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Вернуться к Маркетинговая аналитика

Отзывы учащихся о курсе Маркетинговая аналитика от партнера Виргинский университет

Оценки: 3,954
Рецензии: 1,159

О курсе

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: Thanks, Raj Professor of Business Administration at Darden...

Лучшие рецензии


May 11, 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺


May 08, 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.\n\nIt challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

Фильтр по:

826–850 из 1,160 отзывов о курсе Маркетинговая аналитика

автор: KUNAL M

May 21, 2020

Nice Course

автор: Deepak P

May 17, 2020

Best course

автор: Marcos A O O

May 16, 2020

Pretty Good

автор: Pankaj P

May 04, 2020

nice course

автор: Shubh S

Apr 27, 2020

good course

автор: Taby T

Apr 22, 2020

Great class

автор: Aditi M

Apr 13, 2020

good course

автор: SHAHIN J

Jun 30, 2020


автор: Kent T T H

Jun 13, 2020

Very good!

автор: Gautham

Jun 13, 2020


автор: Vandna

Jun 11, 2020

very happy

автор: Aman S

Apr 20, 2020

aws course

автор: Jorge A

Jul 25, 2019


автор: Leopoldo B A

Sep 06, 2017


автор: Guilherme M

Jun 19, 2017


автор: Sadique J

May 29, 2017


автор: Youssef E M

Jul 10, 2020

i like it

автор: Kukuh B S

Jul 10, 2020

Very Good

автор: ABDUL M A

Jun 28, 2020


автор: Aashutosh k

Jun 25, 2020

very nice

автор: Rahul Y

Jun 19, 2020


автор: Utkarsh K j

Jun 15, 2020

Nice work


Jun 05, 2020


автор: VIDHYA P

Jun 04, 2020


автор: HELEN

Jun 02, 2020