Dec 11, 2015
Great! I am taking the course with almost no experience in this area. Really enjoyed this class and learned a lot. A lot of practical examples which helped me to understand all the parts. Thank you!
Dec 03, 2015
Learned a lot of things in this course. Have already started changing the way I think about pricing in my current position. I hope we get the opportunity to apply these concepts in Capstone project.
автор: ANATOLIY P•
Mar 08, 2017
The best part of this course is the discussion forum. Not only you have the material, but you have also an opportunity to discuss the subject with the brightest individuals from all over the world. Great course if you want to feel alive. If you want to experience a real collegiate atmosphere. I've made great friends on this course and they are still in touch with me via LinkedIn and Facebook.
автор: Aimee M•
Feb 24, 2020
I thought this course was GREAT. I'm not a highly educated person so I was worried I'd be intimidated but I wasn't. The professors are very impressive people, no doubt, but they speak clearly and are interesting to listen to. I feel this course peaked my interest in the subject and I find it more fascinating than I did coming in. I'm also proud of my certificate and will share it with pride.
автор: Ricardo T F•
Sep 12, 2017
very interesting, full of excellent content and very nice tezhers. The sond of professor Bell lecturs was somehow distorted and difficult to undertand. Suggestion is to e possible to award a participation certificate (not verifiable) to people who cannot pay the costs but have participated and been approved in the quizzes and final exam. Congratulations to the team and to Penn University!!!
автор: Minqi G•
Jan 22, 2017
I especially like Professor Khan's lectures. The structure is well organized and very easy to follow. It gives me a quite good understanding on marketing basics. Customer centricity is more practical. The theory is very simple but the implementation is full of challenges. I really wish the contents could focus more on the methods to resolve practical issues than just brought out issues.
автор: Cristian R•
Dec 31, 2019
It is obviously impossible to cover such a broad subject in a single course. My no means I feel I am now knowledgable in marketing. But taking into account this is not the goal of this course, but instead, provide a brief introduction to key concepts, I think it does precisely that, and it gives you enough resources to expand this knowledge on your own if you choose to put in the work.
автор: Kuryleva M•
Apr 12, 2020
That was really interesting course. I learned a lot of new information. All the professors were increadible to listen. These knoweledges will help me to start and build a new career. The most spectacular thing about this course is that all information that you got from the course you can use in practise.
Thank you. I'm truly happy I've had such opportinity to listen this course.
автор: Daniel N•
Aug 01, 2016
The videos are high quality and very engaging. I can also download the material on my iPad Coursera App and watch the lessons offline. The posts on the Discussion Forum helps understand the material better even if you just read through the questions and answers without posting anything yourself. Overall, a great course - to some extent better than some courses I took in class!
автор: ZHANG L•
Feb 18, 2016
I do really love this course. The pace is fast and information is quite plenty to know about Marketing. The case studies along with the sessions are exstremely comprehendable to understand some concepts and situation. Thanks for the updated inforamtion about online and offline competition, I do think digital marketing will become more and more significant in near future.
автор: NEHA N•
Aug 21, 2019
This course is really very helpful to the beginners to start from the scratch. It helped me to understand what is marketing, it's components like branding, customer centricity, market strategies, customer decision making, social targeting, online-offline interactions. Thank you professors Bell, Fader and Kahn and entire coursera team for such a knowledgeable course.
автор: Yiling L•
Dec 03, 2018
This course begins with the really fundamentals like what is marketing to customer centric marketing and at last to different marketing techniques. I really got the difference between these terms like customer centric and product centric marketing, and also lots of interesting observations like long tail effect and how Internet is affecting people's behavior.
автор: Jayalath V•
Jun 21, 2020
Highly appreciate Coursera, I learned the fundamental knowledge and principals of marketing, including marketing strategy, branding, tracking and packing etc. they are absolutely helpful for my future learning and working.
It is really awsome meeting the world-leading lecturers at the University of Pennsylvania. I want to thank everyone who made this happen.
