Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.
Learned a lot of things in this course. Have already started changing the way I think about pricing in my current position. I hope we get the opportunity to apply these concepts in Capstone project.
автор: Steven M•
The course was a nice introduction to the world of marketing. I liked the many references to actual companies and their endeavours in marketing.
автор: seah y n•
Insightful and relevant. 4 Stars due to the lack of notes on the content to help with revision and recall. Otherwise - content was interesting.
автор: Moncef S•
Interesting course that introduces marketing from a very general point of view. Th examples and case studies enrich deeply the course quality.
автор: Karim M H E H E•
I think that the course is full of new concepts. I don't know how to say that, but I believe that discussion is not enough to learn marketing.
автор: Ambarish M•
very helpful in understanding on a basic level and it clearly changes the outlook and the way of looking at the marketing at a maximum level.
автор: Abey A•
Solid teaching however, it was clear that this was pieced together as some of the chronology of references to "previous" sessions seemed off.
автор: Yan Z•
It is a great course with a good amount of knowledge related to real life. The instructors were very clear! I would recommend it to friends!
автор: Anna A S•
Overall, it was a good course with good materials. But I found that week 3 has too much information to digest in just a week of studying.
автор: Harnon M R•
Insightful contents in this introductory course! Now I feel empowered for having a marketing mindset in whatever decision I have to take!
автор: Rahul G•
This course was really useful to understand the Marketing concepts. The faculty explained the concepts in a very understandable manner.
автор: Bianca W•
A little bit too much focus on e-commerce and B2C but other than that very informative and well structured. I learned a lot. Thank you!
автор: Manoj K T•
Gave different view about marketing.Instead just theory,they showed it with numbers and models to improve the ultimate number "profit"
автор: Kathryn S•
Excellent branding courses. I felt Module 3 should have been broken up in two separate modules, with Pricing being a separate module.
автор: Adrian V R•
I really enjoyed the course. I feel like I have a much better understanding of the basic concepts of marketing and building brand aw
автор: kris G•
Gives basic view on Marketing. Just to start learn more deeply on pricing or customer behaviour . Digital marketing barley touched.
автор: William H L•
Principals are solid, It aided me in evaluating my companies approach to marketing and the proper roll it should play going forward.
автор: Kelly D•
Great teachers and very interactive. I like having the spot questions in between each section as it kept me from getting distracted.
автор: B. Y•
The quiz in 3rd week have some questions that the material in that week does not fully answer. Other than that the course is great!
автор: Muhammad S•
Good class easy and good professor best place to know about introduction to marketing. Thanks Coursera and Warton Business School
автор: Le H T•
This course helps me know more basic concept about Marketing. It gives me a chance to dig deeper in Marketing field.
Many thanks :)
автор: Vyom G•
The course delivery and content is quite lucid and easy to understand. One suggestion is to add cases from outside of the US.
автор: Arman A•
Great introduction. Excellent presentations with great speakers. I appreciated the different angles provided by the different
автор: Thiago M S Q•
Course can gives you a greate notion of basic and medium for marketing. Geat presentation of the course too, by the profs.
автор: Gayane Y•
The lectures are interesting, but the materials should be updated, newer company and research examples should be involved.
автор: Dani C•
Quizzes were too easy compared to final exam. Reading material could be more, the videos have little information/theory.