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Вернуться к Маркетинговая аналитика

Отзывы учащихся о курсе Маркетинговая аналитика от партнера Виргинский университет

Оценки: 6,243

О курсе

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: Thanks, Raj Professor of Business Administration at Darden...

Лучшие рецензии


10 мая 2020 г.

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺


7 мая 2020 г.

This was a good and challenging course. It really gave me the basic foundations of marketing.

It challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

Фильтр по:

1601–1625 из 1,781 отзывов о курсе Маркетинговая аналитика

автор: Denish N P

4 сент. 2020 г.

Learned a lot about marketing analytics, thanks!

автор: Aishwarya L R

26 окт. 2019 г.

Good start for the ocean on Marketing Analytics!

автор: Juan P A

9 янв. 2016 г.

Was good... I would like to see more "Analytics"

автор: anshul a

1 окт. 2020 г.

This course is really amazing and mind blowing.

автор: Cristina Z

10 июня 2017 г.

Very easy introduction to marketing analytics.

автор: MANGPOR

7 окт. 2020 г.

teach so fast and don't have PDF for learning

автор: EDSON J R C

22 июня 2020 г.


автор: Lauran H

4 апр. 2016 г.

Excellent overview class! Highly recommend!

автор: Kaiquan M

24 мая 2020 г.

good introduction to marketing analytics

автор: Safi A Y

7 мая 2020 г.

Effective course but difficult content.

автор: avaneesh k

28 апр. 2019 г.

More content would be more beneficial.

автор: Bansi J M

21 янв. 2021 г.

Really learnt a lot from this course.

автор: Wipawan S

24 апр. 2020 г.

This is very useful course. Thank you

автор: Jaison M

13 апр. 2020 г.

Very good course . thanks to Raj Sir

автор: Rakhul N

28 авг. 2019 г.

Good Beginners course For Marketers!

автор: Hemanth R K

6 февр. 2019 г.

A good course on marketing analytics

автор: Arnab G

7 июня 2018 г.

nice course explained in simple way

автор: Amber R

28 мар. 2021 г.

It was best experience of my life.

автор: Khammamettu N K

7 авг. 2020 г.

very informative , good instructor

автор: Supraja U

25 июня 2020 г.

great course. Very well explained.

автор: Abhinav M

24 окт. 2018 г.

The concepts were well explained.

автор: pranay c

13 янв. 2016 г.

Good Topics and learnt the unkwon

автор: moqim h

27 июля 2020 г.

Very good course and instructore

автор: smriti s

4 июня 2020 г.

the course is good for beginners

автор: Syed M M G

22 янв. 2016 г.

Material could be more detailed.