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Вернуться к Viral Marketing and How to Craft Contagious Content

Отзывы учащихся о курсе Viral Marketing and How to Craft Contagious Content от партнера Пенсильванский университет

4.7
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Оценки: 3,501
Рецензии: 1,164

О курсе

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Лучшие рецензии

ML

Aug 22, 2018

This course is very interesting, helpful and fit to most of people who are working with content, especially for those want to make your content effective to the target audience. I love this course. <3

VT

Apr 05, 2020

The course is very helpful and informative. I enjoy all the examples and materials of it. Totally recommend this course to people who want to further improve their influence as an effective marketer!

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151–175 из 1,151 отзывов о курсе Viral Marketing and How to Craft Contagious Content

автор: Rishabh S P

Apr 22, 2020

In-depth information about every aspect of crafting contagious content, in a manner that was really easy to understand and put to use. The real world examples and additional videos made it furthermore fascinating.

автор: Satya N M

Oct 15, 2016

Course was well designed, broken down into digestible chunks. And the instructor gave a practical demonstration of one of his techniques in the video, without ever talking about it (I leave it to you to find out).

автор: Hamsa H

Oct 13, 2017

it was excellent , the instructor is talented and professional i didn't feel bored or sleepy as some of the other instructors make me feel , course material is rich and easy to understand

thank you and keep going

автор: Kunal K G

Sep 24, 2017

The course is very helpful in understanding the concepts of viral marketing! It appears to be common sense, but its not simple! Recommend it to people who want to understand viral marketing from its basic roots!

автор: Lissette C F

Jul 09, 2019

Fantastic course! Mr. Berger is clear, concise, and keeps your interest. Also, picked up his book Contagious, which, while not required, provided a nice bit of back up information as I waded through the course.

автор: Gladdys G

Apr 15, 2016

The lessons had a lot of interesting insights. It helped me have a better understanding of how content goes viral, and it pushes me to be more creative when crafting my own content. Lots of great examples, too!

автор: Marc C M

May 03, 2017

Un curso breve, con poco contenido semanal, pero que aprovecha al máximo cada minuto. El profesor tiene un estilo de comunicación ameno y claro. Muy recomendable para cualquier interesado en Marketing Digital.

автор: Adit K

Apr 27, 2016

Brilliant stuff by Prof. Jonah Berger. Not only is the course really informative but all the videos are crisp and to the point. What an absolute pleasure it was to learn from him on this amazing amazing topic.

автор: Tejon T W

Oct 07, 2016

Jonah should teach more classes! He was easiest one of best professors I've engaged with. His attention to detail, creative ideas, and relevant videos are easy to follow along to and yet filled with insights.

автор: María I G

Apr 23, 2020

Excellent course, I have admired the profesor for years now, read his books and it was a great experience to listen to him explain. I learned. a lot and am looking forward to putting all of this on practice.

автор: heather c

Jun 05, 2017

This course is very satisfying , if one can imagine themselves practicing this point on their product or ideas while learning, they will see this course as very useful.. Thank you very much for this piece

автор: Jackie L

Apr 18, 2017

Really interesting and useful information! A nice blend of marketing and sociology, both of which are presented in an engaging and easy to understand way. I plan to use much of the information I learned!

автор: Annette N

Jun 17, 2016

I truly enjoyed this class. Jonah is Contagious! I liked his message and his delivery. I liked his approach so much I looked for more of his classes. There's is a lot of great information in this course.

автор: Christopher F

Sep 30, 2019

Great course with a lot of insightful information regarding the psychology behind marketing and branding. I enjoy the method of teaching in this course and the way that the information is communicated.

автор: Mai L

Aug 22, 2018

This course is very interesting, helpful and fit to most of people who are working with content, especially for those want to make your content effective to the target audience. I love this course. <3

автор: Marina K

Aug 06, 2019

This was an excellent course I really enjoyed.

Jonah is a very comprehensive tutor it helped me build a content strategy and a general framework.

Congratulations and thank you for the educational trip.

автор: Raphael C

Dec 21, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

автор: Ankit S

May 15, 2020

Great course with a lot of insights! The examples were such good ones that really helped understand why something works the way it does. Brilliant instructor who was engaging from start to finish.

автор: Anthony L

May 14, 2020

Exceptional course. Very engaging. Nice balance between lecture and practical examples of well executed marketing. Definitely worth the investment in time and money for marketing professionals.

автор: Svyatoslav A

Mar 10, 2017

Excellent course!

Nice manner of presentation, very clear, well designed without info overloading.

A lot of examples make it easier to remember the mail topics.

Thank you very much for this course!

автор: Khanyisani K

Aug 13, 2017

This course was amazing. It was well delivered, engaging and mostly it made me learn about the psychological aspect of marketing that I wouldn't otherwise have known had I not taken this course.

автор: Isabel M

Mar 02, 2016

Really eye-opening, it explains the science behind human behavior on what makes things catch on. The content is easy to follow, and even if you're not an expert on marketing it's quite valuable.

автор: Vineet N G

Apr 18, 2020

I loved this course as it provided insight into crafting Contagious Content.

"Only 7% of word of mouth is online" was a revelation. Thank You, Prof. Berger & Coursera, for offering this course.

автор: Dhruv P P

Apr 16, 2020

Amazing course taught with great examples. Associate Prof. Jonah is an awesome tutor. Thank you for teaching me in such a great way. Great experience to learn from this resource. Really Happy.

автор: Mirna O

Feb 07, 2017

Very simple but insightful course! The videos were of high quality, the professor communicated very well the subject, and I like the homework load that wasn't that much so I can stay focused.