Amazing Course !!! It covers the basics of marketing and how any company should approach while positioning their brand in open market, Also course covers the changing methodology of operations from product centric to customer centric.

Thank you for making this course free.The lecturers were detailed and straight to the point,made learning interesting, i was particularly impressed with their ability to relate their points to real businesses with practical examples.

THE LECTURE IS TRULY HELPFUL IN UNDERSTANDING THE BASIC OF MARKETING. GOOD OPPORTUNITY TO IMPROVE THE KNOWLEDGE ABOUT BRAND MARKETING. IT CAN ALSO BE USED IN THE REAL LIFE APPLICATION OR WORKING AS SALES ASSOCIATE IN ANY ORGANIZATION.

The course was really good and helped in understanding several marketing analytics concepts like calculating Customer lifetime value, lift in sales and many such concepts which will help someone wanting to work in marketing strategy.

An excellent course. I learned a lot and it was very interesting. All the marketing concepts are clear and well explained. Professors are great!!! It was nice time sudying for this marketing course while gaining a lot of information.

This was a fantastic introductory course. I learned a lot of new and interesting concepts, as well as understanding some of which I had only had 'dangerous half-knowledge' as the Germans say.

Thanks a lot to the team and to coursera!

I was a complete newbie to marketing. This course helped me understand the concepts and various strategies with interesting real world examples which helped me relate better. I enjoyed learning from the experienced faculty as well.

The strategies and initiatives delivered by this course were uniquely designed to help with the practical application of marketing. They presented everyday challenges with fitting solutions that can bring about practical success.

Professional and easy-going course design for non-business background students. Highly recommended to the person who want to equip with the foundation of business knowledge and alter their career path toward business management.

It has indeed been a very comfortable learning experience, everything in the course material has been very helpful to gain fundamental insights into the world of marketing. Thank you UPenn for the amazing learning experience :)

Insightful, comprehensive and thorough overview delving into the marketing world. The way this programme is structured, along with the reading and video lecture support, facilitates learning at ones own pace. Just wonderful!

Includes the basic concepts of marketing but also the right amount of depth to learn way more than basics. Very didactic and gives tons of examples to understand more. A course that's very well structured and great professors!

The coures is really good. My concepts of marketing are pretty much clear. Aspecially regarding brand and customer acquisition and how to position a brand. Thank you so much for giving me appournity to learn from this course.

It's a good course and easy to understand especially for the beginner like me who don't have any background about businesses. Thank you so much University of Pennsylvania and Coursera for make this course happen in Indonesia.

I found this course very easy to follow, and with no prior knowledge of marketing I thought it was quite easy to understand all the concepts explained in this course. I would definitely recommend it to beginners like myself.

I am so glad that Wharton offers such an opportunity worldwide. This course strengthened my marketing skills by giving me a different perspective. This will be very helpful developing my research thesis. Thank you, Coursera!

This is a fantastic course and covers a lot of material from ground up - you do not need any background to understand the concepts thought. The videos are self-sufficient to understand the concepts. Clear, lucid explanation.

Excellent lectures especially by Prof Kahn

Business Foundations Specialization is a must have knowledge for all marketing professionals and Wharton is the best place.

Fantastic lectures and meaningful examples/ case study.

Great introduction to Marketing and well explanation of the concepts. The professors have taught using very modern day examples which was very interesting. Hoping to learn more from the coming courses in the specialisation.

Es un excelente curso de introducción, desde temas como las 4 P's de Marketing hasta Branding, recomendado para las personas que desean aprender con casos reales, sin lugar a duda tomaría otro curso de esta especialización.

Very informative. I came from an academic and nonprofit background into consulting and needed to learn some business acumen. I was able to incorporate what I learn, and use it to synthesize my work environment, immediately.

This is an excellent course for those who want to learn about the principles of marketing. It was very useful for me, as I now have a deeper vision of the comercial activities I'm involved with. I recommend it very much.

Really good materials shared by the lectures. Precisely what we need to understand the essentials of Marketing, and yet it is very broad. Now I found Marketing as a subject that is challenging yet fun to experiment with.

This is a recommendable course most especially to those young professionals who would like to start learning more on how the marketing world works. Kudos to the team who took an effort to deliver this course. More power!

Very useful, as a professional I found this to be full of relevant concepts, practically implementable and full of relatable examples. I'd recommend this to anyone who's trying to build professional marketing skill set.