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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
12,611 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

AS

Apr 29, 2021

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.

AK

Dec 5, 2015

I am really enjoying this course and the lessons are easy to follow. The instructor gives great examples to sum up each lesson and her explanations really hone in on what marketing actually entails.

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1151 - 1175 of 2,405 Reviews for Introduction to Marketing

By Marcos P

Jan 20, 2020

Excellent and straight foccused in The marketing essências!

By Gabriel H L

Mar 28, 2019

A baseline cognitive learning of the course about Marketing

By Ngawang P

Mar 7, 2019

Great teachers. Loved their comprehensive teaching methods.

By Andrey O

Oct 29, 2017

Course is very interesting and helpful. Highly recommended!

By Yining L

Sep 22, 2017

Wonderful course, insightful, interesting and good quality!

By mehmet ç

Aug 27, 2016

Kesinlikle Türkiye'deki okullarda bulunamayacak bir eğitim.

By 段兆敏

Feb 9, 2016

The best Marketing Fundamental Course I have ever learned..

By Palomino G F A

Feb 19, 2024

Muy bueno de calidad .es la enseñana .recomendadoel curso

By Khary S

Feb 16, 2023

Good job Coursera and Wharton. I really enjoyed the course

By Bushra H

Sep 8, 2020

Very well taught and explained! Great learning experience.

By changhyuk j

Jul 19, 2020

Highly recommended for the junior level marketing officer.

By ISHAAN G

Jul 2, 2020

Very informative course presented by top-notch professors!

By Vijay.V

Feb 12, 2020

Thanks for coursera I learn about marketing well and well.

By Shiia H

Mar 2, 2018

The instructor explains everything clearly and efficiently

By Okan B

May 7, 2017

Incredible source for a new starter to marketing concepts.

By SHUAI G

Mar 11, 2016

非常好的课程!老师讲的通俗有趣,而且没有一句废话,介绍了很多关于市场营销的理念,很受启发,课程很简单,学起来很开心~

By Anirudh M

Feb 22, 2016

A simply beautiful learning experience. Thank you so much!

By Jennifer B A E

Oct 28, 2022

This is great value! THANK YOU_ Jennifer, Lagos- Nigeria

By Aliya A

Aug 24, 2022

Perfect explanation, perfect course! Thank You very much!

By Hayam E

Dec 25, 2021

The best and valuable marketing course i have taken ever

By Akash P

Jun 8, 2020

Excellent course, excellent instructors and explanations.

By S A V

Sep 9, 2019

About this course, I'll copy NIKE's tagline, "JUST DO IT"

By husam m

Jul 29, 2019

Very relevant and detailed approach to our business world

By Sumit M

Apr 14, 2019

Excellent insights on marketing strategies for beginners.

By jennifer c

Feb 13, 2019

Love the videos and scripts in the bottem is very helpful