Chevron Left
Вернуться к Viral Marketing and How to Craft Contagious Content

Отзывы учащихся о курсе Viral Marketing and How to Craft Contagious Content от партнера Пенсильванский университет

4.7
звезд
Оценки: 4,045
Рецензии: 1,348

О курсе

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Лучшие рецензии

NR

Jul 26, 2020

Educational and eye opening, the instructor offered amazing content with examples and links to further look into the topics mentioned. A great tool to have for anyone in business, sales, or marketing.

RC

Dec 21, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

Фильтр по:

1151–1175 из 1,327 отзывов о курсе Viral Marketing and How to Craft Contagious Content

автор: Anni V

Jan 30, 2017

Good info, easy quizzes, fun examples, quite common sense, but good to brush up on the theories/concepts behind the different strategies.

автор: Vidushi G

Aug 17, 2017

i really liked the way professor expressed the content.inspite of being abslututely new to this field icould understand it really well.

автор: Yahya M M

Mar 24, 2020

Valuable information and great to refresh a lot of things. However, still very basic and more of an introduction than digging deeper.

автор: Nicole H

Nov 13, 2018

Great general overview of the subject. I've been able to inject some of the principles to my business approach to marketing already.

автор: Mohammad S

May 03, 2018

It is a good course and the lectures given by professor jonah berger are informative.I am NOW eager to read his book, Contagious...

автор: Feifei T

Apr 13, 2017

it gave me some new information on Marketing that i didnt know before, and it was easy to understand and approach for new learners.

автор: Thomas B

Feb 01, 2017

The content is easy to understand but maybe too light. The professor is great and have a nice voice. It's easy to understand.

автор: Iryna M

Jan 17, 2018

Great course, very engaging. Wish there was more homework, or other hands on exercises to really lock in the new knowledge.

автор: Theo G

Sep 06, 2020

Great great course! Chocked full of very useful information. Awesome instructor. Never a dull moment.

doesn't bore at all.

автор: Teresa R

Jul 11, 2019

Loved it, wish there was more information, and more in depth. Like a how to step by step so it can be applied to everyone.

автор: Daniel L

Jul 20, 2020

Insightful, easy to digest content that is helpful in rethinking how one might approach storytelling and marketing.

автор: Floyd B

Dec 21, 2016

Simple to understand and implement concept, explained very well by the professor. Should have more group exercises.

автор: Venkat P

Nov 28, 2016

Extremely well presented, fleshes the challenges of viral marketing and adds to your social media marketing skills.

автор: Christopher L

Jan 04, 2016

Light, breezy course with a conversational tone. Easy to get through, easy to understand, and enjoyable to learn.

автор: Lisha K

Apr 10, 2020

I enjoyed the course but I think adding a practical aspect to it like an assignment would make it more effective

автор: Warisa N

Jan 16, 2019

Some of the content are too outdated. It'd be great if the lessons link to social media/ online marketing more.

автор: Lula L M

Sep 23, 2017

I love it, Its very easy to understand and practical this course, I hope to re open to take the certification.

автор: Ajeeth P

May 19, 2017

Good Introductory course; could have been much more intensive with project submissions and more interactivity.

автор: ADITYA M 1

May 20, 2020

Easy to understand concepts and a great introduction to what makes things go viral!

Loved every minute of it!

автор: Me'Cole S C

Jun 16, 2019

Knowing the value of the course it's making me make my work and efforts that much more effective! Thank you!

автор: George M

Jul 27, 2017

Good chance to renew your knowledge or, if you start from scratch, to get in to the idea of viral marketing.

автор: Tor-Oskar K

Dec 26, 2015

Interesting topic, well explained using a lot of practical examples. Could have gone deeper into the topics.

автор: Chiara q

Jul 11, 2020

I've really appreciated this course.

The Instructor Jonah Berger is very capable in conveying the concepts.

автор: Daniel L

Apr 09, 2020

The theory was fine, but I think it may need more practice on the learning process. Content is very useful.

автор: Enzo L R

Aug 24, 2017

Very interesting and useful, I've just add more examples and practical use of the Idea.

Thank you very much.