Chevron Left
Back to Introduction to Marketing

Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
12,611 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

AS

Apr 29, 2021

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.

AK

Dec 5, 2015

I am really enjoying this course and the lessons are easy to follow. The instructor gives great examples to sum up each lesson and her explanations really hone in on what marketing actually entails.

Filter by:

1101 - 1125 of 2,405 Reviews for Introduction to Marketing

By Omar Y

•

Sep 18, 2020

That was a great experience and high quality educational content

By John D R

•

Jul 8, 2020

Excellent course. excellent professors, excellent presentationss

By Yasmine A E

•

May 17, 2020

This course is highly informative, Thanks to all the professors.

By Arkasish B

•

May 5, 2020

Very good course content and lectures by experienced professors.

By Chaoming W

•

May 8, 2019

very useful. many good ideas help me to improve my selling skill

By Andy Z

•

Oct 28, 2018

It's actually really useful and I learned a lot about marketing.

By SADMAN M J

•

Nov 24, 2023

It's a best course for whom they want to learn about marketing.

By BISWARUP D

•

Aug 21, 2023

A great experience. Lectures were very clear and example based.

By John R E

•

Oct 26, 2021

Great Online Course , Informative and very useful at the my job

By Pramod K S

•

Sep 30, 2020

It is essential to have marketing skills in a current scenario.

By Shaheer Z

•

Aug 22, 2020

It was great and it helps me to learn a lot of marketing skills

By Belur B

•

May 4, 2020

EXCELLENT COURSE DESIGN. NICE PRESENTATION. GREAT PRESENTATION.

By Zoey R

•

Mar 24, 2020

Great program. I have learned a lot with all three instructors!

By Julia

•

Nov 25, 2016

Everything is very well explained, a lot of things to remember.

By Naga P K C

•

Nov 3, 2016

Great course to learn almost Every basic thing about marketing!

By Rohit N

•

Mar 19, 2016

Highlights the importance of online marketing in today's world.

By OUMAROU O

•

Dec 19, 2015

I found the outdoor courses with professor P. Fader surprising.

By Nazym S

•

Nov 14, 2020

Thank you so much for the opportunity to study at your school!

By KVG R

•

May 25, 2020

Very Interesting course, we can say it's really an eye opener.

By Thomas H

•

May 21, 2020

Great case studies applicable to today's marketing challenges!

By Mary G G D V

•

Apr 20, 2020

Very helpful esp for newly promoted Product Manager like me :)

By Jamie M

•

Jan 28, 2020

A very thorough and brief introduction to marketing principles

By Kartik N

•

Jan 6, 2020

Very detailed. The final exam is tough, so kindly prepare well

By Daniel A

•

Nov 10, 2019

Valuable information on this course, quite easy to assimilate.

By Tan J F

•

Sep 19, 2018

This course is magnificent! I learned so much about Marketing!