Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.
This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!
автор: Yahya Z•
Provides a comprehensive introduction to marketing fundamentals, with a reflection on the modern markets implementation.
автор: Matthew P B•
Good course with useful things to learn. Couple glitches with the info regarding the 5Cs and a couple quiz questions.
it's a good introduction to marketing world with easy language and tremendous description in recent marketing science
автор: Nichola C•
Good course for understanding the basics of marketing and pique interest in the complex creature that is the customer.
автор: Swathy E•
Completely enjoyed the course. This changed the way i look at a commercial in my daily life. Thanks to the professors.
автор: Ravishu A•
A good starting point to build up the fundamental basics needed for further detailed study in the field of marketing.
Great course! Gives the student a good idea of what marketing is all about. The format is also effective and clear.
автор: Thomas H•
Very good introduction to the topic for someone who only understood marketing from the perspective of the consumer.
автор: Nimalan D•
Course content is really good and very practical.
Wish there is a downloadable PDF material of the lecture contents.
автор: Agustin R L R•
Great instructors, clear information and explanations, some of the related youtube videos are a bit outdated tough.
автор: Ramnath S•
could use more examples of the concepts; maybe as example problems to work through. Similar to the exam questions.
автор: Signý B•
Some of the material... is really really old. but I do like a lot of the explanation and the videos are well done.
автор: Faiz A•
Great course overall.
Could do with some more examples/content from the Professional Services / Consulting sector.
автор: John M•
Would like some more in depth examples and Week 5 felt like it was a last minute addition. Overall very pleased.
автор: Brandon M•
Informative course, but I would have liked more quizzes or something else to break up all of the video lectures.
автор: Marian M•
I liked the mix of professors and the multiple choice questions mixed into the video to check for understanding.
автор: Rahul N•
Really great course.... shows insight into what goes into the marketing of everyday products around the world
автор: Anthony Y•
Solid course. Clear, concise, informative with the right amount of interactivity. Very high quality lectures.
автор: Yevhen S•
In general, the course is very good. However, it would be nice to split the third topic into several weeks.
автор: Orhan O M•
Final exam questions were a bit hard because some relevant information have not been given in the lectures.
I totally learned something new, lots of things I have never been heard of before are taught. Thanks a lot.
автор: Juhi T•
For a newbie. It was a great start. Will keep upgrading and learning more marketing and digital marketing.
автор: Bassem A F•
Very useful course for someone who want to start marketing or business specialization or want to study MBA
автор: Carolina S•
Excellent introduction to Marketing with many real-world examples students can relate the theory back to.
автор: Neha M•
Liked all the content, just week 3 was quite heavy, could have been more descriptive and less text heavy