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Вернуться к Введение в маркетинг

Отзывы учащихся о курсе Введение в маркетинг от партнера Пенсильванский университет

Оценки: 12,094

О курсе

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Лучшие рецензии


29 апр. 2021 г.

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.


10 дек. 2015 г.

Great! I am taking the course with almost no experience in this area. Really enjoyed this class and learned a lot. A lot of practical examples which helped me to understand all the parts. Thank you!

Фильтр по:

2176–2200 из 2,312 отзывов о курсе Введение в маркетинг

автор: Gabriel F

13 мая 2016 г.

Good contents, tests are well designed

автор: Stephen D

27 мая 2020 г.

Very well explained. I learned a lot.

автор: Sanket A

18 мар. 2020 г.

Highly Recommended and useful course.

автор: Pascal J

3 окт. 2017 г.

Great course with real life examples!

автор: pranay c

13 янв. 2016 г.

Very Helpful To revise all the topics

автор: Varun H

6 июня 2020 г.

Good introduction to basic marketing

автор: Kevin P

2 апр. 2020 г.

Tough course for me. Yet informative

автор: Mrinal C

13 янв. 2020 г.

More assignments and quizzes needed.

автор: Agastya

27 мая 2017 г.

Missing more future facing concepts?

автор: Augusto P B

6 мар. 2017 г.

Excellent introduction to Marketing

автор: Brennen C

1 дек. 2018 г.

Pretty good course, challenged me

автор: Kimberly B

20 авг. 2017 г.

Great overview - I learned a lot!

автор: Nato C

1 сент. 2016 г.

Very interesting and informative!

автор: Sana A

5 мая 2016 г.

It's a great foundational course.

автор: Kunwar M

17 мая 2020 г.


автор: Shady R K

3 нояб. 2017 г.

nice course and nice instructors

автор: Deleted A

9 июля 2017 г.

Excellent course for a beginner.

автор: Maitrey M

23 апр. 2016 г.

I wish there were more examples.

автор: Nicholas R

30 дек. 2019 г.

Some of the examples are dated.

автор: John B

16 нояб. 2019 г.

Nice introduction to marketing

автор: ahmed a

16 мар. 2022 г.

very very professional course

автор: Melvin M B

10 июня 2020 г.

Great Professors and Lessons.

автор: Aeruginosa

3 окт. 2016 г.

Really useful and interesting


13 нояб. 2020 г.

I really enjoyed this course

автор: Lovepreet S

23 мая 2020 г.

Very helpful for for success