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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
12,611 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

AS

Apr 29, 2021

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.

AK

Dec 5, 2015

I am really enjoying this course and the lessons are easy to follow. The instructor gives great examples to sum up each lesson and her explanations really hone in on what marketing actually entails.

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1001 - 1025 of 2,405 Reviews for Introduction to Marketing

By Anmol A

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Mar 4, 2022

this is such an amazing course it will clear all the basics about marketing.

By Joseph N

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Nov 2, 2021

Gives you a good grasp of very basic marketing concepts, short and succinct.

By Vansh G

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Jun 9, 2020

Amazing course learned new information that I apply to real life situations!

By Mike L

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Aug 26, 2019

Excellent course!! it helps me to know the basic theory of marketing ,brand.

By Ebenezer A

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Jul 1, 2018

Excellent course. Highly recommended if you want a good primer on marketing.

By Connor A

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Jan 6, 2018

Fantastic course and I have been blown away by the quality of the education.

By Dora L F

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May 16, 2016

Very informative, well presented, and knowledgeable and engaging professors!

By matteo s

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Mar 13, 2016

As far as I watched (first week, 6 lessons) it is really well crafted course

By Danielle H

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Feb 9, 2016

Love the teachers, love the content, love the presentation!!! World class...

By eduardo m

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Mar 15, 2024

This course was a deep dive into the subject. Thank you Mr Fader, Prof Khan

By Riya M

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May 11, 2022

It was a very informative course, and has helped learn alot more new things

By Vera D

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Feb 5, 2021

I am very glad I took the course. I learned a lot about basics of Marketing

By Arushi A

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Sep 13, 2020

Very well articulated course content with enough examples and case studies.

By Rafia N K B

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Apr 15, 2020

It's great and professors are incredibly best while explaining every terms.

By Chukwuemeka N

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Apr 12, 2020

Great professors, knowledgeable and easy to understand even for a new comer

By Leoh V T

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Dec 30, 2018

Very clear teaching and brief information from professors, thanks for this!

By Athira S P S

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Dec 24, 2018

I'm glad to study the course because now I understand more about marketing.

By Reynaldo V

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Oct 1, 2017

Great course. I've been in marketing for many years, but I learned so much.

By Meng Y

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Aug 14, 2016

Lecturers are very engaging and presented it in a coherent, logical manner.

By Sri

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Aug 5, 2016

Absolutely brilliant and excellent. Engaging an interesting ! Great course.

By Tyler N

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Mar 31, 2016

Really enjoyed this course. Learned more than I thought I would. Thank you

By Francisco B

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Jul 20, 2021

Excellent professors, excellent course. Great university. Thank very much.

By Grace M

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May 31, 2020

Great for anyone who is looking to embark on a journey of marketing world.

By Pritam A

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May 17, 2020

Great Course with very deep and clear understanding. Highly recommended!!!

By Nichanart P

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Apr 11, 2020

I'm so excited about learning content. It's so useful for my life learning