Chevron Left
Вернуться к Viral Marketing and How to Craft Contagious Content

Отзывы учащихся о курсе Viral Marketing and How to Craft Contagious Content от партнера Пенсильванский университет

4.7
звезд
Оценки: 3,823
Рецензии: 1,281

О курсе

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Лучшие рецензии

NR

Jul 26, 2020

Educational and eye opening, the instructor offered amazing content with examples and links to further look into the topics mentioned. A great tool to have for anyone in business, sales, or marketing.

VT

Apr 05, 2020

The course is very helpful and informative. I enjoy all the examples and materials of it. Totally recommend this course to people who want to further improve their influence as an effective marketer!

Фильтр по:

1226–1250 из 1,263 отзывов о курсе Viral Marketing and How to Craft Contagious Content

автор: Saloni R

Apr 20, 2020

While the course was interesting, I personally felt that the examples that were provided were not recent (actually quite dated). I really hope they update the course with more updated content to make it relevant and engaging for people enrolling.

автор: SWAP

Mar 03, 2017

Most things were what I already knew about since I have done my MSc Marketing but there were still some ideas/concepts that I hadn't learnt or not really focused on which were an eye opener. Thank you providing with this great opportunity.

автор: Lloyd M

Apr 24, 2020

It was a good course but I found it very redundant with his book, would have preferred if he built on and expanded on the ideas in Contagious. I also found it short, almost like a mini-course, about 5 hours to complete.

автор: Megan E

Feb 05, 2019

Great course, a great refresher for those needing a little assistance or motivation. Really happy I did the course, do wish there was less examples (videos/ads) and more content. Overall, good course.

автор: Kit A

Jan 26, 2016

The course content is interesting but it is way too short and so little content inside, a bit disappointing..... Nevertheless, thank you very much for creating this course. I enjoyed it.

автор: Frederik O

Dec 30, 2017

Interesting content with lively delivery. However, the course is extremely brief and certainly not worth 95 USD. I'd see more value in buying the professor's book.

автор: Vasundhara C

Jun 09, 2017

This was useful, I imagine I will have to take another course to supplement this basic information. I just wish the sound had been more audible.

автор: Jorge T R

Apr 21, 2019

Simple and easy. It's more like an introductory lecture, than a full course. But it's quite good. It's just I have missed more information.

автор: pm

Feb 05, 2019

Interesting information provided, however the last two weeks were more useful than the introductory weeks. Thanks and best wishes.

автор: Jose F A

Mar 31, 2017

Good insights and very interesting but doesn't go as deep as it's expected from a 4 week course. Still, I would recommend it.

автор: Joan V C

Oct 11, 2017

Good general tips. Completed it in a week. Lectures are short so if you have the focus and time, do it in 1-2 days. :)

автор: Nella A

Nov 12, 2017

It was a good course. I just wish the quizzes/tests were more challenging and allowed us to put the skills to use.

автор: Elias

Apr 10, 2017

Very interesting content but more of a marketing for own books. Thanks nevertheless for the insightful course

автор: Adriana A J

Jan 23, 2018

It's very concrete information related to a particular book, but the ideas are simple and easy to understand

автор: Cristian T

Jun 26, 2017

It wasn't bad or good, I was hoping to learn more information but I will walk away with a few nuggets.

автор: Katarina

Dec 28, 2017

High quality content but unf. its too short to aquire an deeper insight into viral marketing.

автор: Vincent A G L

May 04, 2020

The foundations may still hold true but the references are really outdated.

автор: Prashant C

Aug 23, 2017

It's good course to know abouts basics of crafting contagious content..

автор: Nishant C

Aug 08, 2017

I would have liked more examples and ways to apply these learnings.

автор: Dissara U

Jun 08, 2020

Good for watching, but need more exercise.

автор: Dhruvi S

Jun 29, 2020

Content was good but not very helpful.

автор: Soledad G

Dec 17, 2015

It's quite entertaining.

автор: Guneet K

Jun 08, 2020

Very Basic Information.

автор: Tushar V

Jun 18, 2017

averagely interesting

автор: abbas

Mar 26, 2017

big like