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Вернуться к Viral Marketing and How to Craft Contagious Content

Отзывы учащихся о курсе Viral Marketing and How to Craft Contagious Content от партнера Пенсильванский университет

4.7
звезд
Оценки: 3,727
Рецензии: 1,247

О курсе

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Лучшие рецензии

VT

Apr 05, 2020

The course is very helpful and informative. I enjoy all the examples and materials of it. Totally recommend this course to people who want to further improve their influence as an effective marketer!

RC

Dec 21, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

Фильтр по:

126–150 из 1,230 отзывов о курсе Viral Marketing and How to Craft Contagious Content

автор: Nader A

Feb 27, 2020

Admittedly a very theoretical instead of the practical course. But it does a very good job of explaining its own content very well. The plethora of examples and the very easy to understand explanation of the theory creates a very enjoyable experience.

автор: Hollye D

Jul 03, 2017

Really great professor and fascinating content. I could relate this content not only to my work but to many areas of my life. I was thoroughly engaged throughout.

One note- so many typos in the written content! It reflects poorly on such a good course.

автор: Terry B

Mar 06, 2017

This course enlightened me in ways that I cannot describe in words. I will forever be applying the SUCCES methods to my social media and branding efforts so that I can make some good viral videos! Thank you so much for this course! I loved it so much.

автор: Santhosh K S

Apr 07, 2020

This is one of the quick courses you can do to understand Viral Marketing. Pretty engaging and insightful. I am eager to know if there is more one could do to keep themselves updated.

I wish this could have ended up with a practical project as well.

автор: Peter

Sep 17, 2019

the content was really fun and enjoyable . easy to understand and with a clear forward message the instructor was able to make one wants to know more and i really was intrigued by his questions and how he answered them with examples was brilliant

автор: Hassan T

Oct 16, 2017

Wonderful course with real world examples that were really enlightening. Professor Jonas style of teaching interspersed with real world examples is just the right kind of course for someone aspiring to pursue a career in marketing. Thank you Sir.

автор: Nadia P

Jul 13, 2017

Very interesting videos: content and form are engaging. The quizzes are well built (not just a copy-paste of what was in the videos). I definitively recommend this course to anyone curious about how ideas and products propagate in our societies.

автор: Deleted A

Jan 12, 2017

This is a very useful and interesting course. Professor explained the concepts in completely and provided examples. This course should make you a better content writer and will help make your messages stickier. I recommend it to budding writers.

автор: Matthew L

May 13, 2020

This course was easily digestible and a pleasure to work through. The instructor was able to keep my attention through every video and I feel like I built further off of a lot of topics I learned originally in my advertising classes at school.

автор: J-Man

Feb 07, 2019

This course was really fun and engaging. It was broken down into really digestible elements and had fantastic and memorable examples that helped me learn along the way. Well worth taking for anyone even slightly interested in modern marketing.

автор: Asad-uz-Zafar

Dec 20, 2017

The course is very helpful in introducing the basic ideas and science behind viral marketing and content creation. The course is also very well structured with great stories and content that keep you hooked (obviously!!!)

Great work Professor

автор: Mike B

Jan 02, 2016

Concise, well-presented course which will get you thinking about how and why ideas spread in social networks. (However, given its brevity, the price of certificates is excessive. Take it for interest and information, not for the certificate.)

автор: Eddie L

Feb 13, 2017

I read the book of Contagion few years back and listening to this course give me a very useful flashback on the content. It is simple to learn and many stories were given to help better understand the application of these strategies better.

автор: Evis K

Apr 01, 2020

I enjoyed it as a course, and I wish it had been longer. Professor Berger was able to be very interesting in his lectures, artfully animated, fun other than professional. It was a pleasant time spent in the company learning something new.

автор: Donna L

Apr 19, 2020

I enjoyed this course, as it was presented in short, digestible segments. The pace was quick, but good for me and I stayed engaged in the content. I'm able to take some ideas and practices from this course and apply to my current job.

автор: Razan S

May 18, 2017

I enjoyed this course, my favorite components of the course were the stories shared. I loved the lectures, the professor is very well-spoken and it's very easy to comprehend his ideas & grasp all of the information in the lecture series.

автор: Rodrigo F V

Nov 29, 2016

Excelente, muchas gracias. Well done! I own a small company in Chile, Southamerica, and this program has been unvaluable for me. Thanks a lot to the teacher. I hope to follow many other courses like this one. Simple, engaging and useful.

автор: Katherine G

May 04, 2020

It was such a great course! I really learned a lot and while the teaching was going on I was able to apply it to my real life circumstance and it made the scenario even more real. Thanks for everything. I would definitely recommend it.

автор: Silvia C R

Jul 12, 2017

Very useful content that can be applied to diverse projects: online and tangible products. Thank you very much for this great new perspective on how to to plan, introduce, sell and follow up on its marketing.

Great course! Thanks again!

автор: Raghdah A

Jul 08, 2017

Informative, enjoyable and interactive, with lots of examples to acquire and retain knowledge and information. Professor Jonah is a strong and effecient presenter, who can deliver complicated information in a simple and enjoyable way.

автор: Alston W

May 01, 2017

It is a good start to understand how the inner science within human behavior can influence our behavior! From multiple fun examples to the comprehensive theories, professor Berger will take you to a wonderful viral marketing journey!

автор: Harshad D

Jan 06, 2018

A very insightful course. If you want to understand the psychology behind why some things go viral, this is a very concise but detailed course to go through. The professor is also clear and makes learning exciting and inspirational.

автор: Laura A

Jul 10, 2017

The approach of this course it's amazing, success cases analyzed from a scientific and psychology point of view, tips and a lot of ideas will fill your mind as the course advanced. One of the best courses I've ever taken online.

автор: Chelakara S

Apr 27, 2017

Lecturer was smart, to the point, easy to understand, good flow and had just the right dose of humor. He treated the students with respect — meaning, he did not make us feel stupid. I’d love to take more classes from this guy.

автор: Aryshah

May 14, 2020

One of the best course that I completed. The instructor fluent , relevant and clear about the content. I learned a great deal. Also the examples shared were very useful . I would definitely recommend everyone to try the course.