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Вернуться к Маркетинговая аналитика

Отзывы учащихся о курсе Маркетинговая аналитика от партнера Виргинский университет

Оценки: 6,132

О курсе

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: Thanks, Raj Professor of Business Administration at Darden...

Лучшие рецензии


10 мая 2020 г.

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺


7 мая 2020 г.

This was a good and challenging course. It really gave me the basic foundations of marketing.

It challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

Фильтр по:

1451–1475 из 1,756 отзывов о курсе Маркетинговая аналитика

автор: Helen F

24 февр. 2022 г.

Well structured course. It's a bit hard for me to understand questionaries since English is not my mother language. Maybe, having further written material should help.

автор: Devansh k G

7 июня 2020 г.

this course teaches you lots of things. Especially for the people who relate to the marketing and sales field. I enjoyed this course a lot and learned a lot of things.

автор: Santiago L

13 дек. 2017 г.

Very good! Some maths aren't fully detailed so it's hard to know some of the mechanics used but overall this course gives very good insights on Marketing Analytics!

автор: Andrew T

27 июля 2020 г.

Good instructor. He explained the concept well, but he needs to demonstrate how we can apply it in real life. He needs to make the calculation part easier to learn

автор: Rahul B

23 апр. 2022 г.

Very insightful course with some practical implementation of concepts of both Marketing and Analytics. The graded assignment was very practical and interesting.

автор: pranit k

14 мар. 2020 г.

course is awesome but it could be more analytical. more algorithms could have explained in addition to regression. Over all its good. waiting for my certificate

автор: Alexander R G

10 мая 2020 г.

Some of the statistical data could use more explanation. I assume a student-professor Q&A portal is not very realistic, but would be useful if able to be done.

автор: Fernanda B L

30 апр. 2020 г.

The professor is a lot of fun! The course has some basic concepts, but some of them I found too superficial, I'll have to study them more before using at work.

автор: Rishiraj S

21 мая 2020 г.

Well structured course with solid content. Helped me get a basic idea to persuade and study further.

The squash idea was awesome !! Thanks for the course @UVA

автор: Jaselin D

28 апр. 2020 г.

I would love it if they refreshed this course for 2020, but overall it was interesting and provided really good background knowledge on Marketing Analytics.

автор: Manar M

17 мая 2021 г.

i learned a lot of things about marketing analytics but I wished the calculations were having its own spreadsheet because the excel one wasn't that clear

автор: sairam c k

17 сент. 2020 г.

The Course was nicely designed and covered all the important aspects of the marketing analytics. The teaching style of Raj sir is simply awesome

автор: Kerav S

15 авг. 2020 г.

The course was really insightful with a nice blend of marketing & analytics.Really enjoyed learning and had a great time attending this course.

автор: Sedat Ö

12 мая 2020 г.

İts very suitable as a introduction into marketing. However, if the course context will be expanded in any way, it will make better this course

автор: KALPESH C

29 авг. 2020 г.

Very important platforms for online certification courses, experimental, effective and qualitative and quantitative approach .................

автор: Abhiyan V

27 авг. 2019 г.

It was great to get basics insights into various marketing analytics tools and terminology. The course was well-paced and structured. Thanks.

автор: Utkarsh N

28 мая 2021 г.

G​ood course and relatable in the sense of building foundations in marketing brands and applying verified experiment designs to gain profits.

автор: Aditya S

23 апр. 2020 г.

Superb course &all topics are nice explanation specially math; course can be made more longer may be of 7 to 8 week to cover other topics.


28 июня 2022 г.

I think this is a great course which gives me practical tools, equation and more understanding of marketing analytics. Highly recommended!

автор: Chun L C

8 мая 2020 г.

Most of the material is fun and well explained except experimental design, where the concept of break even lift is not clearly explained.

автор: VISHAL

20 апр. 2020 г.

the content was alright, though it could have been made better by including more examples from the digital world rather than olden days.

автор: Achin K D

27 нояб. 2016 г.

The content is very relevant to understand Marketing Analytics. The course is presented through a good enthusiasm, humour at a good pace.

автор: Stephany Z

11 мая 2020 г.

A bit on the easy side for marketing professionals but engaging videos and good exercises that actually forces you to learn the process.


29 мая 2017 г.

It was a very useful course to brush my marketing skills as well as learn analytics to measure the effectiveness of marketing efforts.

автор: Borys S

3 янв. 2021 г.

Very helpful course for a variety of marketers. I learned a few key things that I will implement immediately. Thank you, Professor!