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Вернуться к Маркетинговая аналитика

Отзывы учащихся о курсе Маркетинговая аналитика от партнера Виргинский университет

Оценки: 6,242

О курсе

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: Thanks, Raj Professor of Business Administration at Darden...

Лучшие рецензии


10 мая 2020 г.

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺


7 мая 2020 г.

This was a good and challenging course. It really gave me the basic foundations of marketing.

It challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

Фильтр по:

1576–1600 из 1,780 отзывов о курсе Маркетинговая аналитика

автор: Dario M

10 июня 2021 г.

Sometimes broad and some times very specific. Good course.

автор: Jignesh P

16 мая 2020 г.

Good Course for those who want to learn Marketing Analytics

автор: Arpit R

27 июля 2020 г.

wish they taught us R-programming and how to do regression

автор: Natthapong I

3 мая 2020 г.

I wish there were more analytic exercises for every topic.

автор: Sergio O

16 окт. 2017 г.

Quite useful to learn to measure how important a brand is.

автор: Wynona R N

14 апр. 2020 г.

Good course! Well explained and assignments are just nice

автор: Shabaz A

18 июля 2020 г.

It was really a good course, I've learned a lot from it.

автор: Fatima Y

6 апр. 2020 г.

The professor was really engaging and fun to study from!

автор: Edwin A

9 июля 2020 г.

Very good presentation of the topics by the facilitator

автор: SHAYAN G

15 июля 2020 г.



22 мая 2020 г.

Excellent materials and method of classes and lessons.

автор: Cecil W

7 янв. 2020 г.

Great primer to prepare for deeper analytical courses.

автор: Ojiaku C

31 авг. 2017 г.

Great and tasking lectures. The package was worth it.

автор: Melanie Z A O

21 мар. 2021 г.

The cours is ok for begginers interest on the topic.

автор: Rishabh J

30 мая 2020 г.

Course was good but it got little boring in between

автор: Phanita W

8 мая 2020 г.

Great experience to learn about Marketing Analysis.

автор: Kishor G

15 апр. 2020 г.

This could have been more elaborate and explanatory

автор: Kalyani H

3 дек. 2019 г.

Very helpful in every way. Had great time learning!

автор: Nisha M

30 авг. 2020 г.

It was quite an informative experience. Thank you!

автор: Lenin L

21 июля 2020 г.

Excellent approach, only needs a bit of polishing!

автор: Amit B

1 июля 2020 г.

Absolutely nice and understandable weekly classes.

автор: Rahul p

27 апр. 2020 г.

Good learnings about CLV, Brand Equity, Regression

автор: Vinay P

15 июня 2019 г.

Good explanation with a number of real-life cases.

автор: Reiandra B

18 апр. 2021 г.

Honestly was fun and engaging but also PRACTICAL!

автор: Sumit C

17 мая 2020 г.

A must for the beginners. only add more examples.