Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.
Great! I am taking the course with almost no experience in this area. Really enjoyed this class and learned a lot. A lot of practical examples which helped me to understand all the parts. Thank you!
автор: Kelsey K•
Overall, the ideas discussed were very helpful. However, a lot of the content, especially in week 3, was not beginner friendly and there was too much crammed into the week. Also, the slides/videos could be more organized. Week 2 did an excellent job at this,
автор: Nimish S•
A good introductory course especially if completing the business foundations series. But if not, this course delves to deep into new(almost cutting edge and original) practices in marketing while totally omiting conventional methods
автор: Madhuri I•
The course was good in the begining and extremely mediocre towards the end. The pricing and branding lectures were extremely tedious. (Week 3 and 4). Expected better lecturers and knowledge from this premium specialization.
автор: Nikita P•
Nice course to get some introductory information about marketing. However, the course emphasizes too much on branding, which is probably not the most essential part of marketing to be covered in such an overview course.
автор: Baylee M•
Course was interesting and informative. However, intermittent questions and quizzes did not always match content. Also, the professors would often reference previous things that were not taught.
автор: Kayla P•
I found the info in the lectures to be valuable, but it would have been helpful if the course had reading material available as well. Not all the transcripts captured the lectures very well.
автор: Ahmed A A•
It was really a good course where I have learnt a lot.
but the course was too long to finish in 1 month and week 3 was just long
please try to reduce the number of lessons in eek three and 4
автор: Beatriz M•
The course could offer more applied exercises and examples (e.g., business cases). I liked the content but I don't feel I'm ready to practice it because of that.
автор: Wade R•
Very good content, well- presented, but I wish they had more detailed instructions on creating digital ad marketing campaigns for various types of startups.
автор: Alex K•
I bit outdated by this point, though many concepts are still relevant. would like to see case studies and working examples updated beyond 2014.
автор: Kelly S•
Good basics to marketing. Learned a lot I can use as a budding Entrepreneur! Materials and especially examples are outdated by 5 years.
автор: Rachelle K•
Interesting course! I did find it a bit dry at times though and hard to absorb. The quiz questions were also a bit hard to understand.
автор: Ali A•
Lectures are great, but transcription is not very much helpful, it is better off to have a PDF file that is written on the topic.
автор: Ricardo R•
Na descrição da especialização em Fundamentos de negócios estava descrito que a havia a legenda em português (Brasil) e não há
автор: Akarsh M•
I would have really preferred if the lectures came with the slides to make it less cumbersome. All in all a good course
автор: Nicole D•
It was really good BUT it is from 2013... in 6 years a lot of things have changed specially in the digital area!
автор: Guido T•
Good introduction, some modules are more interesting (less obvious, or less of a "definition list") than others.
автор: William J•
Can't see the graphs due to subtitles. Very annoying, and makes it hard to comprehend what's being explained.
автор: Lai W K L•
The course was interesting but it could perhaps feature an applied section, or have some practice scenarios.
автор: Yuwei Y•
I feel this course is too few to illustrate the basic marketing principles. It just introduces some trends.
автор: Alisha c•
This course is good for starters. Just wish it had more mentions of live examples to go with the theory
автор: Radiya A A•
I wish there was a marketing plan for a startup business that I can use it and apply my learning
автор: Mahamudul H•
The theories are monotonous. It can be made fun using interactive examples and small exercises.
автор: Taylor P•
Not what I was looking for. Too much of a big picture overview. Looking for more specifics.
автор: Mayank B•
The course was somewhat disjointed and it would be good to have some notes.