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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
12,639 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

AS

Apr 29, 2021

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.

AK

Dec 5, 2015

I am really enjoying this course and the lessons are easy to follow. The instructor gives great examples to sum up each lesson and her explanations really hone in on what marketing actually entails.

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576 - 600 of 2,413 Reviews for Introduction to Marketing

By Heqing Y

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Jun 18, 2016

Great videos and great professors. There's only one thing that I'd like to mention: sometimes the subtitle blocks the bottom part of the slides.

By R G

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Feb 20, 2021

Very exited to have finished this excellent course with lot of material and lot of examples. Lot of learning and complete cover of every topic.

By Emilio B

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Aug 2, 2018

A taste of the marketing world that encourage you to dig a bit more on the different subjects and tools that could be actually applied at work.

By Владимир М

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Nov 1, 2017

It was really useful for me to pass this Introduction course. The Basics are all well explained, very nice teachers as well as great materials.

By Ahmed E S

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Aug 12, 2017

This was a very useful and informative experience. It was my first approach to learning about marketing and I am really glad I had this course.

By Pablo M M

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Apr 16, 2017

Muy buen curso, aprendí demasiado con este material, excelente forma del manejo de los recursos para aprender y desde luego excelentes maestros

By Khánh N

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Nov 3, 2021

Excellent. This course really helped me to gain a certain amount of knowledge of Marketing and a lot of information about customer behaviors.

By Raymond C

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Dec 15, 2020

Great course for anyone what to quickly understand some very basic principle to Marketing and product pricing. It`s a very informative course.

By Shubham G

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Mar 29, 2020

Excellent course who wants to know basics about marketing as a professional or a businessman who wants to extend their knowledge of marketing.

By ZHIQI Y

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Sep 26, 2017

Informative, and easy to use.

But the time is too limited. I hope professor can offer more examples for me to understand the marketing concept.

By Shivalingesh

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Apr 15, 2017

It was a very insightful sessions. it exposed to a variety of concepts of marketing, which i will explore further to improve my understanding.

By Lisa L

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Feb 20, 2017

Great class for beginners in marketing field. Easy-to-understand speeches combining with detailed examples make the learning procedure smooth.

By Aabid A S

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Jun 2, 2016

As per my understanding and observation I must say this particular subject is really great for Marketing understanding.

Regards

Aabid Ali Shahid

By Michael M

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Feb 29, 2016

wonderful class. great concepts presented very well. I learned a lot from the course and look forward to using this information in my career

By Laraine W

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Feb 29, 2016

I enjoyed this course. A very basic overview of marketing, but had some good thoughts to chew on. I can't wait to learn more about this topic!

By Jianjiang B

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Jan 23, 2022

This is a great course that allow me to learn about some key knowledge about marketing, and the teaching staff is brilliant and professional.

By Suresh N

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Oct 16, 2021

Covered everything one might need to understand the importance and the power of Marketing. Very informational and well put together content.

By Akash G

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May 25, 2021

great learning for beginners!! they have laid pillars of basics pretty well and now i feel i can keep building on these basics all the time!!

By Valeriya L

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Oct 23, 2018

Thank you very much I'm so happy for your help My Dear Teachers. Good Luck. Thank Coursera for good material and this web site a lot!!!:):):)

By Debra F

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Feb 23, 2016

Professors were excellent. All ideas and concepts thoroughly and clearly explained with good use of examples to help solidify various topics.

By BARBARA M

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Dec 10, 2015

very interesting course, loved all lectures, very clear arguments , trying to do my best to make quizies and have the top, thx to Professors!

By Marita D G

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Jun 25, 2020

I learned a lot in this course. It is very helpful for my future goal. I will definitely recommend this course to my friends and colleagues.

By Deleted A

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Jul 17, 2020

Great professors and great content! Definitely recommend this course for anyone interested in Marketing. No background knowledge necessary!

By Veronica V V

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May 29, 2020

Very informative, and the information was presented well. A great introductory course for those with little previous exposure to marketing.

By Dunja S

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Apr 13, 2020

Great course to add some new information and acquire knowledge. Great lectures with good text along with the videos. Prof. Kahn is awesome!