автор: Nicholas K E•
May 08, 2020
This course was a great introduction to marketing. I had prior knowledge to marketing from taking Business in high school but this course really went beyond anything I covered. Everything was explained thoroughly and with just the right amount of detail. I especially enjoyed the lectures presented by Professor Kahn, her enthusiasm really rubbed off on me!
автор: Ahmed M Y I•
Dec 01, 2015
I consider this course is a must for anyone who is interested to have a quick and full insight about marketing. Professors are really amazing. It was easy for me to understand marketing fundamentals by watching videos only and without effort. I'm looking forward to finish this course and apply for the next financial accounting fro wharton university too.
автор: Maria L Z•
Apr 16, 2020
I have never studied business and in particular marketing. However i found such classes very useful and easy to understand also for principiants. The professors are easy to listen even if you are not mother tongue. I'm enthusiastic to have started such courses, I think it's the best way to going through this quarantine time. Very grateful for the chance
автор: Amanda C•
Mar 21, 2019
As somebody who is completely new to marketing, this course is incredible at breaking down and explaining the foundations of marketing strategies. Informative and educational, I highly recommend this course to anyone interested in pursuing marketing, seeking a career change, or looking to add another valuable learning experience to their repertoire.
автор: Heidi W•
Sep 11, 2016
In the first week alone, i am already learning so many strategies and principles I can implement in my job (which is for a residential and commercial janitorial service). I am so excited about how the rest of the course is going to help me build my employer's business for her, as she is a minority small business owner. This is incredibly exciting.
автор: Steven H•
Feb 03, 2016
Excellent course - I especially enjoyed the non-classroom, on-site lectures that are naturally more interesting.
I would recommend an update - while the core principles are relevant, the content is now 2-3 years old. I would also appreciate more video links to case studies and real-life interviews with insights into marketing in real-world practice.
Jun 29, 2020
I can't say anything. Just I can say Coursera is amazing. I have loved the learning I have been able to do and look forward to taking many more classes with them. I have always been interested in Marketing and Coursera has given me the chance to take the classes that really interest me. I have never had any problems with them. Thank you Coursera.
автор: Ulkar J•
Feb 01, 2019
It was very interesting and very useful for me. It was first time that I took marketing course and I really liked it and enjoyed during all sessions. I especially thank to all lecturers who shared valuable knowledge with very basic and simple explanations with me. I could not even imagine that marketing is such an interesting area. Thanks a lot.
Jun 29, 2020
It is just amazing. Thank you so much for the opportunity to get the best knowledge from the best business school in the world. I want to point out professor Kahn. The courses were especially interesting and exciting. I look forward to confirming receipt of financial assistance for a new course in the specialization of "Business Foundations"
автор: Girish K•
Jun 12, 2017
After completion of this course, I've had pretty good discussions with full-time and part-time MBA professionals and I felt I was decently on par with their knowledge of Marketing. Professor Kahn, Bell and Fader do an excellent job simplifying complex ideas into simple explanations. I have found myself gain a new found love for marketing.
автор: Naeem A F•
Jun 12, 2019
Absolutely to the point, concise and succinct. The faculties did a great job of putting across topics clearly and objectively. I would recommend this course especially to working executives to take up this course as the topics covered are quite relevant and this will only help brush up those topics which you already knew.
автор: Surya K•
Sep 24, 2016
I am a CS graduate student with a shallow knowledge on Marketing. I want to something different to think about during dinner time. So, I signed up for this course with no intension of completing and watched all videos in less than a week. The material is so exciting. Thank you Professors for sharing this course for us on Coursera.
автор: Shaday S•
Oct 03, 2016
This was my first Coursera experience, and it was a great choice. The course was jam-packed with information, and I'm still reviewing to further process what I've learned. As an aspiring freelance business owner, I feel like it was an excellent crash course that can help you devise the right marketing strategy for your audience.
автор: Yash V•
Jul 31, 2018
The course provides a basic glimpses of marketing and is very well structured. It starts with the very basics and talks about the continuous changes happening or has has happened and the Professor have been very crisp and to the point in giving details along with relevant examples.
I would surely recommend this course to anyone.