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Вернуться к Введение в маркетинг

Отзывы учащихся о курсе Введение в маркетинг от партнера Пенсильванский университет

Оценки: 11,239
Рецензии: 2,187

О курсе

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Лучшие рецензии

29 апр. 2021 г.

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.

2 дек. 2015 г.

Learned a lot of things in this course. Have already started changing the way I think about pricing in my current position. I hope we get the opportunity to apply these concepts in Capstone project.

Фильтр по:

451–475 из 2,161 отзывов о курсе Введение в маркетинг

автор: Robert A

28 февр. 2016 г.

Great intro course - I came away with a better baseline understanding of marketing concepts, and a desire to learn more and apply them to my daily work life!

автор: Sayantan D

24 дек. 2015 г.

The course is very educational and the professors pedagogy is beyond review. Very practical and helpful for my understanding. Thank you Coursera and Wharton.

автор: ANDREA T P

3 нояб. 2021 г.

Magnific course, with technical content very rich in information and wonderful teachers who are great reference in the field in the market. Simply the best!

автор: Kianti S

8 июля 2020 г.

Informative and up-to-date ideas of marketing not just showcase through theories and concepts but also through real-life occurrences of different companies.

автор: Serge B

3 июня 2020 г.

The course provides valuable insights about marketing as well as necessary knowledge and strategies in order to succeed On the very competitive market place

автор: Diana K

20 авг. 2018 г.

These are up to date techniques and concept, bearing in mind technological and research developments. A quick way to acquaint oneself with marketing basics.

автор: Hugo D I

21 июня 2017 г.

Genial! Realmente todo el contenido se encuentra óptimamente organizado y puntual. Toca temas vitales del marketing. Totalmente recomendado.

Coursera rules!

автор: Dharini B

15 июня 2017 г.

Its an amazing course to provide an insight into the marketing world. Absolutely loved it! Thanks University of Pennsylvania and Wharton School of Business!


7 сент. 2021 г.

I really enjoyed the course. The instructors are exceptional, energetic and knowledgeable. The course opened up new insights I can apply to my current job.

автор: Mandakini S

1 июля 2020 г.

After having some experience , it was great to revisit the fundamentals . It strengthened my current outlook on marketing and will help me in application .

автор: Tiss

14 февр. 2019 г.

The content was easy to understand, wonderfully delivered and not monotonous. The times set per video are manageable and Iam happy with how flexible it is!

автор: Lauren B

6 дек. 2018 г.

Excellent review of marketing concepts, trends, and methods. Instructors deliver lectures with special energy and clear passion for what they are teaching.

автор: Osvaldo D R

16 авг. 2016 г.

The course was extremely informative. The presentations were very well laid out, presenting us with proper real-time examples of the terms being discussed.

автор: Charles F

7 авг. 2016 г.

Course provides excellent overview from seasoned experts on the different aspects of marketing. Completely changed my perception of marketing and business!

автор: Zahra L M

4 мар. 2016 г.

Just what entrepreneurs need! This is one of the best courses ( Specializations ) I've ever taken.

Thank you all for the support and sharing your knowledge.

автор: Mohamed K

20 февр. 2016 г.

Very very professional professors , new knoweldge in a very amusing way really enjoyed every lecture and it changed my perception of manh things around me.

автор: Quincy J

25 янв. 2016 г.

Great insights to Marketing. This course gave me a deeper understanding of what Marketing is all about. So glad I decided to take and complete this course!

автор: santos N

7 мая 2021 г.

As descript on course description this course will help you to encourage and understand the basic work of how's the marketing work for biz!



автор: Hafiz M H

17 авг. 2020 г.

very good course. It give me some basic skill of marketing. Thank you Wharton university for giving me chance to learn such great course on financial Aid.

автор: Anna R

26 мая 2020 г.

The course was amazing!!!! I now have a feel for how to prioritize my time to take additional courses. Thanks for making it available and user friendly!

автор: Mauricio C

21 апр. 2020 г.

Loved the course. Definitely expanded my knowledge of Marketing. Loved the professionalism of the professors and most importantly their amazing expertise.

автор: Mimi G

21 мар. 2019 г.

Brilliant. The Professors go into depth and yet make it very easy to understand and enjoy at the same time. Have recommended it to some of my colleagues.

автор: Robert M

12 мая 2020 г.

I cannot say enough about this course and the valuable information and tools that it has given me related to marketing! Thank you Wharton and Coursera!!!

автор: Martin S

4 мая 2020 г.

Excelente curso para aprender Marketing, excelente para principiantes. Tiene videos cortos y prácticos, los cuales se pueden descargar y no son tediosos.