In this course, you will cover the fundamentals of human capital management with a focus on the retail industry. Professor Matthew Bidwell will start by examining the critical role that people play in creating value within any business, and will then assess how that value is fostered by various organizational practices. Professor Bidwell then does a deep-dive into some of the practices that drive organizational success: how to hire effectively; how to develop and retain a skilled workforce; and to motivate employees to contribute to organizational success. By the end of this course, you will have a better understanding of how human capital contributes to the success of the business, a critical role in shaping your organizational capacity.
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Специализация Omnichannel Retail StrategyПенсильванский университетОб этом курсе
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100% онлайн
Начните сейчас и учитесь по собственному графику.
Курс 2 из 3 в программе
Начальный уровень
Прибл. 8 часов на выполнение
Английский
Субтитры: Английский
Гибкие сроки
Назначьте сроки сдачи в соответствии со своим графиком.
Сертификат, ссылками на который можно делиться с другими людьми
Получите сертификат по завершении
100% онлайн
Начните сейчас и учитесь по собственному графику.
Курс 2 из 3 в программе
Начальный уровень
Прибл. 8 часов на выполнение
Английский
Субтитры: Английский
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Пенсильванский университет
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
Программа курса: что вы изучите
2 ч. на завершение
Module 1: Human Capital and Performance
In this module, you will begin to assess the links between managing people and organizational performance and how human capital can drive value. You will examine methods of managing people in ways that create value. using the ability-motivation-opportunities framework. By the end of this module, you will have a clearer understanding of how human capital management operates as a system, the ways these systems interrelate across a company, and how it all relates to a broader organizational strategy.
2 ч. на завершение
8 видео ((всего 56 мин.)), 1 материал для самостоятельного изучения, 1 тест
2 ч. на завершение
Module 2: High Performance Staffing
In this module, you will examine various elements of high performance staffing, an important concept in effective human capital management. You will delve into specific best practices for making the right decision in your hiring process and how the internal hiring pipeline plays a role in this decision making process. By the end of this module, you will be able to identify the benefits of adopting effective hiring practices and understand how this contributes to to well-established internal hiring channels in the future.
2 ч. на завершение
8 видео ((всего 61 мин.)), 1 материал для самостоятельного изучения, 1 тест
2 ч. на завершение
Module 3: Development and Retention
In this module, you will consider the best ways to develop and retain current employees. You'll think critically about job skills as well as the the drawbacks and benefits of job training depending on your approach. You'll examine the impact of turnover, and the loss of organizational investment in an employee associated with attrition. By the end of this module, you'll be able to identify reasons why an employee leaves an organization and develop a plan for retaining valuable members of your team.
2 ч. на завершение
7 видео ((всего 57 мин.)), 1 материал для самостоятельного изучения, 1 тест
2 ч. на завершение
Module 4: Motivating the Frontline Workforce
In this module, you will continue examining human capital in the organizational workforce. You'll utilize your knowledge about employee retention to now focus on employee motivation, identifying multiple factors that play a role in employee satisfaction. You'll discuss how to pay employees effectively and how to design a job so that employees feel motivated on a day-to-day basis. By the end of this module, you will possess a wide array of tools to incentivize employees to work effectively over longer periods of time with a company.
2 ч. на завершение
7 видео ((всего 72 мин.)), 1 материал для самостоятельного изучения, 1 тест
Специализация Omnichannel Retail Strategy: общие сведения
This Specialization provides learners with insight about operating in a transformed retail industry. You'll learn how to navigate the disruption in retail marketing caused by COVID-19 and to develop a framework to create a competitive strategy that focuses on a new customer-centric approach to marketing. You'll also learn the fundamentals of human capital management, with a focus on the retail industry, and do a deep dive into some of the practices that drive organizational success. Finally, you will review supply chain fundamentals, concentrating on the impact that the digital transformation has had on the retail industry. In utilizing meaningful retail analytics, you will learn how to generate value for retailers and their supply chains.
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