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Вернуться к Анализ потребительского поведения

Отзывы учащихся о курсе Анализ потребительского поведения от партнера Пенсильванский университет

Оценки: 10,593
Рецензии: 2,314

О курсе

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Лучшие рецензии

4 авг. 2020 г.

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

30 янв. 2019 г.

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

Фильтр по:

2226–2250 из 2,263 отзывов о курсе Анализ потребительского поведения

автор: Daniel A

24 окт. 2019 г.

It did not satisfy my thirst for knowledge on this topic

автор: Vyacheslav Z

18 мар. 2019 г.

Too basic. Rather an overview, than an actual course

автор: Maria K

14 окт. 2020 г.

Maybe could be more extensive and profound

автор: Jonathan Z

6 февр. 2016 г.

Almost no practical application

автор: Timothy D

17 янв. 2019 г.

Not enough real world examples

автор: Svetlana K

22 сент. 2018 г.

Outdated slides and lectures

автор: J R

18 авг. 2016 г.


автор: Jesus V

3 окт. 2020 г.

The examination at the very end of every week must be taken once and you can retake it after 24 hrs, the questions must be different everytime you repaet it, add additional choices like instead of 5 choices make it 10, or use the Choose which all that applies principle. By making it rig free you are giving credibility to the exam and the test takers itself. The reason why on line course are not taken seriously is just because you can rig the result of the exam by keep on repeating taking it and memorizing the choices in the questions. YOU HAVE TO RESTRATEGIZE HOW NOT TO RIG THE EXAM so that it has credibilty and taken seriously.

автор: Diane M

21 сент. 2015 г.

Poorly designed. The lectures just consist of people talking to the camera with little visual aids. There aren't any materials to read over or study. The transcripts of the videos come in a .txt file... On the whole, really not at all the caliber I would have wanted to see from Wharton. If I had paid for this course, I would be really frustrated.

автор: Anas M

28 июня 2019 г.

Quiz questions were not clear. Content was subpar for a "top" university. It seems like this was nothing more than a haphazardly put together course to make money and nothing more. This course felt like a complete waste of time and I believe the concepts and material in the modules are outdated.

автор: Jiang T

22 сент. 2015 г.

In fact, i think this course is waste my time because the course only have lecture. They don't tell you how to use software to solve the problem even do not give any practical homework. Compared to other course, the quality of this course is extremely low.

автор: Abdullah A D

30 авг. 2020 г.

It's hard to follow along, the instructor is mostly reading of slides and the level of teaching is of a low standard. The content is actually very good but its not put together well enough for a beginner in the field to capture the information.

автор: Jarratt O

28 мая 2020 г.

audio is bad. takes too long to move from the fluff and abstract to anything concrete. week 3 has A HUGE gap between lectures and quizzes. showed some interesting concepts but doesnt tell us how we can get there and thus take data for granted

автор: Emerson A

30 нояб. 2020 г.

Sorry but as I started I can't keep up the pace of 1 week talking. The first instructor talks soo fast and the presentation is not really clear..I have full admiration for those you are able to get what he is talking about.

автор: priyank a

21 янв. 2019 г.

Not the course's fault but maybe when I hear the name "Wharton School" I over-expect.

However professors have done a very good job in keeping the course interactive, especially the Mary and Sharmila example.

автор: Jigisha T

22 дек. 2018 г.

Too theoretical. I expected that the trainers will use actual datasets and carry out some analytics. It was just theory of data collection, little bit of economics and marketing.

автор: Francisco A V P

2 окт. 2016 г.

It's not a course for a university like Wharton. It's more professors showing their books and research without really showing any deep information.

автор: Alejandro S

22 сент. 2015 г.

Very high-level introduction, no new insights for a data analyst and "newbies" will probably drown in the "danger zone" due to the lack of details.

автор: Jainik S

27 апр. 2021 г.

Very very basic information on customer analytics. Don't waste your time and money on this. Very disappointed, did not expect this from Wharton.

автор: Utkarsh

23 июля 2016 г.

very broad level discussion . Doesn't tech you anything specific or skills that can be transferred to real world problems. Theoretical !!

автор: Meir K

15 нояб. 2015 г.

The exam questions are a little out there... dont indicate retention of knowledge. Quite frustrating, I'll be dropping this course.

автор: Juan S W

8 апр. 2017 г.

The fifth week course is interesting since the teacher provided lots of real world cases. However, other courses are too easy.

автор: Deborah H

14 янв. 2016 г.

Talking heads - did not take advantage of the software to provide an engaging or challenging course. No depth to the material

автор: Sheryar P

28 мар. 2016 г.

The Capstone project has been getting delayed since Jan

Dont expect yourself to complete the specialization

автор: Chieh Y

3 апр. 2016 г.

Very disappointed!

This course does not provide sufficient explanation and the materials are very basic.