Finally a course that breaks down the components of what is engaging (or at least memorable) and what is not. It would actually have been longer! I would have loved to hear more.

Professor Jonah has beautifully captured and simply explained the real life examples around us. The found the course really intriguing. Moreover, it isn't very demanding as well!

Great Course. You been to develop a thought process that enables you to underrstand how crafting content to engage social and the different strategies depending on the product

The course was presented in a manner that kept me engaged every step of the way. It helped me to think about my business marketing differently. Thank you for this introduction.

Insightful course with basics of communications provided in understandable well-structured and concise format. Friendly professor and a lot of illustrative examples. Perfect :)

The contents of this course is just awesome and a must do course for anyone looking for an expertise in marketing.

Thank you Coursera for making this course available to us.

Very helpful and informative. Easy to follow and the lecturer is clear and concise with everything.

I definitely learned a lot and can use these strategies in the workplace

This course was extremely engaging and useful. Clear examples and amazing explanations. I learned a lot from it and I will definitely implement everything that was taught.

The professor shares really great concepts that break down how social marketing works. I was able to analyse my own campaigns and identify ways that I could improve them.

Professor Berger is a talented lecturer who is equally charismatic and competent. The clash of a theory with practical examples was more like fireworks. Wonderful course.

It was an excellent experience all together and fell like i am in a better position to do my work as it relates to marketing. Thank you so much for making this available.

I felt like I knew stuff, having already been in media. I was wrong. Thank you to the prof for the wonderful course where I learnt how to hone my craft to get more hits.

Loved it!! I covered some of the content in my Masters course so it was really good to watch the videos and get a much better understanding of the topic. Great presenter

Inspiring, well-taught and overall a great introduction in understanding why some ideas spread more than others. I loved every minute of it and i totally recommend it.

It was very interesting! I recommend this course to anyone who's interested in marketing, communication or simply business. I wish we could dig more into details :-)

This course is useful, so use it's lessons to spread ideas that can help against climate disruptions, poor schooling, and other problems we face locally or globally.

Simply ,the course is to the Point ! It reveals how Marketing is not a matter of mere luck ... There's a Science behind it, and the good news is : you can learn it !

I really enjoyed this course, I learned the basics of viral marketing, it was fun and very instructive at the same time. Thanks Coursera, thanks Mr Jonah Berger =)

The course provides excellent insights into how things become viral (or not). In the end of the course, we understand why we share things in our own social network.

Great course Professor Berger. Seems like Penn/Wharton has the best and engaging instructors. Wish i could have gone there when i was younger. Penn/wharton #1 ))

Great class, easy to follow and very engaging. Followed this up with Johna's book, which helped to retention and better understanding of how to apply the STEPP!

I simply loved the course. it is ver helpful and extremely detailed. The exercises are decent and the content is exactly what it is described as! Great choice.

I am satisfied with the course. It was short but with so much information. The teacher use good examples to explain marketing concepts. I highly recommend it.

Very informative and well explained! Interesting supplements to the lessons through videos and the instructor, Jonah Berger, taught the lesson clearly. Kudos!

Good and Practical course, the knowledge is useful and can be used in any field of work besides it help one make better decisions whether long or short term.