Chevron Left
Back to Introduction to Marketing

Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
12,635 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

AS

Apr 29, 2021

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.

MK

Dec 10, 2015

Great! I am taking the course with almost no experience in this area. Really enjoyed this class and learned a lot. A lot of practical examples which helped me to understand all the parts. Thank you!

Filter by:

626 - 650 of 2,410 Reviews for Introduction to Marketing

By Eka C

•

Apr 3, 2020

Great course since I was familiar with marketing it was easy for me but I think for the beginners it will be quite challenging. thanks

By Joyce J

•

Dec 2, 2019

This course gives me all what I need to explore how these careers about maketing look like, and I learned and enjoyed what I recieved!

By Derek E

•

May 14, 2017

Course taught some interesting concepts in an easy to understand manner. Could have been more challenging, but still very worthwhile.

By Yan Z

•

Apr 30, 2017

The course gives good introduction to market and brands. Definitely recommend someone who has no business background take this course!

By Brad M

•

Apr 10, 2016

The course presented a good mixture of strategic and tactical aspects of Marketing. The videos were well organized and easy to follow.

By Hayden F

•

Aug 11, 2021

Really changed my opinion about markets and how they function. Successfully covers necessary basics required to understand marketing.

By Marta A

•

May 14, 2021

Very interesting course! The professors are great and besides teaching the theory they share real life examples. I'm really grateful!

By Kittikom W

•

May 23, 2020

It's very helpful for supporting my career as a marketing executive, especially for me who has studied Marketing Communications only.

By Richard A

•

Jun 12, 2019

I think this is such a great introduction to marketing. It is explained in such manner that it becomes easy and interesting to study.

By Maria F

•

Jul 27, 2017

muy bueno, me encanto . Aprendi muchas cosas que no sabia. creo que si no sabes nada de marketing es un buen comienzo. Lo recomiendo.

By Ankit S

•

Mar 15, 2016

The transition from basic terminology to how they were implemented in real business scenarios was insightful & a treat to understand.

By Ladhy G

•

Mar 4, 2016

Excellent class and teachers, so rich in knowledge, and the examples provided in order to have a better understanding of the subject.

By Edward W

•

Jun 4, 2020

My first course course on Coursera, delivered excellently by Wharton of The University of Pennsylvania. Very useful and informative.

By Nami L

•

May 19, 2020

this was great! really opened my eyes to the world of marketing and the meaning behind everything that is put into consumers' faces.

By computer m

•

Jun 3, 2019

Developed a lot of interest in Marketing and want to do my MBA at Wharton School of business.Excellent teaching by three professors.

By atharvashinde

•

Mar 10, 2019

A very informative course, especially the way of teaching is phenomenal and the concepts are cleared! I really recommend this course

By Christian J K

•

Nov 27, 2018

Event though I did a Marketing subject at university 17 years ago, this course presented me with a lot of new cutting-edge concepts.

By vanessa X

•

Mar 31, 2018

it's very useful for me to know the basic and general knowledge about marketing. I will continue with it and expect my certificate!

By Haytham A H A R E

•

Nov 28, 2017

Really , thanks a lot for my coaches in this course & i really appreciate there effort to explain the steps to be a good marketer .

By trilok c

•

May 2, 2017

This course explains the fundamentals of Marketing. I've learnt so many new things and concepts. Should have in your learning list!

By Zhidian Y

•

Oct 25, 2022

The course is very well-designed to follow and after finishing it, if feels very nice to have learned something very interesting.

By Wiafe M

•

Mar 31, 2021

I really like this course , it gave me an insight on what marketing is , thank you

Barbara E. Kahn, Peter Fader, Jagmohan S. Raju

By Yasmin P

•

Aug 19, 2020

I enjoyed this course and learned a lot in spite of struggling to find time to study. I am looking forward to continuing studying.

By ROHIT B

•

Apr 30, 2020

It is an amazing course. Through this course your horizons will widened and also the Ms.Khan interacts with you very effectively .

By Jennifer F

•

Apr 26, 2020

Learned a lot of relevant information, the pace and content was accessible and made it easier to complete while working full time.