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Вернуться к Viral Marketing and How to Craft Contagious Content

Отзывы учащихся о курсе Viral Marketing and How to Craft Contagious Content от партнера Пенсильванский университет

4.7
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Оценки: 2,924
Рецензии: 960

О курсе

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Лучшие рецензии

ML

Aug 22, 2018

This course is very interesting, helpful and fit to most of people who are working with content, especially for those want to make your content effective to the target audience. I love this course. <3

RC

Dec 21, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

Фильтр по:

926–941 из 941 отзывов о курсе Viral Marketing and How to Craft Contagious Content

автор: Elias

Apr 10, 2017

Very interesting content but more of a marketing for own books. Thanks nevertheless for the insightful course

автор: Adriana A J

Jan 23, 2018

It's very concrete information related to a particular book, but the ideas are simple and easy to understand

автор: Cristian T

Jun 26, 2017

It wasn't bad or good, I was hoping to learn more information but I will walk away with a few nuggets.

автор: Katarina

Dec 28, 2017

High quality content but unf. its too short to aquire an deeper insight into viral marketing.

автор: Prashant C

Aug 23, 2017

It's good course to know abouts basics of crafting contagious content..

автор: Nishant C

Aug 08, 2017

I would have liked more examples and ways to apply these learnings.

автор: Soledad G

Dec 17, 2015

It's quite entertaining.

автор: Tushar V

Jun 18, 2017

averagely interesting

автор: abbas

Mar 26, 2017

big like

автор: Sara s

Aug 29, 2018

I

автор: Anum A

Apr 14, 2017

Not enough information. Not enough learning happening. Need a longer course - this was more like a conference talk

автор: Marina Z

Jan 15, 2019

more practical advices would be better than repetitively say "there is a science behind a viral content"

автор: Микита М

Aug 26, 2017

Small amount of information, which

obviously

автор: Michele A

Mar 23, 2017

I learned nothing from this course actually, it is so basic and unpersonal it seems a bit of oximoron, considering it had to teach us how to craft viral messages. It's just a step above a Ted talk.

автор: Cláudia G

Jan 22, 2018

I would not recommend this course. The presentation slides and the given examples were rather boring. I did not learn any pragmatical strategy for my daily life as a marketeer.

автор: Mohamad h

May 28, 2017

The Course is very short and lacks the depth and practice.