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Вернуться к Маркетинговая аналитика

Отзывы учащихся о курсе Маркетинговая аналитика от партнера Виргинский университет

Оценки: 5,121
Рецензии: 1,484

О курсе

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: Thanks, Raj Professor of Business Administration at Darden...

Лучшие рецензии


May 08, 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.\n\nIt challenged me to think and I enjoyed the projects that were incorporated to give hands on training.


May 11, 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

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1076–1100 из 1,477 отзывов о курсе Маркетинговая аналитика

автор: VIDHYA P

Jun 04, 2020


автор: HELEN

Jun 02, 2020


автор: Prem K B

May 31, 2020

Very nice

автор: Shivam Y

May 29, 2020


автор: Amit P

May 25, 2020


автор: Akshay A 4 B C E

May 24, 2020

Great one

автор: SANTOSH K

May 22, 2020

Very good

автор: SABIL C

May 18, 2020


автор: Mohammed S S

May 14, 2020


автор: Rizky A R

May 11, 2020

Very good

автор: NYEIN K K Z

May 04, 2020

Very good

автор: SUBHAM P

May 04, 2020


автор: SUSANTA B

May 04, 2020

thank you

автор: Dr. A M

Apr 26, 2020


автор: Deepak Y

Apr 26, 2020


автор: Swati D

Jan 17, 2018

Loved it!

автор: ankur s

May 24, 2017


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Mar 04, 2016


автор: Kritawat T

Jul 21, 2020


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May 28, 2020


автор: Kimberly B F

May 11, 2020


автор: Riddhi C

Nov 11, 2019

Loved it

автор: SOPHIA T

Oct 01, 2020


автор: Carlos O

Sep 08, 2020