type.

best regards,

Elham Ghorbani Totkaleh

By Jeffrey H

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Feb 28, 2016

Opened my eyes to the breadth and depth of marketing. The three professors who lecture explain topics clearly and are obviously knowledgeable in their field.

By Robert A

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Feb 28, 2016

Great intro course - I came away with a better baseline understanding of marketing concepts, and a desire to learn more and apply them to my daily work life!

By Sayantan D

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Dec 24, 2015

The course is very educational and the professors pedagogy is beyond review. Very practical and helpful for my understanding. Thank you Coursera and Wharton.

By ANDREA T P

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Nov 3, 2021

Magnific course, with technical content very rich in information and wonderful teachers who are great reference in the field in the market. Simply the best!

By Kianti S

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Jul 8, 2020

Informative and up-to-date ideas of marketing not just showcase through theories and concepts but also through real-life occurrences of different companies.

By Serge B

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Jun 3, 2020

The course provides valuable insights about marketing as well as necessary knowledge and strategies in order to succeed On the very competitive market place

By Diana K

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Aug 20, 2018

These are up to date techniques and concept, bearing in mind technological and research developments. A quick way to acquaint oneself with marketing basics.

By Hugo D I

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Jun 21, 2017

Genial! Realmente todo el contenido se encuentra óptimamente organizado y puntual. Toca temas vitales del marketing. Totalmente recomendado.

Coursera rules!

By Dharini B

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Jun 15, 2017

Its an amazing course to provide an insight into the marketing world. Absolutely loved it! Thanks University of Pennsylvania and Wharton School of Business!

By SHARMAINE M B B

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Sep 7, 2021

I really enjoyed the course. The instructors are exceptional, energetic and knowledgeable. The course opened up new insights I can apply to my current job.

By Mandakini S

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Jul 1, 2020

After having some experience , it was great to revisit the fundamentals . It strengthened my current outlook on marketing and will help me in application .

By Tissah

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Feb 14, 2019

The content was easy to understand, wonderfully delivered and not monotonous. The times set per video are manageable and Iam happy with how flexible it is!

By Lauren B

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Dec 6, 2018

Excellent review of marketing concepts, trends, and methods. Instructors deliver lectures with special energy and clear passion for what they are teaching.

By Osvaldo D R

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Aug 16, 2016

The course was extremely informative. The presentations were very well laid out, presenting us with proper real-time examples of the terms being discussed.

By Charles F

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Aug 7, 2016

Course provides excellent overview from seasoned experts on the different aspects of marketing. Completely changed my perception of marketing and business!

By Zahra L M

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Mar 4, 2016

Just what entrepreneurs need! This is one of the best courses ( Specializations ) I've ever taken.

Thank you all for the support and sharing your knowledge.

By Mohamed K

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Feb 20, 2016

Very very professional professors , new knoweldge in a very amusing way really enjoyed every lecture and it changed my perception of manh things around me.

By Quincy J

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Jan 25, 2016

Great insights to Marketing. This course gave me a deeper understanding of what Marketing is all about. So glad I decided to take and complete this course!

By Umut K A

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Dec 25, 2023

Great course to dive into the fundamentals of Marketing! The messages are given to you very clearly in the videos with great examples from corporate life.

By santos N

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May 7, 2021

As descript on course description this course will help you to encourage and understand the basic work of how's the marketing work for biz!

Thanks,

Santos.

By Hafiz M H

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Aug 17, 2020

very good course. It give me some basic skill of marketing. Thank you Wharton university for giving me chance to learn such great course on financial Aid.