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Вернуться к Viral Marketing and How to Craft Contagious Content

Отзывы учащихся о курсе Viral Marketing and How to Craft Contagious Content от партнера Пенсильванский университет

Оценки: 4,769

О курсе

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Лучшие рецензии


25 июля 2020 г.

Educational and eye opening, the instructor offered amazing content with examples and links to further look into the topics mentioned. A great tool to have for anyone in business, sales, or marketing.


16 июля 2022 г.

Very good information and offered in a relatable manner. Disapointed that quizzes still weren't effective for audit users. Maybe have a quiz for just for audit users, such as 3-5 questions vs the 10.

Фильтр по:

1526–1550 из 1,556 отзывов о курсе Viral Marketing and How to Craft Contagious Content

автор: Sarah R T

16 февр. 2021 г.

I enjoyed what I learned and found it very useful, but I'm not sure why it cost $95 dollars for the certificate versus $50. I've taking Coursera classes that required more of my time and energy.

автор: Kit A

26 янв. 2016 г.

The course content is interesting but it is way too short and so little content inside, a bit disappointing..... Nevertheless, thank you very much for creating this course. I enjoyed it.

автор: Ilicia A

8 мая 2021 г.

Beginner level. A good introductory lesson for someone who is starting out in marketing or wants to learn behavioural science and the power of influence through social network.

автор: Frederik O

30 дек. 2017 г.

Interesting content with lively delivery. However, the course is extremely brief and certainly not worth 95 USD. I'd see more value in buying the professor's book.

автор: Vasundhara C

9 июня 2017 г.

This was useful, I imagine I will have to take another course to supplement this basic information. I just wish the sound had been more audible.

автор: Jonathan C

26 янв. 2021 г.

The subject is very interesting but I think it can be better with some practical exercises to incorporate the valuable information. Thanks!

автор: Jorge T R

21 апр. 2019 г.

Simple and easy. It's more like an introductory lecture, than a full course. But it's quite good. It's just I have missed more information.

автор: pm

5 февр. 2019 г.

Interesting information provided, however the last two weeks were more useful than the introductory weeks. Thanks and best wishes.

автор: Jose F A

31 мар. 2017 г.

Good insights and very interesting but doesn't go as deep as it's expected from a 4 week course. Still, I would recommend it.

автор: Joan C

11 окт. 2017 г.

Good general tips. Completed it in a week. Lectures are short so if you have the focus and time, do it in 1-2 days. :)

автор: Nella A

12 нояб. 2017 г.

It was a good course. I just wish the quizzes/tests were more challenging and allowed us to put the skills to use.

автор: Elias

10 апр. 2017 г.

Very interesting content but more of a marketing for own books. Thanks nevertheless for the insightful course

автор: Adriana A J

23 янв. 2018 г.

It's very concrete information related to a particular book, but the ideas are simple and easy to understand

автор: Cristian T

26 июня 2017 г.

It wasn't bad or good, I was hoping to learn more information but I will walk away with a few nuggets.

автор: Katarina

28 дек. 2017 г.

High quality content but unf. its too short to aquire an deeper insight into viral marketing.

автор: Vincent A G L

4 мая 2020 г.

The foundations may still hold true but the references are really outdated.

автор: Prashant C

23 авг. 2017 г.

It's good course to know abouts basics of crafting contagious content..

автор: Nishant C

8 авг. 2017 г.

I would have liked more examples and ways to apply these learnings.

автор: Darmen S

10 мая 2021 г.

Good instructor but a very theoretical course.

автор: Dissara U

7 июня 2020 г.

Good for watching, but need more exercise.

автор: DHRUVI S

29 июня 2020 г.

Content was good but not very helpful.

автор: PRAKSHI M

21 июля 2021 г.

it is good for beginner level

автор: Soledad G

17 дек. 2015 г.

It's quite entertaining.

автор: Guneet K

8 июня 2020 г.

Very Basic Information.

автор: Tushar V

18 июня 2017 г.

averagely interesting