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Learner Reviews & Feedback for Viral Marketing and How to Craft Contagious Content by University of Pennsylvania

4.8
stars
5,114 ratings

About the Course

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Top reviews

NR

Jul 25, 2020

Educational and eye opening, the instructor offered amazing content with examples and links to further look into the topics mentioned. A great tool to have for anyone in business, sales, or marketing.

RC

Dec 20, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

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51 - 75 of 1,642 Reviews for Viral Marketing and How to Craft Contagious Content

By Gwihui J

Jan 5, 2018

The professor is awesome. I like how he explains and the content he teaches is just so amazing with all the examples and case studies he brings up, but I don't like the idea that if I want to submit quiz answers, I should pay for the certificate in advance. I haven't decided whether I'll pay for the certificate, but I thought if i complete the course , I would definitely pay for that. The system that I should pay in advance, I would lose the chance to pay for the certificate in the future.

By Kholkina A

Jun 7, 2016

Dear Professor Berger,

let me express my utter admiration of your amazing course! The material is so easy to understand, vivid examples and great explanantion made it such a pleasure to watch every video. I did the full course in two days beacause i just couldn't stop watching the videos, they are just fantastic! Thank you so much for your work, I feel like i have opened a new chapter in my life where i am likely to fall in total love with Marketing.

Best regards, Kholkina Anastasiya

By Michael K

Oct 5, 2022

Enlightening, informative, and never boring. Jonah, the instructor, is very engaging. The course is well paced, as most of the videos are not overly long, encouraging the completion of multiple modules. The instructor was never boring or rambling, always presenting concise information delivered in an engaging manner. I even bought the instructors book Contagious and Made to Stick by Chip & Dan Heath, which are the sources the course material is derived from. Great stuff. Thank you!

By Nikunj R

May 17, 2020

The course, though short, is filled with insightful information on what makes products stick and how decisions are influenced. The length was actually one of the reasons I picked this course, given how easily it can be assimilated. Professor Berger's explanations are fantastic and really kept me focused throughout. The included snippets from famous ads really allowed me to appreciate the way marketers utilised various principles to better position their brands in the subconscious.

By Victoria A A

Apr 29, 2020

I loved this course. I enjoy every week and I found it very interesting. I don't have any other experience studying the psychological aspect of marketing so this was all really useful for me. At the other side some things were familiar to me since I have a Bachelor in Communications. In general it was an amazing course, specially if you already have some knowledge on marketing and other similar study areas to deepen your strategies. Thank you for creating this, again, loved it.

By Jonhny G G R

Jun 13, 2021

A-MA-ZING. Simply wonderful. Today is June/2021 and all the information is still updated and is super useful. Although we think we understand how something works, it is so eye-opening to understand the technical terms and terminologies and inner organization of so many important details - that this course, for me, was beyond my current ability to express gratitude.

Quick, updated and extremely relevant course. Everything makes sense now. Everything makes sense now. Thank you.

By Omar W

Aug 27, 2017

This is awesome! It highlight some fundamental things, that we may often not take into consideration, that we should do when we are trying to get people to pay attention. It's a big world and a lot of noise and these simple steps to get notice over all the noise.

This course goes hand in hand with the Advertisement Design course that I just concluded. I'm keeping the videos for this course cause it will be my go to reference whenever I am considering creating content.

By Vishvendra S T

Apr 25, 2018

This is an excellent course that very elaborately explains the key concepts of a viral marketing campaign, with the help of suitable examples. The focus of this course on Human Psychology and the difference between: the way we think we behave & the way we actually behave, makes this course outstanding, & a must take course as well. (Especially, you're curious about the marketing campaigns of Great Brands!)

Thank You Coursera & Wharton Online, for this amazing course!

By Jesse B

Jun 12, 2018

I read the book, Contagious, a few years ago and after completing it I immediately recommended it to my colleagues for our marketing department and when I saw this course come up I knew I'd have to take it. The first time I applied these concepts to one of our companies social media posts it became our furthest reaching post, by far. This is very simple, yet powerful material. Jonah does a great job using his own techniques to make this enjoyable and memorable.

By Brian K C

Apr 7, 2020

Though this course is priced a bit higher than the others, I feel the course content really delivered in terms of delivering insights into how things go viral by taking us to the very root of our behaviour as humans and our relationships with others. A particularly useful course for marketers who deal with a lot of content and campaigns and want to find more ways of getting them to stick with their end consumers and ensure they spread the word on.

By Kemal S K

Nov 29, 2023

You dont need sertificate because of the sentence in sertificate ''The online course named in this certicate may draw on material from courses taught on-campus, but it is not equivalent to an on-campus course. Participation in this online course does not constitute enrollment at the University of Pennsylvania. This certicate does not confer a University grade, course credit or degree, and it does not verify the identity of the learner.''

