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Вернуться к Введение в маркетинг

Отзывы учащихся о курсе Введение в маркетинг от партнера Пенсильванский университет

Оценки: 11,243
Рецензии: 2,188

О курсе

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Лучшие рецензии

29 апр. 2021 г.

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.

8 июня 2017 г.

This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!

Фильтр по:

1951–1975 из 2,161 отзывов о курсе Введение в маркетинг

автор: Francis M

9 авг. 2018 г.

can't ask for anything better, learnt more in a week than i ever thought. Thanks Cousera

автор: Jingxia P

8 янв. 2016 г.

Full of cool ideas and clearly illustrate the marketing basic concept. highly recommend!

автор: Mike W

28 мая 2019 г.

A good overview, however would have been improved by some downloadable overview/notes.

автор: yasir b k

20 июня 2016 г.

its a very helpful course specially barbra kahn

i recommend everyone to listen to her

автор: Alexander M

21 мар. 2018 г.

Content is good, quizzes are written strangely - not the best questions or wording.

автор: 张焱嘉

31 дек. 2015 г.

As some of the culture is different in China, the course give me a good information

автор: Kavish S

11 мая 2020 г.

amazing course, teaches about the basics and each and everything about marketing!

автор: Mauro J B

7 мая 2020 г.

Excelente curso! Muy interesante, por sobre todo los módulos de la Profesora Kahn

автор: tzach l

20 февр. 2016 г.

Good, clear, lectures.

Two minor issues:

Slides are not available

Tests are too easy

автор: Adrian B C B

1 мая 2020 г.

We should have summaries of each Week's learnings, other than that great course

автор: Eseosa I

16 февр. 2020 г.

The calculation aspect was difficult to understand, but in all, it was awesome!

автор: Devarshi

13 июня 2021 г.

Please provide the slides of the course. It helps a lot along with the videos.

автор: Sabrina E

11 апр. 2020 г.

Very complete and easy to follow despite the language barrier and new concepts

автор: Divya G

19 сент. 2019 г.

Some of the case studies we were introduced to were absent from the syllabus.

автор: Federico E

7 сент. 2018 г.

Good, but a bit messy in the video organization and needs a bit of an update.

автор: Imanol A

23 янв. 2017 г.

Some of the lectures were great and innovative, others felt rather out-dated

автор: PLINIO G C

14 окт. 2016 г.

Exemplos muito associados à cidades estadunidenses. Sem comparações globais.

автор: Aravind P

12 дек. 2015 г.

High quality content which is explained in a way that anyone can understand.

автор: Cisco J I

13 мая 2020 г.

A great, definitive introduction to key concepts in marketing and branding!

автор: Nina S

21 мая 2018 г.

Good quality videos with in-video participation prompts to keep you engaged

автор: Marco L

29 нояб. 2020 г.

Interesting, well delivered concepts. I enjoyed studying marketing basics.

автор: Adriana W

14 мая 2020 г.

Good guidance into the Introduction to marketing.

Easy to follow analogies.

автор: Sarah J H

11 июня 2018 г.

Loved the course but the materials are from 2013 and so could be updated

автор: Collins O B

23 июня 2017 г.

Great Course! Got to understand most of the basic concepts in marketing.

автор: huzhanfox

19 нояб. 2018 г.

The lectures are helpful. But no slides download is a bit inconvenient.