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Вернуться к Viral Marketing and How to Craft Contagious Content

Отзывы учащихся о курсе Viral Marketing and How to Craft Contagious Content от партнера Пенсильванский университет

Оценки: 4,048
Рецензии: 1,349

О курсе

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Лучшие рецензии


Jul 26, 2020

Educational and eye opening, the instructor offered amazing content with examples and links to further look into the topics mentioned. A great tool to have for anyone in business, sales, or marketing.


Dec 21, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

Фильтр по:

1226–1250 из 1,328 отзывов о курсе Viral Marketing and How to Craft Contagious Content

автор: Abhijeet S

Jan 22, 2016

The human physiology revealed in this course is truly amazing .

автор: Rick K

Sep 11, 2020

This is a good one. I got a couple of the books it suggested.

автор: Ariana S

Apr 11, 2019

A very insightful course which outlines key marketing skills.

автор: Jhenil P

May 14, 2020

It was very interesting, very philosophical and practical.

автор: Deleted A

May 29, 2017

It was great! Got to learn a different side to marketing

автор: Jason S

Mar 21, 2018

Good, but I was hoping for something more rigorous.

автор: Sahil B

Oct 25, 2017

Great course.Really loved the content and examples.

автор: Eugenia V

Sep 21, 2017

Interesting, definitely helpful, but a bit shallow.

автор: Rahat K

Jun 09, 2016

Very informative, interactive, Helpful. Loving it

автор: Wong C H H

Apr 28, 2020

Very practical insights into the subject matter.

автор: Obafemi A

Sep 13, 2020

The courde content is really reach and helpful.

автор: Khushi b

Sep 10, 2020

great course and very helpful. short and crisp

автор: mehdi z

Feb 03, 2017

Very good Primer, but need to get more indepth

автор: emmanuel b c v

Nov 07, 2016

Excellent content, I wish it had more material

автор: Myra E

Nov 13, 2017

Informative and taught in an engaging manner!

автор: Nnenna E

May 14, 2020

this is great course, thank you coursera.

автор: Jake W

Mar 23, 2016

this has been an interesting eye opener :)

автор: Mathias

Jun 22, 2017

Nice course but maybe a bit too abstract.

автор: Samveda S

Nov 15, 2017

I was expecting the quizzes to be harder

автор: Mat

Aug 20, 2017

I liked weeks 1-3, week 4 was "alright"

автор: Claudia B

Nov 10, 2017

Great! Somewhat short but very concise

автор: Bernardo A

Apr 11, 2016

Interesting, but could have more depth

автор: Rashmi S

Aug 21, 2017

wonderful small and effective course

автор: Jay O

Dec 21, 2016

Absolute good and value added course

автор: Vrushali M

Jan 28, 2017

well structured, useful information