Об этом курсе
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Часов на завершение

Прибл. 16 часа на выполнение

Предполагаемая нагрузка: 6 weeks of study, 3-5 hours/week...
Доступные языки

Английский

Субтитры: Английский
100% онлайн

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Начните сейчас и учитесь по собственному графику.
Гибкие сроки

Гибкие сроки

Назначьте сроки сдачи в соответствии со своим графиком.
Промежуточный уровень

Промежуточный уровень

Часов на завершение

Прибл. 16 часа на выполнение

Предполагаемая нагрузка: 6 weeks of study, 3-5 hours/week...
Доступные языки

Английский

Субтитры: Английский

Программа курса: что вы изучите

Неделя
1
Часов на завершение
6 ч. на завершение

meaning and making meaning

This week we start off with exploring the essence of meaning, and why meaning is important at work. We also explore the conditions that facilitate or hinder meaning making. We look at how meaning could be enhanced by ensuring a fit between work and those who undertake it. We talk about the importance of linking employees’ activities with a significant bigger purpose and how this might be accomplished. We look at aspects of designing work to increase meaning and then flip our perspective and try to understand the concept of meaninglessness and some of the factors that contribute to meaninglessness. ...
Reading
7 videos (Total 33 min), 10 материалов для самостоятельного изучения, 2 тестов
Video7 видео
Week 1 - Outline1мин
Meaningful work7мин
Work design and meaning6мин
Meaninglessness5мин
Meaning through fit6мин
Habit corner – Sample1мин
Reading10 материала для самостоятельного изучения
Special welcome for beta testers1мин
Course overview5мин
Learning activities and assessment1мин
Which continent do you hail from?1мин
Preconceptions: What work means to you...5мин
Work design and meaning15мин
Meaninglessnessмин
Meaning through fit30мин
About the habit corner1мин
Habit Corner- Sample10мин
Quiz2 практического упражнения
Recall - Week 130мин
Graded quiz - Week 1мин
Неделя
2
Часов на завершение
5 ч. на завершение

Brain, body and storytelling in meaning making

This week you will explore a slightly different perspective on meaning making that highlights the role of neuroscience and storytelling. You will look at how the brain works and how to influence people’s interpretation of meaning. You will learn some physiological techniques to project meaning through your voice and breath, body language and posture. You will learn how storytelling exploits some of our ancient tribal instincts to trigger meaning making. ...
Reading
5 videos (Total 41 min), 4 материалов для самостоятельного изучения, 2 тестов
Video5 видео
The neuroscience of meaning making9мин
Creating meaning through voice and breath12мин
Creating meaning through body language & posture8мин
Creating meaning through stories10мин
Reading4 материала для самостоятельного изучения
Exploring the role of neuroscience of meaning making15мин
How to project meaning through voice and breath40мин
How to use body language to create meaning20мин
Stories as facilitator of meaning making in organisations30мин
Quiz1 практическое упражнение
Recall - Week 230мин
Неделя
3
Часов на завершение
4 ч. на завершение

Branding as meaning making

In this week, you we will learn about the role of branding in communicating meanings, and the role of different levels of meanings, including functional, emotional, and higher purpose in this communication process. You will be shown how to shape meanings you wish to communicate and how to shape the perceptions of your organisation's stakeholders over the long-term. You will be introduced to different categories of brand meanings, or brand personalities. You will also analyse visual and verbal brand elements, and also supporting branding strategies in communicating those personalities and meanings through brand names, logos, characters, and taglines, among others. ...
Reading
4 videos (Total 24 min), 3 материалов для самостоятельного изучения, 2 тестов
Video4 видео
Don’t be liked, be loved!8мин
Be visionary6мин
Be meaningful - Craft brand personality6мин
Reading3 материала для самостоятельного изучения
Meaning making through purposeful branding30мин
Brand vision30мин
Brand personalities30мин
Quiz2 практического упражнения
Recall - week 330мин
Graded quiz - Week 3мин
Неделя
4
Часов на завершение
4 ч. на завершение

Meaning in social context

In this week, you will put the management of meaning in a wider societal and historical context and appreciate that we don’t invent meanings for things as central to our lives as the work we do from scratch – the meaning this holds for people is instead patterned onto and dovetails with much longer values and ideas. Understanding this gives us a better grasp of what we can hope to achieve, and the limitations and difficulties that we face, when seeking to create meaning for others though our leadership roles. You will be introduced to the three most significant understandings of the problem of meaning in relation to work and business that have been formulated across two centuries of academic work - Marxist alienation of work, Weberian religious spirit of capitalism, and the contemporary new spirit of capitalism with emphasis on aspects such as innovation and social responsibility. You will be guided through thinking about the implications of these ideas for how we approach meaning making today. By developing an appreciation of these major social theories of meaning, you will be better able to appreciate both the possibilities and the limitations that you, and other leaders, are faced with in making and managing meaning. ...
Reading
4 videos (Total 21 min), 3 материалов для самостоятельного изучения, 2 тестов
Video4 видео
Alienation and work in capitalist society.7мин
A religious 'spirit of capitalism'7мин
A 'new spirit of capitalism'5мин
Reading3 материала для самостоятельного изучения
Alienation10мин
The religious spirit of capitalism20мин
Corporate social responsibility20мин
Quiz1 практическое упражнение
Recall - Week 430мин

Преподавателя

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Rebecca Mitchell

Professor of Management
Department of Management
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Arabella MacPherson

Director
Resonate Communications
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Edward Wray-Bliss

Associate Professor
Department of Management
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Abas Mirzaei

PhD, Marketing
Department of Marketing

О Macquarie University

Macquarie is a hub of inspired and unconstrained thinking. Macquarie was founded with a unique purpose: to bring minds together unhindered by tradition. Created to challenge the education establishment, Macquarie has a rich track record of innovation. Macquarie actively shapes the complex issues that define the future of humanity....

О специализации ''Leading: Human Resource Management and Leadership'

In this specialisation you will strengthen your capability to effectively lead your people and organisation in an increasingly competitive and complex work environment. Through four themed courses, you will learn how to motivate by creating meaning at work and to harness the power of conflict, diversity and teamwork to innovate and increase productivity. You will strengthen your leadership skills and your capacity to adapt and align your organisation. Learning from psychology, sociology and organisation science will help you inspire, influence and drive change across your organisation so that you can position yourself and your organisation to taking full advantage of emerging opportunities. This involves learning how to: Apply key principles of organisational leadership to develop and evaluate strategies for attracting, motivating and resourcing talent; Take a strategic perspective in designing and aligning competitive, sustainable organisations; Meeting the challenge of interruptive complexities through agile shifts between different leadership styles; Creating vision and meaning to drive change and influence....
Leading: Human Resource Management and Leadership

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