By Tan Y

May 9, 2017

Wonderful content! Now I start to understand some phenomenon and why some product or idea or behavior goes viral while others not. It's not a simple matter of one is better than the other. It actually denpends much on who spreads them and how to spread them. I strongly recommend this course to everyone who is looking to figure out the science behind those superficail facts and know more about the reasons why those facts happened.

By Karina I E O

May 26, 2020

I've taken several courses here at Coursera but none of them come close to this one, simply the best proffesor I've ever had the opportunity to learn from. English is not my first lenguage but you still made it very easy for me to understand everything. Hopefully I get to attend one of your classes in person someday. Also, just bought your book Contagious, I'll begin reading that now that I'm done with the course. Thank you!!!

By Pablo V

Jun 2, 2017

I think the course “Viral Marketing and How to Craft Contagious Content” is excellent! The topics covered are not difficult to understand at all and the instructor was able to explain them in a very simple and easy way, making it fun to watch the classes. It helped me have a better understanding of what he facts that helps ideas or products to spread are, and how viral marketing works. Excellent course overall!

By Lara Y

Feb 3, 2024

This is such an amazing course! When I started the course I didn't have a product/app in mind that I wanted to promote, I took the course simply because I was curious about the concept, also for my university studies. At the end of the course I had an idea I wanted to take action with, let's see how it goes! Thank you Jonah Berger and University of Pennsylvania for this very informative and effective course.

By Lori K

Jun 8, 2020

This was a wonderful course! Absolutely enjoyed every single lecture video uploaded and can't wait to utilize what I've learned into my future career. Huge shout out to the professor as well for being so articulate, clear, and empathetic to student learnings. The videos are separated into short ones so it's a lot easier retaining focus and the professor uses plenty of examples to understand concepts better!

By yoke k T

Jul 9, 2021

i love it. If you have marketing background, and just want to make things clear in your head, go for it, it will help you to structure your ideas. If you have zero background of Marketing, please take it, professor explains things in the easiest way that doesnt involve difficult words, and using great example.

And I only realized I had his book after I took his course . (Invisible Influence - Jonah Berger)

By Petya N P

May 6, 2017

For me there are 2 important things and if they are present I would feel that I have invested my time (the most valuable resource for me) wisely:

a) Great content, presented in a concise and easily digestible manner

b) Great speaker that is able to engage you and that respects the time you are investing in their course

This course scores very high for both the above and I therefore highly recommend it.

By Valeriya G

Jul 8, 2017

Awesome course! Jonah Berger explains everything in a simple and catchy way. I believe that I have learned a lot, and I really enjoyed the course. It would be nice if course transcription was provided. May be notes to read through along the material. But aside all that, a big thank you to Coursera and Wharton School of the University of Pennsylvania and professor Berger for putting it all together.

By Ian D

Sep 7, 2017

This course is filled with very practical and useful information that is useful at every level of the corporate hierarchy, even when it comes to simple strategies for getting employees to retain information. Obviously, the primary motivation for taking this course is to spread your company's content, and the solutions provided in this course will go a long way toward achieving that objective.

By Judie A C D

Aug 21, 2017

Information is nicely presented and easy to digest. I work in marketing, and the learnings in this course are applicable to a lot of decision-making activities that we do. This will give you a better and fresher perspective in terms of brand positioning. Clear examples are provided, which allows for easy understanding no matter where you are in the world. Many thanks, from the Philippines.

By Alberto O

Nov 3, 2018

Great crash course on making content viral. It gives you the science behind viral content and provides great tips on how to make contagious content and act on networks.

It provides as well a great easy-to-understand psychological basis for all the phenomenae around us concoerning viral content.

Recommended!! (this would be word-to-mouth, one of the techniques suggested by Prof. Berger :) )

By Shelley G

Dec 27, 2017

This is a very interesting and informative course. It really digs into the science behind why and what people choose to share in social networking, giving the student an understanding of how and what content to publish to engage their audience. The information is delivered in an easy to understand, organized, and entertaining manner. The professor did a great job! I highly recommend it.

By Ahmad S b Z

Sep 25, 2022

This is a very useful and attractive course if you want to learn more about content marketing. For this course, Dr. Jonah managed to provide a lot of useful input as well as reveal important secrets in discovering the reasons behind the success of trending and viral things around us. This course is highly recommended for those who are involved in the areas of business and marketing.

By samuel j

Jan 24, 2022

I've never been happier that I made a decision. This course is the best. I've learned skills that make me more confident about my journey to becoming a valuable and influential Marketing Strategist that'll help brands to make enormous profit while also offering value.

I highly recommend this course. Success to you as you take it.

PS. I wish there were more courses from this author.