Jul 26, 2020
Educational and eye opening, the instructor offered amazing content with examples and links to further look into the topics mentioned. A great tool to have for anyone in business, sales, or marketing.
Dec 21, 2018
Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.
автор: Giridharan S•
Dec 29, 2016
A very useful course. Professor Berger's style of delivery is good. It opened up my eyes to different aspects of viral marketing in a coherent and cogent manner. It may be useful to incorporate one more week to actually show how to craft contagious content using the different aspects taught earlier.
автор: Julia B•
Sep 08, 2017
Great info and insights, presented in appropriate lesson length and depth. I do suggest that someone take a look at the questionnaire content for grammar and general comprehension. Several questions were confusing; I wasn't sure what they were asking, due to grammatical errors. Strange but true!
автор: Tina I•
May 20, 2020
While short & to the point, I would have liked to see more examples of each concept in order to better illustrate the point. Also, more data on the science behind his material would be appreciated.
Despite only auditing the course, I was marked late for the quizzes which I could not take.
автор: Carlos S•
Mar 28, 2020
Usefull information, clear explanations, and I liked the examples as real advertisement. Teacher has good energy to communicate and the structure of the course makes sense and it is easy to follow. The course was quite short, and I missed more techniques to create viral / sticky content.
автор: Emmanuelle Z•
Jun 09, 2020
Being a second year business administration student, I found this course very interesting. I have a vague idea about Marketing and the information that i learned will surely help me. However, maybe we can use a bit more visual example to explain each concepts. Great lectures, Thank you!
Jun 26, 2017
Very easy to follow. Teacher speaks very clearly and provides good examples. The course is very dynamic. I put only four stars because I found that the last week did not bring enough interesting material compared to the others (did not feel like taking any notes). Thank you very much ;)
автор: Dimitra Y•
Aug 22, 2020
The course was very easy to digest with interesting stories to help remember why certain marketing content is exactly what this course describes as "viral and contagious content". However, I do wish it went a bit more in-depth for those of us who are no stranger to the marketing world.
Nov 27, 2017
I enjoyed the content of the class and it sparked me to become a more well rounded graphic designer and consultant. Though some information and the class went by quickly, I'm eager to look into other resources to help further my understanding of the science of marketing.
автор: BAMBA Y S M•
Apr 03, 2020
Thank you to Prof. Jonah Berger to have made this course easily understandable!
It was such a pleasure to learn from him who is teaching in a prestigious University as UNIVERSITY OF PENNSYLVANIA. Thank you to #Coursera to make this great platform available to everyone.
автор: Ayushi A•
Jun 28, 2020
The course has been effective in communicating the concepts through numerous examples. the course pattern and design helps connect the learning islands for the student.
Use of activities or tasks or smaller practical quiz may enhance the learning and participation.
автор: Stephanie S•
Aug 13, 2020
This course had a ton of great information about marketing! There were a lot of relatable stories and tons of examples that really help the course content stick. It's a relatively short course which makes me wish it were free to complete and not just audit.
автор: Andrea G P•
Jul 22, 2020
It has good information but I wish it would let you submit the quizzes without forcing you to upgrade. The grading is automatic and it's a good way of making sure you're understanding the content of the course even if you are not getting the certificate.
автор: Iveslava Z•
Sep 27, 2017
The course give you the main points to consider and think about while struggling to create influential and viral contents. However, I expected something more in-depth. Overall, for the little time you need to finish the course, it is worth enrolling.
автор: Don J M•
Sep 05, 2017
Very interesting and engaging. I think I finished the first three weeks in two evenings. Will definitely recommend this course to others. A lot of the material is common sense, psychology wise but not something most of us think to on a day to day basis.
автор: Shahan A L•
Mar 22, 2020
The only downside of the course was that it seemed so short. The lectures could have been longer and further in-depth. I only say this is because i absolutely enjoyed myself and learnt a lot about the power of content and network creation. Much needed.
автор: Job E•
Sep 29, 2016
This was really helpful for me to understand social behaviours and how they influence the spread of ideas. I hope to take another similar course in the future from Prof. Berger! He talks clearly and explains stuff in a way everyone can understand.
автор: Mujde O•
Aug 27, 2017
Thank you for the up mood and positive attitude while teaching the class. It helped me finish it a lot earlier that I expected. However I thought the lessons and the assignments would be more in depth and would give me more news on the subject.
автор: Satria A•
Jun 08, 2017
Simple and easy to understand, but I think if more tools tips (practical information) it will be better than this one. My expectation for this course is about the hack to make a viral marketing with knowledge and the tools. However, it is okay!
автор: Aaliyah D•
Apr 21, 2016
The course itself is very good; Interesting, fun, and full of knowledge. Though the video sound is very low and they have a few test errors. I am sure the test errors and video sound will be fixed shortly. Other then than I love the course.
автор: RUSI L•
Feb 20, 2017
Very easy to understand and follow. No abundance of theories, but with several interesting case. However, the course still remains at a relatively theoretical level which doesn't bridge the gap between concepts and real life application.
автор: Oualid G•
Aug 20, 2016
It was a great course for me, as a business student, to know more about viral marketing and how the viral content is made and shared on various social platforms.
It will also help people who are into blogging or any type of creative work.
автор: Natalia D•
Apr 03, 2020
My only issues was the video - the sound isn't loud enough. Even when I put the sound on max on the webpage and on my laptop I struggled to hear what the professor was saying (some moderate noise in other rooms of my appartment).
автор: Evgeni K•
Oct 30, 2017
The course is interesting and very informative and useful.
Professor Jonah does great work explaining and demonstrating the material.
For improvement - a little more assignments would help better assimilate the course material.
автор: Zack F•
Jan 19, 2018
Lots of useful and interesting information. Moves VERY fast, and would be nice to tie EVERYTHING together in the end, and maybe have some peer graded assignments so we can try to put everything into perspective and practice.
автор: Tomás P•
Jun 01, 2017
Very useful tips on how to generate contagious content. However, I would have liked to see more practical examples related to social media (Facebook, Instagram and Youtube specific hints to help something becoming viral...)