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Вернуться к Введение в маркетинг

Отзывы учащихся о курсе Введение в маркетинг от партнера Пенсильванский университет

Оценки: 12,088

О курсе

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Лучшие рецензии


29 апр. 2021 г.

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.


2 дек. 2015 г.

Learned a lot of things in this course. Have already started changing the way I think about pricing in my current position. I hope we get the opportunity to apply these concepts in Capstone project.

Фильтр по:

326–350 из 2,311 отзывов о курсе Введение в маркетинг

автор: Meg G

16 мая 2021 г.

Very interesting subjects, I personally found the Week on Pricing a bit more mathmatically challenging, but was a good test of my previous economics study in high school! The instructors were very engaging.

автор: Javier S R

23 апр. 2020 г.

Is amazing how this courser take you in a world you probably even know already, like me. And this is just an introduction! I'm wondering about all the things can be made with more knowledge about Marketing.

автор: Richelle C E

1 апр. 2019 г.

As someone with a chemical engineering background in an FMCG company, it really helped me see a bigger perspective about the business. It also gave me an idea on how should I start my own business or brand.

автор: Saket B

17 июля 2017 г.

Amazing Course gives you insight into how marketing works in real world and how to overcome the obstacles .A big thanks to all the 3 instructors they are genuinely good. Thanks for the course. i enjoyed it.

автор: Sovan K

24 июня 2017 г.

Professor Fader was amazing. I now apply concepts of customer centricity to my ventures and is a core part of my marketing strategy. I achieve greater heights the more i delve into using data for marketing.

автор: Dorcas P

1 сент. 2019 г.



автор: Alessio P

11 нояб. 2017 г.

A lot of material presented clearly and very well. Great study material and references during the course.

Terrific value for money compared with similar online courses from other platforms and institutions.

автор: Christopher N

29 мар. 2017 г.

Great course that makes you aware of other ways to view/position a business from a marketing perspective. Has a strong emphasis on the current trend of promoting and operating a customer centric business.

автор: Hesham

13 мар. 2016 г.

I love it, but I wish an Arabic subtitle for they have poor English, and that's my mail if you want any help in ( promoting the course when you translate it into Arabic Language ) - -

автор: juweriyyah

29 сент. 2020 г.

From basics to getting master at it, this course has made my mind open to various virtues of business management. The case studies discussed here are very helpful to connect and think from various points.

автор: Belle L

25 мая 2020 г.

Very informative and interesting!

I think the concept taught here is very practical. It is amazed me how many companies still suffering from the focus of mass instead of the most critical customer target.

автор: MARIA F M Y

7 мая 2021 г.

Con este curso he conseguido una visión más amplia de cómo funciona el Marketing, la importancia de la marca, la psicología de las ventas. Me ha servido para entender mejor a mis compañeros de Marketing.

автор: Vanessa L

22 мар. 2021 г.

O curso de Introdução ao Marketing é o melhor que vi até hoje no mercado. É simples, mas é rico em conteúdo de qualidade, sem dúvidas valeu muito a pena e pude aprender muitos conceitos que não conhecia.

автор: Tabrez B

17 сент. 2020 г.

Enjoyed every aspect of the course which includes Tutors, Rich Contents, Subject depth, Presentation, Test Questions. The entire course made me think, ponder and relate to marketing elements. Good Job.

автор: Angel L K

18 авг. 2019 г.

Great Introduction to Marketing course taught by top Wharton School of University of Pennsylvania professors that I wouldn't have been able to experience without Coursera. I highly recommend this course.

автор: Abhijat S

18 февр. 2018 г.

The best lectures I have ever attended. One can have a deep understanding of Branding, Product & Customer centric market, marketing strategies , by attending this course. I am grateful to the Professors.

автор: Ning Z

7 апр. 2022 г.

I learned a lot, a lot more than 4Ps which would be expected from traditional marketing introduction course. this course includes strategic thinking as well as deeper, practical and up-to-date examples.

автор: Thao Q N

14 нояб. 2020 г.

This course gives me not only useful knowledge in Marketing but also inspiration to engage more in this field. I feel much more confident after learning this course and I'm ready to join the workforce.

автор: Kate D

6 февр. 2018 г.

This was an in depth view of modern marketing. It's helpful for those trying to stay ahead of the curve. I really enjoyed listening to the different professors and all the real life examples they gave.

автор: Amirabbas S

8 июня 2016 г.

this is what i was exactly looking for. each part of it is like Gold Mine. through the course i found the best solutions for different clients and i guess it is not just foundation, it is more than it.

автор: Xavier P C

12 апр. 2021 г.

I really learned a lot of practical concepts about marketing. This course gave me strong foundations and updates to my carreer and business. Thank you so much for whta you teach through this platform.

автор: Manju K

22 февр. 2019 г.

if of all i want to take this opportunity to thank all my lecturer for their knowledge

and time they have give to me

thank you all

i really appreciate it i pray that i will do more to achieve my goal

автор: Michael A

22 мар. 2016 г.

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!


автор: April K

6 дек. 2015 г.

I am really enjoying this course and the lessons are easy to follow. The instructor gives great examples to sum up each lesson and her explanations really hone in on what marketing actually entails.

автор: Cidália E

28 дек. 2021 г.

The course covers the foundations on Marketing. It was clear and well explained. Thank you to the three Professors to teach with so much excitement, it certainty made my experience more enjoyable.