Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.
This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!
автор: Francis M•
can't ask for anything better, learnt more in a week than i ever thought. Thanks Cousera
автор: Jingxia P•
Full of cool ideas and clearly illustrate the marketing basic concept. highly recommend!
автор: Mike W•
A good overview, however would have been improved by some downloadable overview/notes.
автор: yasir b k•
its a very helpful course specially barbra kahn
i recommend everyone to listen to her
автор: Alexander M•
Content is good, quizzes are written strangely - not the best questions or wording.
As some of the culture is different in China, the course give me a good information
автор: Kavish S•
amazing course, teaches about the basics and each and everything about marketing!
автор: Mauro J B•
Excelente curso! Muy interesante, por sobre todo los módulos de la Profesora Kahn
автор: tzach l•
Good, clear, lectures.
Two minor issues:
Slides are not available
Tests are too easy
автор: Adrian B C B•
We should have summaries of each Week's learnings, other than that great course
автор: Eseosa I•
The calculation aspect was difficult to understand, but in all, it was awesome!
Please provide the slides of the course. It helps a lot along with the videos.
автор: Sabrina E•
Very complete and easy to follow despite the language barrier and new concepts
автор: Divya G•
Some of the case studies we were introduced to were absent from the syllabus.
автор: Federico E•
Good, but a bit messy in the video organization and needs a bit of an update.
автор: Imanol A•
Some of the lectures were great and innovative, others felt rather out-dated
автор: PLINIO G C•
Exemplos muito associados à cidades estadunidenses. Sem comparações globais.
автор: Aravind P•
High quality content which is explained in a way that anyone can understand.
автор: Cisco J I•
A great, definitive introduction to key concepts in marketing and branding!
автор: Nina S•
Good quality videos with in-video participation prompts to keep you engaged
автор: Marco L•
Interesting, well delivered concepts. I enjoyed studying marketing basics.
автор: Adriana W•
Good guidance into the Introduction to marketing.
Easy to follow analogies.
автор: Sarah J H•
Loved the course but the materials are from 2013 and so could be updated
автор: Collins O B•
Great Course! Got to understand most of the basic concepts in marketing.
The lectures are helpful. But no slides download is a bit inconvenient.