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Вернуться к Viral Marketing and How to Craft Contagious Content

Отзывы учащихся о курсе Viral Marketing and How to Craft Contagious Content от партнера Пенсильванский университет

Оценки: 3,727
Рецензии: 1,247

О курсе

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Лучшие рецензии


Apr 05, 2020

The course is very helpful and informative. I enjoy all the examples and materials of it. Totally recommend this course to people who want to further improve their influence as an effective marketer!


Dec 21, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

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1151–1175 из 1,230 отзывов о курсе Viral Marketing and How to Craft Contagious Content

автор: Jake W

Mar 23, 2016

this has been an interesting eye opener :)

автор: Mathias

Jun 22, 2017

Nice course but maybe a bit too abstract.

автор: Samveda S

Nov 15, 2017

I was expecting the quizzes to be harder

автор: Mat

Aug 20, 2017

I liked weeks 1-3, week 4 was "alright"

автор: Claudia B

Nov 10, 2017

Great! Somewhat short but very concise

автор: Bernardo A

Apr 11, 2016

Interesting, but could have more depth

автор: Rashmi S

Aug 21, 2017

wonderful small and effective course

автор: Jay O

Dec 21, 2016

Absolute good and value added course

автор: Vrushali M

Jan 28, 2017

well structured, useful information

автор: Emily R

Sep 14, 2017

Some really great ideas to apply.

автор: ISMAEL A P

Jun 19, 2020

Great course!

very informational!

автор: Adeyinka A

May 27, 2020

Short and straight bro the point

автор: Mario V

Jun 30, 2017

Pretty useful but quite limited

автор: EKTA V A

May 08, 2020

Voice low but content is good.

автор: BHUMI H

May 18, 2019

Easy to understand and concise

автор: David G M

Feb 28, 2018

Great course concise and sharp

автор: Saúl O

Sep 02, 2017

very useful and interesting

автор: Marlin W

Jan 01, 2017

Good course, I enjoyed it.

автор: taryn s

Sep 23, 2016

Interesting and engaging!

автор: uchenna n

Jan 21, 2016

Beautiful and relevant!

автор: Anjali J

Jun 07, 2020


автор: Esther C

Jul 02, 2019

Super informative!

автор: 李晓岚

Dec 09, 2015

very good course!!

автор: Jose R B

Dec 06, 2015

Pretty interesting