Об этом курсе
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Промежуточный уровень

Прибл. 17 часа на выполнение

Предполагаемая нагрузка: 6 weeks of study, 3-5 hours/week...

Английский

Субтитры: Английский

Чему вы научитесь

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    Evaluate approaches to influencing and creating meaning at work

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    Evaluate and apply approaches to meaning making that play a role in aligning employee buy-in of organisational narratives

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    Evaluate, create and apply strategies to leverage meaning making through branding

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    Situate discussions of meaning making within broader social contexts and concerns.

Приобретаемые навыки

MotivationCommunicationLeadershipBrand Management

100% онлайн

Начните сейчас и учитесь по собственному графику.

Гибкие сроки

Назначьте сроки сдачи в соответствии со своим графиком.

Промежуточный уровень

Прибл. 17 часа на выполнение

Предполагаемая нагрузка: 6 weeks of study, 3-5 hours/week...

Английский

Субтитры: Английский

Программа курса: что вы изучите

Неделя
1
6 ч. на завершение

Meaning and making meaning

This week we start off with exploring the essence of meaning, and why meaning is important at work. We also explore the conditions that facilitate or hinder meaning making. We look at how meaning could be enhanced by ensuring a fit between work and those who undertake it. We talk about the importance of linking employees’ activities with a significant bigger purpose and how this might be accomplished. We look at aspects of designing work to increase meaning and then flip our perspective and try to understand the concept of meaninglessness and some of the factors that contribute to meaninglessness.

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7 видео ((всего 33 мин.)), 10 материалов для самостоятельного изучения, 2 тестов
7 видео
Week 1 - Outline1мин
Meaningful work7мин
Work design and meaning6мин
Meaninglessness5мин
Meaning through fit6мин
Habit corner1мин
10 материала для самостоятельного изучения
Become a Global MBA learner10мин
Course overview5мин
Learning activities and assessment1мин
Which continent do you hail from?1мин
Preconceptions: What work means to you...5мин
Work design and meaning15мин
Meaninglessness
Meaning through fit30мин
About the habit corner1мин
Habit Corner- Sample10мин
2 практического упражнения
Recall - Week 130мин
Week 1 Quiz
Неделя
2
4 ч. на завершение

Brain, body and storytelling in meaning making

This week you will explore a slightly different perspective on meaning making that highlights the role of neuroscience and storytelling. You will look at how the brain works and how to influence people’s interpretation of meaning. You will learn some physiological techniques to project meaning through your voice and breath, body language and posture. You will learn how storytelling exploits some of our ancient tribal instincts to trigger meaning making.

...
5 видео ((всего 41 мин.)), 4 материалов для самостоятельного изучения, 2 тестов
5 видео
The neuroscience of meaning making9мин
Creating meaning through voice and breath12мин
Creating meaning through body language & posture8мин
Creating meaning through stories10мин
4 материала для самостоятельного изучения
Exploring the role of neuroscience of meaning making15мин
How to project meaning through voice and breath40мин
How to use body language to create meaning20мин
Stories as facilitator of meaning making in organisations30мин
1 практическое упражнение
Recall - Week 230мин
Неделя
3
4 ч. на завершение

Branding as meaning making

In this week, you will learn about the role of branding in communicating meanings, and the role of different levels of meanings, including functional, emotional, and higher purpose in this communication process. You will be shown how to shape meanings you wish to communicate and how to shape the perceptions of your organisation's stakeholders over the long-term. You will be introduced to different categories of brand meanings or brand personalities. You will also analyse visual and verbal brand elements, and also supporting branding strategies in communicating those personalities and meanings through brand names, logos, characters, and taglines, among others.

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4 видео ((всего 24 мин.)), 3 материалов для самостоятельного изучения, 2 тестов
4 видео
Don’t be liked, be loved!8мин
Be visionary6мин
Be meaningful - Craft brand personality6мин
3 материала для самостоятельного изучения
Meaning making through purposeful branding30мин
Brand vision30мин
Brand personalities30мин
2 практического упражнения
Recall - week 330мин
Week 3 quiz
Неделя
4
3 ч. на завершение

Meaning in social context

In this week, you will put the management of meaning in a wider societal and historical context and appreciate that we don’t invent meanings for things as central to our lives as the work we do from scratch – the meaning this holds for people is instead patterned onto and dovetails with much longer values and ideas. Understanding this gives us a better grasp of what we can hope to achieve, and the limitations and difficulties that we face, when seeking to create meaning for others through our leadership roles. You will be introduced to the three most significant understandings of the problem of meaning in relation to work and business that have been formulated across two centuries of academic work - Marxist alienation of work, Weberian religious spirit of capitalism, and the contemporary new spirit of capitalism with emphasis on aspects such as innovation and social responsibility. You will be guided through thinking about the implications of these ideas for how we approach meaning making today. By developing an appreciation of these major social theories of meaning, you will be better able to appreciate both the possibilities and the limitations that you, and other leaders, are faced with in making and managing meaning.

...
4 видео ((всего 21 мин.)), 4 материалов для самостоятельного изучения, 2 тестов
4 видео
Alienation and work in capitalist society.7мин
A religious 'spirit of capitalism'7мин
A 'new spirit of capitalism'5мин
4 материала для самостоятельного изучения
Alienation10мин
The religious spirit of capitalism20мин
Corporate social responsibility20мин
Become a Global MBA learner10мин
1 практическое упражнение
Recall - Week 430мин

Преподаватели

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Professor Rebecca Mitchell

Department of Management
Macquarie University
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Arabella MacPherson

Director, Resonate Communications
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Associate Professor Edward Wray-Bliss

Department of Management
Macquarie University
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Dr Abas Mirzaei

Lecturer, Department of Marketing
Macquarie University

Сделайте шаг навстречу диплому магистра.

курс входит в онлайн-программу ''Global Master of Business Administration (Global MBA)' от партнера Университет Маккуори. Если вы переходите на полную программу, курсы засчитываются при получении диплома.

О Университет Маккуори

Macquarie is ranked among the top one per cent of universities in the world, and with a 5-star QS rating, we are recognised for producing graduates who are among the most sought-after professionals in the world. Since our foundation 54 years ago, we have aspired to be a different type of university: one focused on fostering collaboration between students, academics, industry and society....

О специализации ''Leading: Human Resource Management and Leadership'

Become an adaptable leader, ready to face the challenges of the disrupted workplace. This specialization will equip you with the skills to lead and navigate the ever-changing global environment we now work in. Through four themed courses you will: learn how to motivate staff with meaningful work (Become a Meaning Maker); better enable your organisation to deliver on its strategic objectives (Know Your Organisation); harness your team’s diversity and use teamwork to innovate and increase your organisation’s output (Know Your People); and strengthen your personal leadership skills (Adapt Your Leadership Style)....
Leading: Human Resource Management and Leadership

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  • Зарегистрировавшись на сертификацию, вы получите доступ ко всем видео, тестам и заданиям по программированию (если они предусмотрены). Задания по взаимной оценке сокурсниками можно сдавать и проверять только после начала сессии. Если вы проходите курс без оплаты, некоторые задания могут быть недоступны.

  • Записавшись на курс, вы получите доступ ко всем курсам в специализации, а также возможность получить сертификат о его прохождении. После успешного прохождения курса на странице ваших достижений появится электронный сертификат. Оттуда его можно распечатать или прикрепить к профилю LinkedIn. Просто ознакомиться с содержанием курса можно бесплатно.

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