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Вернуться к Viral Marketing and How to Craft Contagious Content

Отзывы учащихся о курсе Viral Marketing and How to Craft Contagious Content от партнера Пенсильванский университет

4.7
звезд
Оценки: 3,747
Рецензии: 1,255

О курсе

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Лучшие рецензии

RC

Dec 21, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

VT

Apr 05, 2020

The course is very helpful and informative. I enjoy all the examples and materials of it. Totally recommend this course to people who want to further improve their influence as an effective marketer!

Фильтр по:

226–250 из 1,236 отзывов о курсе Viral Marketing and How to Craft Contagious Content

автор: Vivek S

Aug 02, 2017

This course was extremely engaging and useful. Clear examples and amazing explanations. I learned a lot from it and I will definitely implement everything that was taught.

автор: Wandile M

Jan 02, 2020

The professor shares really great concepts that break down how social marketing works. I was able to analyse my own campaigns and identify ways that I could improve them.

автор: Садыков Ч З

Nov 07, 2018

Professor Berger is a talented lecturer who is equally charismatic and competent. The clash of a theory with practical examples was more like fireworks. Wonderful course.

автор: Clemdon S R B

Jul 19, 2017

It was an excellent experience all together and fell like i am in a better position to do my work as it relates to marketing. Thank you so much for making this available.

автор: Kathleen K

Jun 03, 2020

Professor Berger and this Viral Marketing course are amazing! I learned so much that will help me while finishing undergrad, as well as help me as I move into my career!

автор: Elizabeth R

Sep 07, 2018

I felt like I knew stuff, having already been in media. I was wrong. Thank you to the prof for the wonderful course where I learnt how to hone my craft to get more hits.

автор: Keith D

Feb 06, 2017

Loved it!! I covered some of the content in my Masters course so it was really good to watch the videos and get a much better understanding of the topic. Great presenter

автор: Ritika S

Jul 03, 2020

It is awesome! For anyone who is new to marketing as a subject, this is just the right course for you with an amazing Professor who has abundant knowledge in the field!

автор: Aris D

Oct 27, 2016

Inspiring, well-taught and overall a great introduction in understanding why some ideas spread more than others. I loved every minute of it and i totally recommend it.

автор: Nada A A

Apr 15, 2020

This course is very informative and very interesting. it is very helpful, whether you are trying to come up with messages to promote a person, a product or a service.

автор: Ganna P

Nov 30, 2017

It was very interesting! I recommend this course to anyone who's interested in marketing, communication or simply business. I wish we could dig more into details :-)

автор: Esteban R

Sep 09, 2017

This course is useful, so use it's lessons to spread ideas that can help against climate disruptions, poor schooling, and other problems we face locally or globally.

автор: Boules N L

Jun 15, 2017

Simply ,the course is to the Point ! It reveals how Marketing is not a matter of mere luck ... There's a Science behind it, and the good news is : you can learn it !

автор: Chiheb C

Aug 03, 2019

I really enjoyed this course, I learned the basics of viral marketing, it was fun and very instructive at the same time. Thanks Coursera, thanks Mr Jonah Berger =)

автор: James

Dec 22, 2015

The course provides excellent insights into how things become viral (or not). In the end of the course, we understand why we share things in our own social network.

автор: luis

Nov 02, 2017

Great course Professor Berger. Seems like Penn/Wharton has the best and engaging instructors. Wish i could have gone there when i was younger. Penn/wharton #1 ))

автор: Jaima S

Sep 12, 2017

Great class, easy to follow and very engaging. Followed this up with Johna's book, which helped to retention and better understanding of how to apply the STEPP!

автор: Atisha M

May 16, 2018

I simply loved the course. it is ver helpful and extremely detailed. The exercises are decent and the content is exactly what it is described as! Great choice.

автор: Sheena T

Jul 13, 2020

Great course! Classes are delivered to the point (short and sweet) with real examples which is easy to understand and a great reference on future application.

автор: Pablo M

May 09, 2017

I am satisfied with the course. It was short but with so much information. The teacher use good examples to explain marketing concepts. I highly recommend it.

автор: Celine B F

Mar 12, 2017

Very informative and well explained! Interesting supplements to the lessons through videos and the instructor, Jonah Berger, taught the lesson clearly. Kudos!

автор: Aayush S

May 15, 2019

Good and Practical course, the knowledge is useful and can be used in any field of work besides it help one make better decisions whether long or short term.

автор: Hannah T

Oct 17, 2017

This was a very informative and engaging course. I learned a lot of useful marketing tools. The professor was a very knowledgeable and compelling instructor.

автор: RINKESH A

Jun 03, 2017

Thank you for sharing such a wonderful analysis and your insights regarding the viral marketing. Your insights on network and its type are also very helpful.

автор: Sheny O

Jul 27, 2019

the course was so simply explained and detailed. thank you coursera for this and more. i hope i am granted fiancial aids to further my knowledge acquisition