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Вернуться к Маркетинговая аналитика

Отзывы учащихся о курсе Маркетинговая аналитика от партнера Виргинский университет

Оценки: 6,132

О курсе

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: Thanks, Raj Professor of Business Administration at Darden...

Лучшие рецензии


7 мая 2020 г.

This was a good and challenging course. It really gave me the basic foundations of marketing.

It challenged me to think and I enjoyed the projects that were incorporated to give hands on training.


10 мая 2020 г.

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

Фильтр по:

1601–1625 из 1,756 отзывов о курсе Маркетинговая аналитика

автор: smriti s

4 июня 2020 г.

the course is good for beginners

автор: Syed M M G

22 янв. 2016 г.

Material could be more detailed.

автор: Dr. G G

19 июля 2020 г.

Good and Interesting Course....

автор: Prachi B

25 июня 2020 г.

good explanation in the videos.

автор: Jayshree R

29 мая 2020 г.

A really very intuitive course.

автор: Anubhav T

6 июля 2020 г.






автор: Team G A A A

2 июля 2020 г.

Very informative, very useful.

автор: rajat b

29 апр. 2020 г.

Amazing Course for a Beginner.

автор: bavneet k

26 апр. 2021 г.

Amazing course, quite helpful

автор: Lanie T

27 июня 2020 г.

very helpful I learned a lot.

автор: Aparna K

5 февр. 2016 г.

A perfect practical package!

автор: NIRAV V

15 мая 2020 г.

nice details & good content

автор: Md. A R N

22 авг. 2020 г.

Very well designed course.

автор: R M k

24 июня 2020 г.

good course,Learned a lot

автор: ADARSH

1 июня 2020 г.

thank you for this course

автор: Paramveer S B

30 июня 2020 г.

thanks for your support.

автор: Abhiman S

29 мая 2020 г.

Tedious but interesting.

автор: Santosh B

15 мая 2020 г.

thnks for ur support sir

автор: S A

31 мая 2020 г.


Good intersting course

автор: Devkant K

9 мая 2020 г.

Very Interesting Course

автор: jayesh b

19 апр. 2020 г.

Where is my certificate

автор: DEVYANI R

12 мая 2020 г.


автор: Amirhosein R S

12 апр. 2021 г.

It is a useful course

автор: Anku P

6 мая 2020 г.

Great starter course!

автор: Ayushman s

14 дек. 2021 г.

accent was not clear