This course has opened up a new way of thinking for me. I now view every business with a different mindset and try to categorise it in my head, look at future options and how to best improve the business. The professors were really knowledgeable, and complemented the coursework with a number of real world examples, which in my opinion is extremely important in a marketing course. I am sure i will be referring to this material and the books again in my life when i am using these techniques.

I enjoyed studying this course. The professors give a lot of interesting information about marketing and how it is applied to the real conditions of nowadays business. The information is clear, well-organized and contains a lot of examples of big brands everyone knows very well. Besides, the professors are nice people themselves and it is a big pleasure to watch the learning videos with them.

If you are interested in the basics of marketing, I advice you to enroll in this course for sure!

This is an excellent introduction for the non-specialist. I believe you could become a specialist if you keep studying this program. Having 3 different professors with different personalities and lecturing styles kept the material interesting and lively, and also provided a variety of different voices for those of us who are not native speakers of English. I used this MOOC with my university ESL students in Thailand, so that linguistic input was definitely a factor. And they got it.

Even for someone like me, who knows next to nothing about business, it was very easy to follow along. But at the same time I felt like it gave me a firm foundation. I liked that they had different professors each week, so we could really see the various perspectives on the subject. I'd recommend that after finishing this course students should read either a couple of mainstream marketing books or maybe just one good textbook to gain breadth of understanding.

Well-structured, thoroughly-prepared and very well-presented course. It provides a solid overview of the basics, and at the same time guides the learners through a spectrum of the most recent marketing theories and trends. I personally enjoyed the branding classes most, which are packed with theory, but are presented in an extremely accessible manner, as well as the customer-centricity segment, full of practical use cases. A commendable course, thank you!

It was very pleasant to learn about this very new topic for me (with a very engineer background working on Oil platform). I trully enjoyed the energy of each professor and I was constantly looking forward the next lesson. They managed to make this courses very friendly and act as each class was in 101.

Thank you very much dear Professors.

Really perfect course providing a very first overview of Marketing. As an employee working in Luxury retail domain, this helps me build a basic marketing/business vision. Many thanks to all 3 professors and looking forward to another challenge ! Thank you

Informative Course, updated concepts and teachings. The programme was more grilling than i thought but its worth it.

Great course! Tons of in depth knowledge and interesting case studies.

opened several windows into marketing .Thanks to all the professors!

High-quality course from a top university offered by top professors.

i m feeling glad that warthon offers us a world class knowleadge .

very useful , i learned lot of new thinks in market, prodcut .

Very informative.It opened a completely career option for me

Great intro course to morden marketing concept and mindset.

Every topic was well delivered. Thank you all

perfect and great professors

great course

I loved it.

Thank you!

上完课咋还收钱呢

I thought the course was excellent. Some of the reviews complained about the professors... they were all easy to understand. Another complaint I saw was about questions. They were complaining info was introduced after questions, this did not happen in quizzes just in lectures much like when a professor might ask if anyone knows an answer before introducing the idea.

It was great. It will give me a kick-start in my business management career.

Good course. Recommended for learning the basics in marketing.

The course was just about average.

Few observations:

a) It was loosely structured

b) needed to have more practice quizzes

c) would have been good if slides would have been made available so that one could refer to them for the final exam

d) week 3 was too long and too spread out into various topics

e) content delivery seemed a bit archaic/classical, needed to be more engaging. For example, there could have been quizzes and case studies to drive home certain concepts esp around price sensitivity, elasticity, customer centricity.