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Вернуться к Viral Marketing and How to Craft Contagious Content

Отзывы учащихся о курсе Viral Marketing and How to Craft Contagious Content от партнера Пенсильванский университет

Оценки: 4,022
Рецензии: 1,342

О курсе

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Лучшие рецензии


Jul 26, 2020

Educational and eye opening, the instructor offered amazing content with examples and links to further look into the topics mentioned. A great tool to have for anyone in business, sales, or marketing.


Dec 21, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

Фильтр по:

1251–1275 из 1,322 отзывов о курсе Viral Marketing and How to Craft Contagious Content

автор: Mario V

Jun 30, 2017

Pretty useful but quite limited

автор: EKTA V A

May 08, 2020

Voice low but content is good.

автор: BHUMI H

May 18, 2019

Easy to understand and concise

автор: David G M

Feb 28, 2018

Great course concise and sharp

автор: Saúl O

Sep 02, 2017

very useful and interesting

автор: Marlin W

Jan 01, 2017

Good course, I enjoyed it.

автор: taryn s

Sep 23, 2016

Interesting and engaging!

автор: uchenna n

Jan 21, 2016

Beautiful and relevant!

автор: Anjali J

Jun 07, 2020


автор: Esther C

Jul 02, 2019

Super informative!

автор: 李晓岚

Dec 09, 2015

very good course!!

автор: Jose R B

Dec 06, 2015

Pretty interesting

автор: Azhar

Aug 13, 2020

Excellent course!

автор: ZIHUI L

Jul 10, 2020

Beginner friendly

автор: Max G

Jun 19, 2018

great course

автор: Kexin X

May 27, 2017

Nice course

автор: Felix F

Nov 13, 2016

Muy Bueno!

автор: Ekta A L

Aug 07, 2016


автор: Goutham R

Jul 01, 2019


автор: Srishti M

Jul 07, 2017


автор: Anupama S

Jul 06, 2017


автор: Natalia T

Oct 26, 2017

Hi! I am very disappointed that there is no possibilities to download the slides that are presented during videos. Why so, if I paid for the Course? Really, there is nothing difficult to pause a video and make a screenshot of a slide or cut it and insert into Word but why make it so difficult? I always keep slides from other Courses in order to refresh the materials later. And I believe that this possibility can also make the Course of Mr. Berger viral . If I can share his slides with my colleagues and refer to his Course, it can bring more students to him. Do I want now to share about this Course with anyone? Most likely not. If I would know about such inconvinience (no slides available for downloading) beforehand I would not go to the Course at all. It gives very negative feeling both on the Professor's Attitude towards students and also on Coursera team towards its clients. Learning is a possibility to come back to notes of a Course later, refresh it in memory and use it in everyday life or at work. I would appreciate if the team of Coursera will consider this and provide with slides' download possibility in every Course or Inform after the titles of the Courses that the slides are not available for download. We will see then how many people would like to join such courses.

Best regards, Natalia Turkulainen

автор: Kaela W G

Dec 03, 2015

Pretty basic info, and I breezed through the entire course in one evening. It was a great review and way to connect ideas and I enjoyed it, but there wasn't anything exceptionally profound or concrete that I learned from it. The quiz questions and answers could use an editor. They were practically unintelligible at times, with lots of typos, grammatical errors, missing words, and more. Definitely wouldn't be worth $95, but great and enjoyable as something that you just listen to for an evening.

автор: Maria V S

Jan 03, 2020

This course would be of great support for an undergrad student looking into other areas of marketing and research. The content is not new, actually feels a bit date given the examples used. I did enjoy the course because I like to learn and test my learning, BUT it lacks depth. There is no reading material which would have helped with the lack of depth.

Bottom line for me is, I get a certificate in LinkedIn from Wharton, but truth be told anyone can audit this.