Jul 26, 2020
Educational and eye opening, the instructor offered amazing content with examples and links to further look into the topics mentioned. A great tool to have for anyone in business, sales, or marketing.
Apr 05, 2020
The course is very helpful and informative. I enjoy all the examples and materials of it. Totally recommend this course to people who want to further improve their influence as an effective marketer!
автор: Deleted A•
Jul 18, 2017
The course is well designed and articulate. However from the POV of a working professional (working in Brand Management for about 4 years) I found the initial modules a bit generic. Also if you could include certain tangible metric for the assement of potentially viral content that would make it a little more applicable in day to day working.
автор: George O•
Feb 14, 2017
The course covers both theory and practice. It is therefore useful for both academicians and practitioners. I strongly recommend it. In a future follow up course there could be more teaching on how to make products or ideas viral on social networks such as LinkedIn, facebook, twitter. Maybe on when or how to post the content on social media.
автор: sushill s s•
Oct 26, 2016
Fantastic Course, very well crafted for an online environment. The course was well planned and gave us a clear view on how things happen and what we need to do to get something like this in place. The lecturer was so good, this gave me an understanding on what to expect from a college like this and the value that they deliver.
автор: Verónica R•
Apr 23, 2020
Loved it! I think it would be great to add some updated videos about Social Media examples since it has grown a lot in the last few years. The most recent examples were the ALS campaign and I think there's a whole lot more to try to explain the principles from the class.
Overall, very nice experience and also very helpful.
автор: franca g c•
Jan 19, 2018
Great tips that made a lot of sense. These were delivered in an easy manner and the instructor was quite credible. Videos were short and to the point. Would have been great if there had been some specific exercises to conduct or a short project to work, where we could apply the learnings from the sessions.
автор: Maximilian P•
May 18, 2020
Generally a nice push into the right direction. Makes you think and makes sense - Although very broad. For a course with a certification not representative at all. I would not feel comfortable showing this at a job interview. It's basically the quick video summary of his book I assume... Not very scientific.
автор: Krishna P•
Jun 05, 2017
The course was very beneficial in knowing the scientific and psychological impact of consumer behaviors and social influence. Professor Jonah was great and he was able to make every point very clear. However I expected the course to have more reading materials or project or any sort of other activities too.
автор: Giridharan S•
Dec 29, 2016
A very useful course. Professor Berger's style of delivery is good. It opened up my eyes to different aspects of viral marketing in a coherent and cogent manner. It may be useful to incorporate one more week to actually show how to craft contagious content using the different aspects taught earlier.
автор: Julia B•
Sep 08, 2017
Great info and insights, presented in appropriate lesson length and depth. I do suggest that someone take a look at the questionnaire content for grammar and general comprehension. Several questions were confusing; I wasn't sure what they were asking, due to grammatical errors. Strange but true!
автор: Tina I•
May 20, 2020
While short & to the point, I would have liked to see more examples of each concept in order to better illustrate the point. Also, more data on the science behind his material would be appreciated.
Despite only auditing the course, I was marked late for the quizzes which I could not take.
автор: Carlos S•
Mar 28, 2020
Usefull information, clear explanations, and I liked the examples as real advertisement. Teacher has good energy to communicate and the structure of the course makes sense and it is easy to follow. The course was quite short, and I missed more techniques to create viral / sticky content.
автор: Emmanuelle Z•
Jun 09, 2020
Being a second year business administration student, I found this course very interesting. I have a vague idea about Marketing and the information that i learned will surely help me. However, maybe we can use a bit more visual example to explain each concepts. Great lectures, Thank you!
Jun 26, 2017
Very easy to follow. Teacher speaks very clearly and provides good examples. The course is very dynamic. I put only four stars because I found that the last week did not bring enough interesting material compared to the others (did not feel like taking any notes). Thank you very much ;)
автор: Dimitra Y•
Aug 22, 2020
The course was very easy to digest with interesting stories to help remember why certain marketing content is exactly what this course describes as "viral and contagious content". However, I do wish it went a bit more in-depth for those of us who are no stranger to the marketing world.
Nov 27, 2017
I enjoyed the content of the class and it sparked me to become a more well rounded graphic designer and consultant. Though some information and the class went by quickly, I'm eager to look into other resources to help further my understanding of the science of marketing.
автор: BAMBA Y S M•
Apr 03, 2020
Thank you to Prof. Jonah Berger to have made this course easily understandable!
It was such a pleasure to learn from him who is teaching in a prestigious University as UNIVERSITY OF PENNSYLVANIA. Thank you to #Coursera to make this great platform available to everyone.
автор: Ayushi A•
Jun 28, 2020
The course has been effective in communicating the concepts through numerous examples. the course pattern and design helps connect the learning islands for the student.
Use of activities or tasks or smaller practical quiz may enhance the learning and participation.
автор: Stephanie S•
Aug 13, 2020
This course had a ton of great information about marketing! There were a lot of relatable stories and tons of examples that really help the course content stick. It's a relatively short course which makes me wish it were free to complete and not just audit.
автор: Andrea G P•
Jul 22, 2020
It has good information but I wish it would let you submit the quizzes without forcing you to upgrade. The grading is automatic and it's a good way of making sure you're understanding the content of the course even if you are not getting the certificate.
автор: Iveslava Z•
Sep 27, 2017
The course give you the main points to consider and think about while struggling to create influential and viral contents. However, I expected something more in-depth. Overall, for the little time you need to finish the course, it is worth enrolling.
автор: Don J M•
Sep 05, 2017
Very interesting and engaging. I think I finished the first three weeks in two evenings. Will definitely recommend this course to others. A lot of the material is common sense, psychology wise but not something most of us think to on a day to day basis.
автор: Shahan A L•
Mar 22, 2020
The only downside of the course was that it seemed so short. The lectures could have been longer and further in-depth. I only say this is because i absolutely enjoyed myself and learnt a lot about the power of content and network creation. Much needed.
автор: Job E•
Sep 29, 2016
This was really helpful for me to understand social behaviours and how they influence the spread of ideas. I hope to take another similar course in the future from Prof. Berger! He talks clearly and explains stuff in a way everyone can understand.
автор: Mujde O•
Aug 27, 2017
Thank you for the up mood and positive attitude while teaching the class. It helped me finish it a lot earlier that I expected. However I thought the lessons and the assignments would be more in depth and would give me more news on the subject.
автор: Satria A•
Jun 08, 2017
Simple and easy to understand, but I think if more tools tips (practical information) it will be better than this one. My expectation for this course is about the hack to make a viral marketing with knowledge and the tools. However, it is okay!